JACQUELINE COLELLO
Williamsville,NY
Summary
Self-motivated marketing and sales professional with demonstrated success in data-driven decisions, cross-functional team leading, client advocacy, and project management. With a proven ability to think strategically, communicate, and negotiate with both clients and internal team executives. Seeking a Juris Doctor law degree to apply client advocacy and strategic problem-solving to a wider, more effective legal profession.
Overview
11
11
years of professional experience
Work History
Marketing Director
Labroots / Chati Virtual Events - Remote
California, California
01.2025 - Current
- Lead company-wide marketing strategy, aligning brand positioning, lead generation, and revenue goals to support growth across various industry verticals.
- Lead paid and organic data-driven campaigns across multiple channels, improving ROI with a focus on sales pipeline performance.
- Manage and mentor cross-functional teams, with an emphasis on accountability, process improvement, and developing team strategic thinking to aid in quarterly business revenue objectives.
- Partner with leadership on sales forecasting, market strategy, and long-term business planning.
Senior Sales Manager
Labroots / Chati Virtual Events
01.2024 - 01.2025
- Managed personal and team sales pipelines while serving as the top revenue-generating sales manager.
- Oversaw Salesforce CRM and marketing automation systems to ensure accurate reporting and efficient client communication.
- Trained and supported sales representatives on prospecting strategy, running demos, client negotiations, and closing processes.
Sales Manager
Labroots / Chati Virtual Events
04.2023 - 01.2024
- Independently developed new business opportunities, conducted product demos, negotiated on proposals, and closed contracts.
- Aided in supervising the sales team, ensuring consistent process adherence and goal setting.
Senior Marketing Manager
Labroots / Chati Virtual Events
01.2023 - 04.2023
- Generated new business leads through targeted digital advertising campaigns across Facebook, LinkedIn, and Google Ads.
- Planned and administered marketing budgets based on trend analysis and quarterly business priorities.
- Collaborated closely with sales leadership to align marketing initiatives with revenue goals.
Marketing Manager
Labroots / Chati Virtual Events
01.2022 - 12.2022
- Served as primary liaison between sales and marketing teams to implement structured, results-driven lead generation strategies.
- Supported customer relationship management initiatives to improve client retention and communication.
Marketing Coordinator
Labroots / Chati Virtual Events
09.2020 - 12.2021
- Developed and executed multi-platform social media strategies across 26 brand pages to increase website traffic and event attendance.
- Utilized Labroots' database of over 4.5 million opt-in users to target all company campaigns.
- Led virtual events, webinars, and digital advertising products through meeting with clients regularly.
English Teacher
Satrisrinan School
Nan, Thailand
10.2019 - 03.2020
- Independently planned and led English classes to approximately 900 secondary-level students with minimal classroom resources.
- Assisted Thai colleagues in their roles as English teachers.
Marketing Content Manager
RIT Behind the Bricks
Rochester, New York
08.2016 - 05.2019
- Curated written content to strengthen engagement between students and the university.
- Worked with university leadership (both students and staff) to ensure accuracy, tone, and consistency the university's brand.
Resident Advisor
RIT Residence Life
Rochester, New York
08.2015 - 05.2019
- Promoted academic success and provided mentorship while supporting student welfare and university policies.
- Promoted to lead an RIT apartment building of upperclassmen international students to help with their college transition.
Corporate Buying Intern
The TJX Companies
New York, New York
05.2018 - 08.2018
- Assisted in developing quarterly merchandising strategies alongside our international buying teams.
- Assisted my designated buyer in purchase decisions for TK Maxx, Australia based on thorough analysis of market trends and my data-driven opinion.
Allocation Analyst
The TJX Companies
Boston, Massachusetts
07.2017 - 12.2017
- Thoroughly analyzed weekly ladder plans on product performance and market trends to support allocation decisions for Marshalls stores nationwide.
- Independently allocated approximately $1 million in merchandise weekly.
Marketing Analyst Intern
Clevermethod
Buffalo, New York
06.2015 - 01.2016
- Analyzed website activities and developed various marketing campaigns, alongside
creating detailed analytic recommendations for clientele based on QA reviews of their individual
websites.
Education
Bachelor of Science - Digital Marketing
Rochester Institute of Technology
Rochester, New York05.2019
Skills
- Data Analysis & Reporting
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Email Marketing
- High-Ticket Sales & Client Negotiations
- Copywriting
- Lead/Revenue Generation
- Team & Project Management
- B2C & B2B marketing
- Google Ads & Analytics
- CRM Software (eg SalesForce, HubSpot)
- Sales Forecasting
Certifications and Affiliations
- Hootsuite Platform Certification, April 2018-Present
- Google Analytics Individual Qualification, April 2018-Present
- International Sports Sciences Association (ISSA) Certified Personal Trainer, January 2025-Present
- United States Parachute Association Certified Skydiving Coach, August 2023-Present
- Macy's National Marketing Challenge 1st Place Winner, April 2016
- RIT Marketing Club President, October 2014-February 2017
- Saunders College of Business Selected Panelist, September 2018
- American Marketing Association Member, February 2015-October 2019
- Alfred L. & Ruby C. Davis Leadership Award, May 2017 & May 2018
- TJX Merchandising Development Program, July 2017
Timeline
Marketing Director
Labroots / Chati Virtual Events - Remote
01.2025 - Current
Senior Sales Manager
Labroots / Chati Virtual Events
01.2024 - 01.2025
Sales Manager
Labroots / Chati Virtual Events
04.2023 - 01.2024
Senior Marketing Manager
Labroots / Chati Virtual Events
01.2023 - 04.2023
Marketing Manager
Labroots / Chati Virtual Events
01.2022 - 12.2022
Marketing Coordinator
Labroots / Chati Virtual Events
09.2020 - 12.2021
English Teacher
Satrisrinan School
10.2019 - 03.2020
Corporate Buying Intern
The TJX Companies
05.2018 - 08.2018
Allocation Analyst
The TJX Companies
07.2017 - 12.2017
Marketing Content Manager
RIT Behind the Bricks
08.2016 - 05.2019
Resident Advisor
RIT Residence Life
08.2015 - 05.2019
Marketing Analyst Intern
Clevermethod
06.2015 - 01.2016
Bachelor of Science - Digital Marketing
Rochester Institute of Technology