Jacob Taylor
Salt Lake City
Summary
Enthusiastic "jack-of-all trades" marketer hoping to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of the importance of client relationships, revenue generation and campaign deadlines. Always striving to be an educated, productive, efficient, and fun member of any team. Student mindset, goal oriented, motivated to learn, eager to grow and excel in marketing!
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Manager
MaHK Advertising
11.2023 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Developed customized account plans for clients to help them achieve their business goals.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Proposal & Marketing Specialist
HOALiving
09.2022 - 10.2023
- Supported the end to end proposal development process for 500+ communities.
- Designed and delivered a proposal content library and other sales tools.
- Performed the project management, development, preparation, coordination, outline, schedule and submission of proposals within customer prescribed timeline.
- Answered client questionnaires regarding company profile, corporate leadership, and corporate governance.
- Managed the submittal of security questionnaires, terms and conditions, and compliance questionnaires to appropriate internal departments.
- Ensured proposals and bids were compliant with client specifications.
- Ensured quality control throughout the proposal process under tight deadlines.
- Constantly improved the proposal procedures for future bidding opportunities.
Marketing Coordinator
Agility Digital
04.2021 - 03.2022
- Curated and execute programmatic campaigns for CTV, radio, podcast, social media, mobile, native, display, and DOOH resulting in a 200% increase in new clients YoY
- Track and report on ongoing campaign performance utilizing the TradeDesk's KOA
- Create data and analytics decks for bi-weekly reporting for all clients
- Served as point of contact for 100+ companies and sponsorship partners
Brand Manager & Marketing Strategist
WovenPear / Oaki Outdoors LLC
08.2018 - 04.2021
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Education
Associate of Science - Digital/Social Media Marketing
Ensign College
Salt Lake City, UT05.2020
Skills
- Marketing Planning/Analytics
- Budgeting/Database Skills
- Business Development
- Social Media Marketing
Core Competencies Include:
- Market Research
- Customer Service
- Brand Management
- Relationship Building
- Industry Trends
Certification
- TradeDesk Certified
- Google Analytics Certified
- HubSpot Certified
Hobbies
Obsessed with FoodNetwork, longboarding nature trails/beach boardwalks, and singing horribly off key to Lana Del Rey
Timeline
Account Manager
MaHK Advertising
11.2023 - Current
Proposal & Marketing Specialist
HOALiving
09.2022 - 10.2023
Marketing Coordinator
Agility Digital
04.2021 - 03.2022
Brand Manager & Marketing Strategist
WovenPear / Oaki Outdoors LLC
08.2018 - 04.2021
Associate of Science - Digital/Social Media Marketing
Ensign College