Jacob Pierce Altieri
Los Angeles,CA
Summary
With over 10 years of experience in live events and digital marketing under my belt I have gained first-hand knowledge in social media management via strategic and curated live content to drive organic audience engagement. Collaborated with leading brands from Live Nation and Amazon to Red Bull, Billboard, and Mixmag.
Overview
16
16
years of professional experience
Work History
Music Marketing & Content Strategist / Creative Director
Freelance
Los Angeles, USA
01.2010 - Current
- Led content and marketing strategy for music festivals, nightlife brands, artists, and lifestyle companies, enhancing brand visibility and audience reach
- Collaborated with promoters, PR teams, and artists to align content with campaign goals and brand identity, ensuring cohesive messaging across platforms
- Developed and executed social-first campaigns, increasing audience engagement and amplifying event visibility
- Produce real-time content during live events, optimizing for reach, shareability, and cultural relevance
- Create digital assets across platforms including Instagram, email, and web to support ticket sales and growth
Content Producer (In-House)
Club Space / Heart Nightclub
Miami, USA
01.2015 - 01.2016
- Created and shared real-time content for social media and digital marketing campaigns to engage audiences
- Edited and posted content live during events for timely audience engagement
- Worked with marketing team to align brand voice with event promotion strategy
Content Producer & Marketing Support
LIV Nightclub
Miami, USA
01.2015 - 01.2016
- Delivered rapid-turnaround assets for live social media marketing, driving real-time audience interaction
- Produced branded content for high-profile events and celebrity-driven campaigns, enhancing brand visibility and audience engagement
- Assisted in audience data collection and email list growth initiatives, supporting targeted marketing efforts
Social Media Coordinator & PR Assistant
Poplife
Miami, USA
01.2014 - 01.2016
- Managed social media platforms to enhance live event coverage and drive audience engagement
- Designed promotional assets including social graphics, banners, and GIF content
- Created and executed weekly email marketing campaigns to effectively promote upcoming shows
- Supported artist relations and hospitality by coordinating directly with talent and management
Social Media Director & Copy Editor
TARA, Ink.
Miami, USA
01.2014 - 01.2015
- Managed client social media accounts, developing brand voice strategies to enhance audience engagement
- Executed influencer outreach, contributing to PR campaigns that elevated brand visibility
- Created press materials, including EPKs and press releases, to effectively communicate brand narratives
Education
B.S. - Public Relations
University of Florida
Gainesville, FL05-2014
Skills
- Music marketing and branding
- Campaign development and strategy
- Audience growth and engagement
- Social media and email marketing
- SEO and analytics
- Influencer partnerships
- Adobe Creative Suite proficiency
- Photoshop, Lightroom, and Premiere skills
- Copywriting and AP style expertise
- Content creation
Additional Information
Deep knowledge of electronic music, nightlife, and festival culture, Available for travel and touring
References
Available upon request
Skills
Music Marketing, Artist Branding, Campaign Development, Content Strategy, Audience Growth, Social Media Marketing, Email Marketing, SEO, Analytics, Influencer Marketing, Adobe Creative Suite (Photoshop, Lightroom, Premiere, InDesign), Copywriting (AP Style)
Clients And Collaborations
- Live Nation
- Red Bull
- Billboard
- Mixmag
- Mad Decent
- Fool’s Gold
- Night Bass
- Club Space
- LIV Miami
- Poplife
- Amazon
- Stranger than;
- Hard
- Midnight Lovers
- Lights Down Low
- Pegasus
- A Club Called Rhonda
- Three Six Zero
- Miami New Times
- Rolling Loud
Timeline
Content Producer (In-House)
Club Space / Heart Nightclub
01.2015 - 01.2016
Content Producer & Marketing Support
LIV Nightclub
01.2015 - 01.2016
Social Media Coordinator & PR Assistant
Poplife
01.2014 - 01.2016
Social Media Director & Copy Editor
TARA, Ink.
01.2014 - 01.2015
Music Marketing & Content Strategist / Creative Director
Freelance
01.2010 - Current
B.S. - Public Relations
University of Florida