Jacob Wheat
Louisville,KY
Summary
Seasoned New Media Marketing Manager / Digital Marketing with 20+ years' experience planning, launching and optimizing digital marketing strategies for musicians and entertainers. Team-oriented leader with success in leading teams in growing brand awareness within key areas. Excited to bring talent and expertise to growing company. Highly motivated professional with [Number] years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
22
22
years of professional experience
Work History
Owner
Jake Wheat Digital Marketing & Design
Louisville, KY
01.2013 - Current
- Wrote social media content to increase engagement with customers.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Gathered analytics data from digital marketing across multiple platforms.
- Performed competitor analysis to identify high-value keyword and backlink options.
- Devised results-driven strategies and roadmaps based on clients' needs.
- Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
- Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
- Collaborated with social media influencers such as top musicians, athletes, companies and press to drive brand optimization.
- Tracked and analyzed social media and online marketing initiatives.
- Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
- Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Developed ROI-driven online and social media strategies.
- Oversaw social media accounts and image licensing.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Posted new content for products and services when managing marketing and release calendars.
- Tracked campaign performance and presented detailed results to clients.
- Produced blog posts, pay-per-click ads and promotional content.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Verified consistency in content and tone to optimize social media accounts.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Improved short- and long-term digital marketing strategies.
- Interfaced with clients to discuss budget allocation to determine project scope.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Created content for promotional materials, including brochures, flyers, and websites.
Remote Analyst
CompuCom/NBC Universal
Louisville, Kentucky
02.2012 - 01.2013
- Provided guidance and assistance when needed during emergency situations requiring immediate attention.
- Analyzed and troubleshot network issues remotely, including configuration errors, hardware malfunctions, and software bugs.
- Monitored server health metrics such as CPU utilization, memory usage, disk space availability, and other key indicators to ensure uptime performance.
- Provided technical support to customers via phone or email regarding their remote infrastructure needs.
- Configured routers and switches according to customer requirements while ensuring optimal performance and security standards are met.
- Developed detailed documentation outlining procedures for managing the various components of the remote infrastructure.
Remote Infrastructure Management Engineer
AT&T
Louisville, Kentucky
01.2009 - 01.2012
- Provided guidance and assistance when needed during emergency situations requiring immediate attention.
- Analyzed and troubleshot network issues remotely, including configuration errors, hardware malfunctions, and software bugs.
- Performed regular maintenance on remote systems such as patching, upgrading operating systems, and applying security fixes.
- Provided technical support to customers via phone or email regarding their remote infrastructure needs.
- Drafted professional correspondence and marketing materials.
- Developed and executed successful marketing initiatives.
- Researched new technologies to enhance marketing capabilities.
- Created and updated marketing materials for properties.
- Assisted in the formulation of campaign strategies and messaging.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Edited photographs for use in digital media platforms including web banners and social media posts.
New Media Manager
Universal Records
Nashville, TN
01.2002 - 01.2009
Education
Associate of Arts - Business
University Of Phoenix
Phoenix, Arizona6 2008
BSSW - Social Work
Spalding University
Louisville, KY05-2025
Skills
- Social media management
- Customer engagement strategies
- Internet marketing
- Client relationship management
- Brand development
- Social media marketing
- Digital marketing
- Web analytics
- Multitasking
- Pay-per-click advertising
- Account management
- Cold calling abilities
- Business development
- Web programming proficiency
- Sales planning
- Art Direction
- Visual Communication
- Video Editing
- Presentation Design
- Graphics editing
- Originality and Creativity
- Concept Development
- Digital Image Generation
- Illustration and Design
- Creative Thinking
- Decision-Making
- Presentation Planning
- Work Planning and Prioritization
- Image Archiving
- Schedule Coordination
- Interpersonal Communication
- Attention to Detail
- Visual design
- Word Processing
- Graphic and Media Design
- Adobe Systems Software
- Relationship Building
- Professional Demeanor
- Self Motivation
- Active Listening
- Excellent Communication
- Adaptability and Flexibility
- Interpersonal Skills
- Time Management
- Animated Graphics Production
- Written Communication
- Task Prioritization
- Problem-solving abilities
- Quality Assessment
- Effective Communication
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
- Digital imagery
- Technical Design
- Team building
- Client Relations
- Adobe Photoshop
- Honest and Dependable
- Website Design
- Reliability
- Teamwork and Collaboration
- Fine Arts Training
- Organizational Skills
- Image manipulation
Accomplishments
- Managed multiple digital marketing campaigns, overseeing strategy development from initiation to launch.
Additional Information
Producer of Deana Carter's "Wing It Wednesday," which aired for two seasns live on YouTube, Facebook, and Periscope. This was in response to the Covid-19 Pandamic.
Timeline
Owner
Jake Wheat Digital Marketing & Design
01.2013 - Current
Remote Analyst
CompuCom/NBC Universal
02.2012 - 01.2013
Remote Infrastructure Management Engineer
AT&T
01.2009 - 01.2012
New Media Manager
Universal Records
01.2002 - 01.2009
Associate of Arts - Business
University Of Phoenix
BSSW - Social Work
Spalding University
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