Jacob T. West
Gentry,USA
Summary
Dynamic retail sales and marketing leader with a history of generating substantial revenue growth and enhancing supplier relationships. Successfully led cross-functional teams to develop strategic initiatives that resulted in optimized product portfolios and increased market presence. Proficient in translating complex data into actionable strategies that drive business success across the supply chain.
Overview
29
29
years of professional experience
Work History
Sr. National Account Manager, Walmart & Sam’s Club
HK Evert
Bentonville, AR
02.2026 - Current
- Collaborated with merchant and product development teams to refine Walmart portfolio management strategies.
- Managed customer relations to support omni portfolio growth initiatives and improve analytical insights.
- Analyzed inventory pipeline to identify opportunities for optimizing sell-through rates.
- Led cross-functional teams in customer engagement and China design trend analysis.
- Conducted competitive market assessments for seasonal outdoor patio furniture and décor.
Director of Sales, Walmart & Sam’s Club
Flagstone foods, Atlas Group
Bentonville, AR
11.2023 - 08.2024
- Cultivated customer relationships resulting in measurable sales growth and incremental opportunities.
- Developed strategic selling stories from insights and analytics to support joint business planning efforts.
- Analyzed market trends to uncover and prioritize new business opportunities.
- Led collaboration between R&D, marketing, and SKU assortment to enhance product development.
- Owned RFP and contract processes while supporting S&OP with forecasting and waste reduction.
Senior Manager, National Accounts Walmart & Sam’s Club
Flagstone foods, Atlas Group
Bentonville, AR
01.2021 - 11.2022
- Developed joint business plans and strategies using insights and analytics to drive engagement.
- Cultivated customer relationships, leading to increased sales and identification of new development opportunities.
- Drove development projects with R&D and marketing teams to optimize SKU assortment.
- Owned RFP and contract processes, supporting S&OP through accurate forecasting and waste reduction initiatives.
General Manager / Owner
WSM Contract Sales Management, LLC
Bentonville, AR
01.2011 - 01.2021
- Launched and operated brokerage focused on retail services for clients targeting Walmart and Sam's Club, driving client engagement and growth.
- Expanded client representation from two to over 30 small to mid-size suppliers, generating $4.3 million in commissions.
- Delivered sales/account management, analytical support, and replenishment management to optimize client operations and increase service effectiveness.
- Introduced Canadian company to U.S. market, facilitating regional sales to Walmart and Sam's Club within two years.
- Developed proposal that secured stakeholder approval at Walmart for a new fine-line blending program in produce.
- Held roles including Director of Sales and National Account Manager, aligning strategies with specific client needs to enhance service delivery.
- Achieved a growing business volume exceeding $40 million annually in the U.S.
National Account Manager
Alliance Marketing Inc.
Bentonville, AR
01.2010 - 01.2011
- Signed two new clients and increased commissions by 300% within first year.
- Expanded existing client business, generating projected $225k in annual commissions.
- Launched branded and private label products for clients at Walmart and Sam's Club.
- Developed new business opportunities as national account manager for retail brokerage.
National Account Manager / Director of Business Analytics
Club Marketing Services
Bentonville, AR
01.2006 - 01.2010
- Secured 20x to 46x higher annual commissions as national account manager, achieving $444.5k in 2010.
- Managed branded and private label opportunities for clients at Sam's Club and Walmart, driving strategic alignment and maximizing revenue potential.
- Achieved promotion from senior business analyst to director of analytics and national account manager within one year.
- Established CMS’s first analytics division, generating $100k in new revenue within the first year.
- Oversaw business data collection and mining, aligning client needs with field team analysis to support data-driven decision-making.
- Delivered actionable insights to sales managers, contributing to targeted strategies that fostered client business growth.
- Collaborated with suppliers and buyers to present analytic findings effectively.
- Performed various analyses including POS extraction for Walmart clients, distribution recommendations, ad hoc analysis, and strategic support for store inventory management.
Senior Business Analyst
CMS/Cadbury, Dr. Pepper, Snapple
Bentonville, AR
01.2005 - 01.2006
- Performed data analysis to generate actionable insights, driving increased shipments and POS sales.
- Partnered with national account manager on buyer calls, contributing to strategies that improved account performance.
- Served as in-house business analyst and liaison between CSAB and broker office, facilitating communication and project alignment.
Assistant Buyer – Category 70 Books & Stationery
Walmart Stores, Inc. – Sam’s Club Division
Bentonville, AR
01.1997 - 01.2005
- Managed concurrent tasks, planning and analyzing merchandise while overseeing sales SKU inventory to ensure optimal stock levels.
- Supported 11 categories in roles as assistant buyer, inventory specialist, and merchandise assistant.
- Drove cross-merchandising initiative with fresh meat category, creating multimillion-dollar pallet program that increased product visibility.
- Collaborated with marketing on mailers and item design for holiday catalog, enhancing promotional effectiveness.
- Accountable for new facility modular layouts, including item selection and demographic analysis.
- Assisted in demo planning, product mix execution, and broadcasts on Walmart television.
- Contributed to online office supplies launch initiative, expanding offerings for business members.
- Optimized commodity oil market management to enhance value for business members.
Skills
- Strategic account management
- Key account growth
- Account management
- Client management
- Revenue growth
- Sales forecasting
- Market trend analysis
- Business analytics
- Retail analytics
- Category management
- Optimal inventory strategy
- Supply chain
- Excel proficiency
- Team leadership
- Customer insights development
Timeline
Sr. National Account Manager, Walmart & Sam’s Club
HK Evert
02.2026 - Current
Director of Sales, Walmart & Sam’s Club
Flagstone foods, Atlas Group
11.2023 - 08.2024
Senior Manager, National Accounts Walmart & Sam’s Club
Flagstone foods, Atlas Group
01.2021 - 11.2022
General Manager / Owner
WSM Contract Sales Management, LLC
01.2011 - 01.2021
National Account Manager
Alliance Marketing Inc.
01.2010 - 01.2011
National Account Manager / Director of Business Analytics
Club Marketing Services
01.2006 - 01.2010
Senior Business Analyst
CMS/Cadbury, Dr. Pepper, Snapple
01.2005 - 01.2006
Assistant Buyer – Category 70 Books & Stationery
Walmart Stores, Inc. – Sam’s Club Division
01.1997 - 01.2005