Jacoby Phillips
Spring Hill,FL
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills and a passion for continuous improvement. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
9
9
years of professional experience
Work History
Director of Lead Acquisition
Saint Leo University
09.2022 - Current
- Design and execute data-driven digital marketing strategies in collaboration with cross-functional teams to drive qualified lead generation, lower customer acquisition costs, and increase student conversion rates aligned with key performance indicators (KPIs).
- Partner with senior leadership to oversee marketing budgets and allocate resources across diverse platforms and channels, ensuring efficient and cost-effective execution of marketing initiatives.
- Leverage AI-powered tools for content creation, ad performance testing, and analytics to enhance campaign effectiveness and maximize audience engagement.
- Lead and collaborate with cross-functional teams to analyze campaign performance data, identify trends, forecast growth opportunities, and deliver actionable insights to executive leadership.
- Conduct performance analysis and strategic evaluation of paid media campaigns across Google, Meta, YouTube, TikTok, and emerging platforms, focusing on audience targeting, optimization, and efficient budget allocation.
Lead Acquisition Manager
Saint Leo University
03.2020 - 09.2022
- Supported the development, management, and analysis of paid search campaigns to drive high-quality lead generation and optimize campaign performance.
- Partnered with external vendors to implement and optimize lead acquisition campaigns, ensuring alignment with performance goals and strategic objectives.
- Worked closely with the Digital Marketing Team to develop, launch, and assess social media campaigns aimed at driving lead generation and enhancing brand awareness.
- Developed and analyzed comprehensive marketing performance reports to support leadership decision-making and track lead generation effectiveness.
Assistant Director/Marketing Manager
Saint Leo University
04.2017 - 03.2020
- Developed, implemented, and evaluated marketing campaigns across multiple forms of traditional and digital media in line with marketing strategy.
- Created and oversaw internal and external publication of different pieces of marketing collateral.
- Analyze campaign performance data to identify trends, forecast growth, and present actionable insights to leadership.
- Assisted in establishing and overseeing marketing internship program managing individual and team projects.
- Collaborated to create, publish, and distribute marketing materials and campaigns at our main location and our 30+ satellite locations.
Marketing Coordinator
MOSI (Museum of Science & Industry)
02.2016 - 03.2017
- Managed all marketing projects to ensure necessary materials were produced by set deadlines and met department standards.
- Collaborated with Brand Marketing to coordinate, execute, and evaluate a complete brand refresh campaign.
- Developed and edited branded advertising elements for internal and external campaigns. Communicated revisions to internal partners and implemented campaigns.
- Established and oversaw marketing internship program managing individual and team projects.
Education
BA - Communication Marketing
University of South Florida
Tampa, FL05.2014
Skills
- Experienced Google Ads certified professional
- Expertise in Microsoft applications
- Final Cut Pro editor
- Verbal and written communication
- Strategic planning
Timeline
Director of Lead Acquisition
Saint Leo University
09.2022 - Current
Lead Acquisition Manager
Saint Leo University
03.2020 - 09.2022
Assistant Director/Marketing Manager
Saint Leo University
04.2017 - 03.2020
Marketing Coordinator
MOSI (Museum of Science & Industry)
02.2016 - 03.2017
BA - Communication Marketing
University of South Florida
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