Jacob Scott

· Develop engaging copy for email marketing campaigns to boost engagement and conversions while tracking key performance metrics.

· Author, edit, and optimize digital content for the company website, ensuring consistency with brand guidelines.

· Proofread, test, and execute email campaigns, maintaining accuracy and meeting strict deadlines.

· Analyze performance metrics to evaluate email campaign success and implement data-driven improvements.

· Manage content scheduling and posting across social media platforms, increasing brand visibility.

· Helped increase website visits to 4 million in 2024, averaging 74,000 hits per week, through SEO-driven content and strategic storytelling.

· Streamline social media management by configuring and maintaining the company’s Hootsuite account.

· Fact-checked, researched, and edited stock market content, including basic HTML formatting.

· Wrote and edited daily website content and assist in composing articles.

· Managed and grew Schaeffer's Facebook account, adding 60,000 followers in two years.

· Contributed to daily, weekly, and monthly bulletin services.

· Research and produce stock market content, including educational and trend-focused materials.

· Optimize and post content to the company website using SiteFinity, improving SEO visibility on platforms like Google Finance and Yahoo Finance.

· Track website performance metrics and collaborate on email content distribution.

· Maintain the company Facebook page and support internal communications.

· Designed custom WordPress websites for property management and daycare businesses, leveraging Elementor Pro and plugins.

· Resolved technical issues and updated websites to ensure optimal performance.

· Created logos and social media pages, providing marketing insights to enhance brand visibility.

· Developed content for healthcare specialties, aligning with industry trends and editorial standards.

· Assisted in social media strategies, driving increased follower engagement.

· Collaborated with teams to enhance readership and multi-product campaigns.

· Created SEO-optimized website content and edited up to 50 product descriptions weekly.

· Streamlined workflows to improve project efficiency.

· Fact-checked and edited 4-5 stories weekly for print and online publication.

· Pitched story ideas and conducted interviews for assigned articles.