Accomplished and versatile executive with extensive experience crafting comprehensive policies and procedures to driving business growth through innovative strategies and effective retail operations and buying expertise. Known for balancing buying tasks with store duties, advancing to oversee event planning, marketing initiatives, and advertising liaison roles. Adept at problem-solving and critical thinking, consistently delivering solutions and exceeding expectations. Skilled in prioritizing workload, organizing tasks, and seeing projects through to successful completion. Demonstrates a deep understanding of luxury fashion sectors, enhancing business growth and customer engagement strategies. Integral to the inception and growth of a startup, spearheading policy and procedure creation, business development strategy, team expectations, visual guidelines, and event planning under budget constraints. Excels in refining operational procedures to optimize efficiency and achieve outstanding results in inventory management and team development.
Author and execute all company standard operating procedures, packaging guidelines, visual guidelines, employee handbook, selling ceremony, and other company policies and procedures. Partner as part of the company leadership team to build and develop the business model for both in-store and company e-commerce platforms. Collaborate with CEO and owner to develop marketing strategies to increase awareness of the company both locally and internationally. Take on additional responsibilities, including planning in-store events and marketing initiatives. Serve as the liaison for local publications and manage storefront advertising.
Key accomplishments:
· Achieved doubling of brick-and-mortar sales and exceeded global sales goals by 40% over previous year while retaining the team in the Atlanta market by successfully developing, opening, and driving sales in two locations.
· Maintained shrink results below industry standards during biannual company-wide inventories.
· Attended Paris Weeks to assist the owner as a buyer for the company.
· Established strong partnerships with local and national charity organizations such as MOWA, NBAF, Dress for Success, and Atlanta Humane Society.
Built key relationships and partners in the Dallas market to drive sales and VIP client development. Maintained accurate inventory by conducting monthly cycle counts and audits to identify and resolve variances. Improved productivity, goal progress, and activity levels by reviewing performance data. Strengthened community ties and acquired new clients by partnering with local and national charity organizations. Successfully hosted Dior's 'From Paris to the World' opening celebrations with the DMA.
Key Achievements:
· Ensured customer satisfaction by managing daily store operations.
· Increased annual sales by 50% in 2018 and 42% in 2019 by cultivating top-spending clients, delivering superior customer service, and maximizing events and experiences while focusing on team morale and development.
· Delivered positive financial results by controlling the monthly operations budget and limiting discrepancies.
· Expanded the Dior network by directing popup shops inside Saks Fifth Ave locations to support regional sales.
· Enhanced private events by overseeing the receiving and display of incoming products and seasonal rotations.
Directed sales and operations for two Atlanta store locations, overseeing two distinct teams. Implemented effective staffing, rigorous training, and adherence to safety regulations and corporate policies, resulting in enhanced operational efficiency. Managed full-team recruitment and training following a complete turnover of the sales staff at one location.
Key Achievements:
· Attained annual sales targets and collaborated with the merchant team to revitalize a struggling RTW business.
· Developed and implemented business strategies, optimizing systems and procedures to streamline operations and boost team productivity.
· Spearheaded sales initiatives, including the introduction of made-to-measure suiting for Prada, significantly enhancing client experiences.
Operated as a leased agent of Nordstrom, ensuring top-tier brand representation while adapting seamlessly to Jeffrey's unique culture and elevating client experiences. Enhanced sales staff performance by providing hands-on support in client appointments and fitting room experiences. Provided comprehensive coaching on product knowledge across all designers and stayed ahead of fashion trends.
Key Achievements:
· Achieved highest annual sales of $11M, delivering consistent double-digit annual volume increases.
· Promoted from Nordstrom's Department Manager in Raleigh, NC, to Sales Manager at Jeffrey, and subsequently to Store Manager at the same location.
· Managed and analyzed the store's consignment business, which constituted 60% of its annual volume.
· Curated Fine Jewelry collections from vendors/designers and orchestrated engaging trunk shows and special events in-store.
HR Certification Institute- Certificates of Achievement: