JACOB LYONS
27 Ribbon Cliff Rd, Orondo,WA
Summary
Strategic account manager with 11 years of experience in enhancing brand visibility on Amazon. Expertise in managing vendor and seller accounts, optimizing product listings, and executing successful PPC campaigns. Focused on data-driven strategies for brand growth and development. Seeking opportunities in brand management and strategy within innovative teams.
Overview
11
11
years of professional experience
Work History
SR. Account Manager
HNW Marketing
Kirkland, WA
12.2013 - 03.2025
- Company Overview: HNW Marketing is a full-service Amazon agency, contracted with sellers to manage their Amazon accounts.
- Facilitated seamless account creation for sellers encountering challenges.
- Developed and optimized product listings to maximize visibility and sales.
- Designed and implemented Enhanced Brand Content to elevate brand presence.
- Recommend and create promotions and discounts around the Amazon event calendar.
- Built and managed Brand Stores to increase brand awareness.
- Guided sellers through FBA shipment processes, ensuring efficient logistics.
- Maintain consistent and clear communication with sellers to ensure satisfaction and alignment.
- Manage support cases to resolve any issues.
- Launched and managed successful PPC campaigns, enhancing brand growth.
- Worked with larger accounts selling over $1M a month, and new brands starting at zero.
Education
Bachelor of Arts - History
University of Washington
Skills
- E-commerce strategy development
- Brand growth analysis
- Data-driven decision-making
- Clear and consistent communication
- Client relationship management
- Performance tracking and reporting
- Proactive problem-solving
- Time management and prioritization
- Amazon PPC management
- Product listing optimization
- Brand store management
- Promotional strategy
Languages
English
Timeline
SR. Account Manager
HNW Marketing
12.2013 - 03.2025
Bachelor of Arts - History
University of Washington
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