Manages 60-person marketing and communications team
Serves as chief of staff to the CEO.
Managing Director
W2O
08.2019 - 01.2020
Manages health tech and payor practice
Oversees portfolio of payor and health tech clients throughout the U.S.
Senior Director, CEO Communications
Cigna
01.2019 - 08.2019
Manages CEO communications team
Responsible for all communications related to the office of the CEO, including messaging, content strategy, internal communications and external positioning
Accountable for speech and presentation development, media engagement strategy, interview staffing and preparation, financial communications and site visits
Oversees enterprise thought leadership strategy and execution, as well as experiential and lead generation tactical extensions
Accountable for cascading messaging developed for the CEO to the rest of the enterprise
Manages agency relationship for all CEO-related activities.
Executive Vice President, Client Strategy, U.S.
Edelman
05.2013 - 12.2018
Oversaw the Edelman US Growth portfolio, which includes the top 50 U.S.-based accounts, totaling $117M in revenue
Portfolio, which included consumer, health, financial institutions and corporate accounts, saw an 18% YOY growth in 2018
Specific responsibilities included setting the growth strategy for the portfolio, development and oversight of account-specific growth plans, client retention, specialty integration and overall profitability
Led the Edelman Innovation Center of Excellence, a group of senior executives responsible for identifying outside trends related to innovation and technology and translating them for clients and client teams
Client strategist for Cigna, a Fortune 50 health services company
Managed team of 15 staff and oversaw projects across marketing, corporate and business communications, crisis management and government affairs work streams
Maintained relationship with the CEO, CMO and CCO
Leads executive visibility efforts for C-suite, media relations, provider communications, CSR support, business communications and events
Provided strategic counsel to CCO on M&A related activities
Conceptualized and launched the blockbuster campaign addressing loneliness in the U.S., garnering more than 5.5 billion media impressions to date
Responsible for CEO briefings, media preparation and staffing of interviews
Served as corporate spokesperson for campaign and managed media relationships
Oversaw team for celebrity-centered TV Doctors campaign that has won numerous awards, including two Lions at Cannes (a gold 2017 and a silver in 2018)
Led the team that won the PRWeek award for Cigna’s Away From Blame campaign, focused on reducing opioid use among customers
Client strategist for MD Anderson Cancer Center, the #1 cancer center in the world
Responsible for issues and reputation management, executive communications support for the President and COO, organizational re-design communications support, messaging and strategy
Served as client strategist for NFL
Responsible for providing senior media relations counsel and setting strategy for all reputation management related to head health and the League
Maintained relationships with key media on behalf of the client team
Served as day-to-day lead for 23andMe, a direct-to-consumer genetic testing company
Developed communications strategy for the company in high-growth mode with aggressive sales goals
Responsible for reputation management, corporate narrative development, issues mapping, executive positioning, product communications and advocacy strategy for the company.
Vice President
McBee|Gibraltar
12.2008 - 05.2013
Managed U.S.-based public affairs communications for Gilead Sciences, a leading biopharma company
Responsibilities included program and message development, traditional and digital media outreach, media training, stakeholder engagement and event management
Managed the launch of an online tool that maps HIV prevalence data at the state-, county- and zip code-level in the U.S
Led pitch team that generated two front-page articles in USA Today and coverage in the Huffington Post, The Atlanta Journal-Constitution and on NPR
Led the communications campaign to develop thought-leaders from 10 cities
In less than six months, generated coverage for partners in the Associated Press, New York Times, Washington Post, NBC Nightly News, NPR and Agence France-Presse
Project lead for the NAACP’s new initiative to reframe HIV as a social justice issue for Black faith leaders
Primary interface and lead with corporate communications team to ensure integration of campaigns in overall Gilead corporate narrative
Served as client lead for Dole Food Company’s corporate communications platform
Responsible for day-to-day coordination of all campaign activities including media outreach, partner development, executive positioning, messaging and crisis management
Oversaw team that generated over 12 million impressions in the first three months of campaign
Managed executive positioning campaign with CEO that resulted in more than 6 million impressions, including coverage on CNBC, Fox Business and Forbes.
Account Manager
August Jackson Company
07.2007 - 12.2008
Served as the account director and project manager for the Corporation for National and Community Service
Responsibilities included overall coordination and production of integrated marketing materials, development and maintenance of production schedules and status reports, and budget management
Served as account director and project manager for the National Endowment for the Humanities on the Picturing America website and marketing materials
Responsibilities included overall project management and oversight, development and maintenance of production schedules and status reports, creative brainstorming and direction, and budget management.
Consultant, Strategic Communications Team
Booz Allen Hamilton
10.2006 - 07.2007
Supported government clients in the development and implementation of communication strategies to reach vital internal and external stakeholder audiences
Developed internal marketing materials for the Strategic Communications Team, including newsletter articles, white papers, and best practices documentation.
Associate
Burson-Marsteller
05.2004 - 10.2006
Developed 2007 strategic plan and messaging for Philip Morris USA’s strategic charitable giving program
Assisted with the planning and development of an internal messaging repository for Philip Morris USA’s media relations and legal teams
Conducted media outreach for HP’s public sector team, focusing on education and government publications.