Jacqueline Burgos

Manage a $XXXM+ quarterly book of business for Procter & Gamble, overseeing strategy for Family Care, Feminine Care, and Shave Care.

• P&L Management & Growth: Lead the strategy for 3 key P&G categories, driving Search & Video growth. Consistent double digit growth quarter over quarter driven by TV share shift and consumer insights to influence strategic shifts.
• Turnaround Strategy: Revitalized the Shave Care business, reversing a double-digit decline in Search to double-digit growth in Q4’22 by reprioritizing category focus; established category as YouTube first via creative partnership.
• Strategic Market Expansion: Spearheaded the U.S. Hispanic (USH) market strategy, crafting the business case and presenting to P&G VP+ leadership. Initiative generated $XXXK in incremental quarterly revenue and was scaled across the Americas leadership team as a best-in-class case study.
• Data-Driven Leadership: Decelerated Search decline from -XX% QoQ to flat by implementing a tiered, data-backed prioritization strategy approved by VP leadership.
• Team Leadership: Operationalizing inclusion as a growth driver—transforming quarterly planning from a routine process into a strategic incubator powered by diverse team insights
• Executive Coaching: Mentor senior account managers on business strategy and meeting effectiveness, elevating the team's ability to deliver insights-led presentations.

• Annual Operating Planning: Orchestrated the strategic planning process of $1B+ partnerships, with senior leaders to develop business plans that aligned agency with aggressive sales growth goals.
• Operational Excellence: Architected operational rigor for business partners, implementing QBRs, OKR frameworks, and sales management rhythms to ensure accountability and delivery for ~15 sales leaders.
• Strategic Initiatives: Selected to lead high-impact projects (e.g., USM Strategic Intent, Planner Pilot launch) that evolved business strategies to meet shifting market needs.

Strategy & Operations Manager, Formats & Creative | Dec 2020 – Jun 2021

• Strategic Governance: Established the first-ever quarterly metrics cadence for Creative Works, providing GTM Executives with a mechanism to quantify the impact of Google creative.
• Data Enablement: Championed a data-first culture by developing and delivering training on dashboard utilization and data analysis, empowering the creative team to self-service business answers.

Strategic advisor to the Head of Sales for a $4B business with 800+ staff.

• Business Strategy & Planning: Ad sales strategy leader supporting Head of Sales vision, critical player in quarterly execution.
• Organizational Transformation: Played a critical role in a major senior management reorganization. Partnered with the CEO’s consultant to restructure the leadership team (reducing direct reports from 12 to 6) and relaunch the sales strategy.
• Corporate Strategy & Communications: Crafted the internal and external communications strategy for the 800+ person sales organization, ensuring a unified message to clients and the market.
• Client Engagement: Directed the annual calendar of 8 major sales conferences (e.g., Cannes Lions, CES, Ad Week), defining the strategic positioning and vision presented to clients.

Director, Strategy and Business Development (Comedy Central) | 2014 – 2016

• Long-Range Planning: Architected a comprehensive 3-Year Long-Range Plan for the multi-million dollar network, identifying and validating key strategic shifts required for sustainable growth.
• Financial Leadership: Directed the Annual Operating Plan process, overseeing budget presentations for the CEO, Executive Team, and Board of Directors.
• Business Development: Led deal analysis and execution for new revenue opportunities, expanding the network's commercial footprint.