Jacob Homstad
Phoenix,AZ
Summary
Experienced sales and management professional with a 20-year career history. Proven track record of driving strategic business growth and successful product marketing initiatives. Skilled in fostering productive client relationships, establishing positive rapport, delivering tailored solutions, and ensuring high levels of engagement.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
TEC EQUIPMENT
04.2024 - Current
- Lead a team of 19 outside sales professionals across Arizona, Nevada, and Northern California.
- Drive growth through strategic territory management and personnel development.
- Create and implement training to sales team to continuously increase performance, sales and relationships with customers.
- Analyze performance metrics and identify key opportunities increased sales.
- Coordinate with internal departments to streamline customer experience and increase revenue.
- Drive specific product launch initiatives.
- Organize full scale customer appreciation events.
- Brought KPI’s and L10 team meetings to organization.
Western Regional Sales Manager & National Fleet Manager
ATRO ENGINEERED SYSTEMS
03.2020 - 04.2024
- Managed the ATRO Sales team consisting of 6 Salespeople throughout 17 western US States.
- Implemented Sales-i, RigDig bi, and Traction Bloom.
- Create Programs with all Wholesale Distributors, Dealerships, Spring Shops.
- Independently managed all major fleets nationwide for ATRO, including WM, Republic, Waste Connections, Knight Swift, Penske, Ryder.
- Brought KPI’s and L10 team meetings to the organization.
District Manager
BETTS TRUCK PARTS AND SERVICE
01.2019 - 02.2020
- Maximized branch revenue by optimizing daily operations.
- Audited Portland and Phoenix sales performance and data trends to improve underperforming areas.
- Evaluated budget plans and current costs to project trends and recommend updates.
- Established, reviewed and updated territory boundaries and distribution routes for route sales teams.
- Strategized business operations, merchandising strategies and personnel moves.
- Oversaw store merchandising, brand exposure and product availability.
- Sourced and recruited top talent for various retail store positions and verified recruiting processes met new store opening timelines.
- Led biweekly district conference calls with Outside Sales teams to update and align sales objectives via OES and Microsoft Teams.
- Supervised and managed all performance metrics within the Portland and Phoenix territory.
- Restructured frameworks, hired optimal staff and enhanced training programs.
Regional Sales Manager
BETTS TRUCK PARTS AND SERVICE
01.2017 - 12.2018
- Mentored and managed a 25-member sales team that brought in annual revenues of $32M for Betts organization.
- Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Recruited, interviewed and hired individuals bringing exceptional talent and well-developed skills to already successful sales division.
- Analyzed quarterly sales statistics and prepared analyses for corporate management.
- Mentored and trained staff to define and exceed field sales objectives.
Product Manager
BETTS TRUCK PARTS AND SERVICE
11.2015 - 12.2017
- Provided customers with recommendations to promote brand effectiveness and product benefits.
- Forecasted sales numbers and product profitability to determine ideal strategies.
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
- Cross-sold additional products and services to purchasing customers.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Supported all sales team members to drive growth and development.
Regional Sales Manager
DORMAN PRODUCTS
05.2014 - 11.2015
- Launched Heavy Duty division for the entire West Coast setting up 75 new distributors within 1 year.
- Increased revenue by over $12M while expanding brand within assigned territory.
- Grew customer base by aligning relevant product solutions with desired price points.
Education
High School Diploma -
Kittson County North
Lancaster, MN05-1998
Associate of Arts - Criminal Justice
Northland Technical College
Thief River Falls, MN10-2001
Skills
- Microsoft 365 (Word, Excel, Powerpoint, PowerBI, Outlook, Sharepoint, CDK, Traction Bloom, Sales-i, Netsuite, AI (Copilot, ChatGPT), Google docs
Timeline
Regional Sales Manager
TEC EQUIPMENT
04.2024 - Current
Western Regional Sales Manager & National Fleet Manager
ATRO ENGINEERED SYSTEMS
03.2020 - 04.2024
District Manager
BETTS TRUCK PARTS AND SERVICE
01.2019 - 02.2020
Regional Sales Manager
BETTS TRUCK PARTS AND SERVICE
01.2017 - 12.2018
Product Manager
BETTS TRUCK PARTS AND SERVICE
11.2015 - 12.2017
Regional Sales Manager
DORMAN PRODUCTS
05.2014 - 11.2015
High School Diploma -
Kittson County North
Associate of Arts - Criminal Justice
Northland Technical College
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