Jacob Scoggins
Greenville
Summary
Dynamic Marketing Strategist & Manager at FGA Research with a proven record of executing data-driven, multi-channel campaigns that exceed revenue growth KPIs. Expertise in creative direction, brand positioning, and social media strategy, driving increased brand visibility, audience engagement, and conversion rates. Proficient in Adobe Creative Suite, with strong skills in campaign analytics, performance reporting, and strategic marketing initiatives that deliver measurable ROI.
Overview
7
7
years of professional experience
Work History
Marketing Strategist Manager
FGA Research
03.2023 - Current
- Led data-driven, multichannel marketing campaigns that consistently exceeded revenue growth KPIs and optimized conversion rates.
- Directed content creation and creative strategy across marketing copy, video, graphics, email, and print to align with audience segmentation and brand goals.
- Analyzed campaign performance using Google Analytics and CRM data to improve ROI, inform strategy, and validate marketing effectiveness.
- Managed and scaled social media campaigns (Facebook, Instagram, LinkedIn), increasing brand visibility, engagement, and audience reach.
- Enhanced SEO performance and web traffic through on-page optimization, keyword strategy, and technical SEO best practices.
- Oversaw brand refresh and website redesign (Squarespace), delivering improved UX/UI, stronger brand positioning, and cohesive visual identity.
AV Specialist
FGA Research
03.2021 - 03.2023
- Delivered exceptional videography using multi-camera arrangements.
- Covered events across several states by traveling throughout the nation.
- Built and delivered complex data collection solutions.
Sales Associate
FGA Research
01.2021 - 03.2021
- Solved customer challenges by offering relevant products and services.
BOH Manager
Chick-Fil-A
08.2019 - 01.2021
- Followed operational procedures and enforced product standards, quality and consistency.
Team Lead
Chick-fil-A
08.2018 - 08.2019
- Trained new team members by relaying information on company procedures and safety requirements.
Education
Associates Of Applied Science - Digital Video Production
Collin College
Plano, TX05.2021
Marketing
Paris Junior College
Paris, Texas, TX01-2025
Bachelor of Arts - Marketing
Texas A&M University Commerce
Commerce, TX01-2028
Skills
- Campaign management
- Creative direction
- Report Analysis
- Zoho Suite
- Adobe, Office, Canva and Google Suites
- Social media strategy
- Videography/Photography
- Graphic design and Illustration
Timeline
Marketing Strategist Manager
FGA Research
03.2023 - Current
AV Specialist
FGA Research
03.2021 - 03.2023
Sales Associate
FGA Research
01.2021 - 03.2021
BOH Manager
Chick-Fil-A
08.2019 - 01.2021
Team Lead
Chick-fil-A
08.2018 - 08.2019
Associates Of Applied Science - Digital Video Production
Collin College
Marketing
Paris Junior College
Bachelor of Arts - Marketing
Texas A&M University Commerce
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