Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Training
Websites, Portfolios, Profiles
Timeline
Generic
Teresa Bell

Teresa Bell

Boulder

Summary

Dynamic GTM Strategist and Change Leader Trusted by Executive Teams Proven track record in tech driving GTM strategy, operational transformation, and cross-functional alignment across global markets. Known for turning complexity into clarity, and leading initiatives that deliver measurable ARR growth, improved renewal rates, and enhanced GTM velocity. A strategic partner and change agent, specializing in stakeholder influence and embedding operating rhythms that stick — enabling leaders to scale with focus and impact.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Managing Director, GTM Global Transformation | Office of the CRO

Splunk
01.2020 - Current
  • Spearheaded global change strategy for the Cisco + Splunk integration, serving as a key executive liaison between CRO, sales, and functional leaders to drive alignment, minimize disruption, and accelerate adoption of unified GTM motions across all geos.
  • Architected and operationalized Unified Engagement Model (UEM) standards across AMER, EMEA, and APAC, delivering global inspection dashboards, leader cadences, and value realization frameworks that became the blueprint for field execution and enablement.
  • Owned end-to-end transformation communication strategy—developed and scaled messaging platforms, achieving record engagement while aligning 3,500+ global sales professionals to strategic priorities and change milestones.
  • Led cross-functional execution of strategic GTM initiatives, including ensuring synchronized rollout of programs, enablement assets, and stakeholder engagement across business units.
  • Designed and deployed change frameworks for complex system migrations, including forecasting, SFDC integration, and integrated renewals; partnered with Cisco and Splunk leadership to launch “Better Together” and “One Team” narratives for a cohesive selling experience.
  • Recognized as a strategic change agent by CRO, GPO, and global sales leaders for transforming how Splunk prepares leaders, enables teams, and drives accountability through playbooks, toolkits, and operational alignment at scale.

VP, Global Programming & Transformation

XSci
06.2010 - 01.2020
  • Led strategic transformation and operational initiatives across national and international programs, ensuring alignment with XSci’s mission to enhance science learning experiences for educators, students, and peers.
  • Expanded and diversified XSci’s funding base, securing $3M from leading industry partners, including Merck, NSF, Bayer, Northrop Grumman, and Microsoft, enabling long-term growth and innovation.
  • Spearheaded the creation of award-winning documentaries Everest ER and Inspire Me! Weightless Flights of Discovery, elevating STEM education narratives to global audiences and inspiring future generations.
  • Designed and executed a 400-person STEM experiential conference, forming strategic partnerships with organizations such as Merck, Discovery Education, Microsoft, iFly, Lego, National Geographic, and REI to create high-impact learning experiences.
  • Consistently delivered transformation programs that expanded XSci’s global reach, enhanced its impact, and solidified its role as a leader in STEM education transformation.

Director of Global Marketing

BMGI Management Consulting
06.2008 - 06.2010
  • Led strategic marketing initiatives across four continents.
  • Achieved a 150% increase in B2B opportunities.
  • Designed and executed innovative lead generation strategies.
  • Responsible for direct marketing operations and budget across 15 countries.
  • Successfully launched a global online infrastructure comprising microsites, driving a 45% increase in lead generation across EMEA, APAC, and AMER.

Creative Director

Dalbey Education
01.2005 - 12.2008
  • Streamlined creative end-to-end product development process to deliver strategic, market-driven solutions.
  • Oversaw a $1.2 million web marketing budget, directing high-impact initiatives including email marketing, affiliate marketing, lead generation campaigns, and online brand management to maximize ROI and market reach.
  • Built and executed marketing operations plan resulting in 30% reduction in campaign errors.
  • Directed a cross-functional design and development team - including developers, testers, and program managers delivering strategic features for both new and existing products.

Education

MBA -

University of Colorado Boulder
01.2019

B.S. - Business Administration and Management

University of Colorado Boulder

Skills

  • GTM execution planning

  • Organizational change management

  • Leadership in change initiatives

  • Long-term planning

  • Cross-functional collaboration

  • Project execution

  • Stakeholder engagment

  • Pre and post-sales integration

  • Effective communication

  • Cross-cultural collaboration

  • Mergers and acquisitions expertise

  • Risk mitigation strategies

  • Process optimization expertise

Certification

  • ProSci ADKAR Certified Change Management
  • Performance Coach PCU

Languages

English, Native

Accomplishments

  • Increased ARR by 15% and renewal rates by 2% through strategic CRO initiatives.
  • Secured $3M funding from 5 major industry partners.
  • Launched and achieved 87% adoption of global unified engagement selling model.
  • Engaged 400 attendees in a high-impact STEM conference.

Training

  • Change Leadership Certification, Prosci
  • Leading Strategic Growth & Change, Columbia University
  • Performance Coach Certification, Performance Coach University (PCU)

Websites, Portfolios, Profiles

https://www.linkedin.com/in/teresa-ann-bell/

Timeline

Managing Director, GTM Global Transformation | Office of the CRO

Splunk
01.2020 - Current

VP, Global Programming & Transformation

XSci
06.2010 - 01.2020

Director of Global Marketing

BMGI Management Consulting
06.2008 - 06.2010

Creative Director

Dalbey Education
01.2005 - 12.2008

B.S. - Business Administration and Management

University of Colorado Boulder

MBA -

University of Colorado Boulder

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