JACQUELINE ESCARENO
Napa,CA
Summary
Business Development professional with 11 years of experience in driving growth and expanding market presence. Demonstrated success in increasing sales through strategic planning and data analysis. Skilled in identifying new opportunities and building strong client relationships to deliver measurable results.
Overview
12
12
years of professional experience
Work History
Business Development Manager
Impackful Solutions Packaging
01.2021 - Current
- Responsible for managing and maintaining all business aspects in the California region.
- Driving business through need-based selling, fostering relationships, and utilizing networking opportunities for continued success.
- Achieving goals of over 2 million in sales with a 30 to 45 percent average profit margin.
- Building relationships with vendors globally to create multiple solutions for customer needs.
- Using creative strategies to elevate the packaging experience for high-end wine brands and corporate businesses.
- Responsible for the logistics of goods internationally
- Responsible for quotes, sales, order input, and all customer-facing transactions.
- Responsible for networking and marketing
- Attended all wine-related business events such as the DTC wine conference, Napa Green, and the Wine Symposium.
Vice President
Bang Napa Valley
01.2021 - Current
- Help plan, coordinate, and execute networking events at member locations
- Identify current opportunities for education and growth in the wine, spirits, and hospitality industry
- Attend wine and hospitality events as a BANG representative
- Help plan and execute marketing initiatives
Boutique Proprietor
Benefit Cosmetics
01.2017 - 01.2021
- Responsible for the store hitting all top-line and bottom-line sales daily, weekly, quarterly, and yearly.
- Maintain and grow a 2-million-dollar luxury brand business to be the top volume boutique globally.
- Understand and implement all aspects of the business, from driving sales, HR, hiring and developing people, loss prevention, and customer experience.
- Understand and display the DNA of the company through interaction and experiences.
- Created a fun luxury brand experience by implementing the LVMH and Benefit Cosmetics' core values.
- Developing myself through continued education, training, problem-solving, thinking outside the box, and motivating/coaching others.
Program Manager-Senior Account Manager
Berkley International
01.2014 - 01.2017
- Successfully managed 35 accounts with a sales goal of 500,000 with a 40% profit margin. Instrumental in the 325 % comp growth in 2017.
- Successfully maintained and grew all existing accounts as well as bringing in new business through customer experience and creating opportunities.
- Exceeded all sales goals. Managed all projects from conception design, production, and completion.
- Responsible for all daily operations, including all coordination from incoming and outgoing orders and execution of pack outs, meeting all deadlines.
- Maintained and grew all customer and vendor relationships.
- Responsible for all inventory control weekly, monthly, and yearly.
- Created spreadsheets, financial reports, and invoices using QuickBooks and Excel
- Helped hire and train all employees
Education
Aesthetician License - undefined
Board of Barbering and Cosmetology
10.2025
Certification of Completion - undefined
Le Mélange Beauty School
01.2008
High School Diploma - undefined
Napa High School
01.2004
Skills
- Service delivery excellence
- Problem resolution
- Relationship building
- Motivational leadership
- Proactive mindset
- Results-oriented leadership
AWARDS AND ACHIEVEMENTS
THE CUT ABOVE AWARD / Berkley International 2017 - Going above and beyond all aspects of my job and living the Berkley core values awarded by staff members in the company, 1 MILLION DOLLAR CLUB / Benefit Cosmetics - First store to hit 1 million globally in 2018, 2019, LVMH LUXURY BRAND BUSINESS WORKSHOP 2019 - Chosen by my boss to attend and further my education in strategies for the luxury brand business
CONTINUED EDUCATION AND TRAINING
- Phish Philosophy
- Leadership development
- Luxury brand strategy
- Selling to generations
- HR Regulations and tools
Timeline
Business Development Manager
Impackful Solutions Packaging
01.2021 - Current
Vice President
Bang Napa Valley
01.2021 - Current
Boutique Proprietor
Benefit Cosmetics
01.2017 - 01.2021
Program Manager-Senior Account Manager
Berkley International
01.2014 - 01.2017
Aesthetician License - undefined
Board of Barbering and Cosmetology
Certification of Completion - undefined
Le Mélange Beauty School
High School Diploma - undefined
Napa High School
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