Jacob Bair
Garland,Texas
Summary
An accomplished digital marketing professional with a decade+ of hands-on experience in curating and executing high-impact social media strategies. Renowned for harnessing the power of digital platforms to amplify brand presence, I've consistently delivered robust ROI by enhancing customer engagement and conversion rates. My diverse portfolio, spanning e-commerce to tech industries, is a testament to my adaptability and forward-thinking approach. My commitment to continuous learning ensures I remain at the forefront of emerging digital trends.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Digital Marketing Training Manager
Genpact
Richardson, TX
10.2022 - Current
- Facilitated growth opportunities via best practices from digital trends and competitor analyses
- Elevated trainee knowledge retention by over 80% through innovative learning activities
- Conceptualized and delivered compelling content, educating over 350 marketing professionals.
- Collaborated with department heads to design effective learning strategies that support organizational goals.
Senior Marketing Expert
Genpact
Richardson, TX
02.2022 - 10.2022
- Pioneered the senior marketing expert role, managing 15+ client accounts and optimizing their online presence
- Developed and implemented integrated marketing campaigns to drive customer engagement.
- Provided expert consultation to clients, enhancing campaign performance and brand growth
- Achieved an average of 50-60% growth in sales revenue across client accounts.
Digital Marketing and Social Media Manager
Better Vapors
Plano, TX
02.2020 - 02.2022
- Spearheaded the transformation and management of online services, including website and social media presence
- Directed all content creation from filmography to digital graphics
- Implemented marketing strategies, achieving a consistent 23% monthly sales increase for 7 consecutive months.
Radio Transmissions Technician
MTSI
Richardson, TX
02.2019 - 02.2020
- Collaborated with Fortune 500 companies, fulfilling contracts for radio transmission systems across the US
- Supervised the transition and installation of equipment from 4G to 5G.
- Performed troubleshooting and repair of equipment in accordance with manufacturer specifications.
Digital Marketing and Social Media Manager
Metro Vapors
Wylie, TX
01.2016 - 01.2019
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Ensured brand consistency in social media assets and content
- Achieved a 206% increase in content shares and followers.
Sales Associate
Journey's
Texarkana, TX
04.2013 - 12.2015
- Consistently surpassed sales metrics, achieving a minimum of 96% sales expectancy
- Employed digital marketing strategies via Facebook and Instagram Ads Manager
- Demonstrated strong conflict management and communication skills in customer interactions.
Education
Bachelor of Arts (B.A.) in Graphic Design -
Art Institute of Dallas
Skills
- Digital Marketing Strategy
- Social Media Mastery (10 years)
- Data-Driven Analytics
- Adobe Creative Suite
- Content Strategy and Development
- Meta Marketing Expertise
- Team Leadership and Collaboration
- Sales Leadership Development
- Performance Metrics
- Certified in Project Management
Certification
- Professionalnd Licensed Meta Marketing Profesional 2022
- Lean Six Sigma Tested and Certified 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The opposite of a true statement is a false statement, but the opposite of a profound truth may well be another profound truth.
Niels Bohr
Timeline
Digital Marketing Training Manager
Genpact
10.2022 - Current
Senior Marketing Expert
Genpact
02.2022 - 10.2022
Digital Marketing and Social Media Manager
Better Vapors
02.2020 - 02.2022
Radio Transmissions Technician
MTSI
02.2019 - 02.2020
Digital Marketing and Social Media Manager
Metro Vapors
01.2016 - 01.2019
Sales Associate
Journey's
04.2013 - 12.2015
Bachelor of Arts (B.A.) in Graphic Design -
Art Institute of Dallas
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