JACOB PATCHEN
Leander,TX
Summary
Social media influencer with extensive knowledge and understanding of Facebook, Twitter, Instagram, TikTok, and YouTube, as well as a track record of producing results. A great asset to any workplace. Internet-savvy [Job Title] with in-depth knowledge and understanding of Facebook, Twitter, Instagram, TikTok and YouTube with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming. Connects with consumers worldwide to drive positive brand perception and lead purchases.
Overview
10
10
years of professional experience
Work History
Social Media Influencer
TikTok
07.2014 - Current
- Established credibility and persuaded others through authenticity and reach on social media
- Gathered information from current and prospective customers to improve content
- Live-streamed conversations and events on Facebook, Twitter, and Instagram to increase interaction and engagement
- Developed relationships with other brand ambassadors and influencers to aid in social media strategy
- Created paid client advertisements for use on a variety of social media platforms, averaging 100,000 users per ad
- Created relevant product content to reach target customers
- Created high-quality written storytelling and visual content for social media campaigns
- Created, curated, and managed published content for social media feeds and stories
- Worked with brands like Arizona Iced Tea, Swagtron Skateboards, Sanwo Light Strips, JBL speakers, HiClops Skateboards, and many clothing, hygiene, and lifestyle brands
- Increased company revenue by 2000% by developing a new acquisition strategy involving email, network display, and video advertisements that fit the mold on social media platforms, allowing them to go viral
Social Media Manager
U.S. Gold Bureau
08.2022 - 06.2024
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
- Spearheaded successful influencer collaboration campaign, broadening brand exposure.
Manager
Subway
10.2021 - 07.2022
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
Education
2020 graduate -
Epic Charter School
Edmond, OK01.2020
Skills
- Ad creation for most major online platforms
- Content Development
- Audience Engagement
- SEO knowledge
- Lead Generation
- Knowledgeable about most major platforms' algorithms
- Flexible and able to adapt to whatever is needed
- A quick learner
- Social Media Posting
- Campaign Management
- Content strategies
- Google Analytics
Accomplishments
Increased company revenue by 2000% by developing a new acquisition strategy involving email, network display, and video advertisements that fit the mold on social media platforms, allowing them to go viral.
Timeline
Social Media Manager
U.S. Gold Bureau
08.2022 - 06.2024
Manager
Subway
10.2021 - 07.2022
Social Media Influencer
TikTok
07.2014 - Current
2020 graduate -
Epic Charter School