Jacqueline Feinberg, MBA
Collegeville,PA
Summary
Innovative Marketing Leader with over 25 years of experience delivering exceptional marketing campaigns, content and collateral to meet established goals. Results-oriented and collaborative professional bringing expertise in managing relationships with external partners and agencies to achieve business objectives. A committed professional who easily builds rapport at all levels.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Co-Marketing Consultant
THE VANGUARD GROUP
01.2017 - Current
- Responsible for understanding BD home office business priorities and aligning Vanguard's capabilities and content to meet their objectives
- Previously responsible for BD loyalty strategy and execution, designing channel specific strategies to drive business results within the intermediary bank channel valued at $155 billion in AUM, and for developing brand strategy and creative communications for Vanguard's Retail business
- Defines marketing strategy and firm-specific engagement plans for FAS largest clients
- These 8 focus firms employ 94,000 advisors, and account for $13T in AUM or just over 50% of total advisor industry AUM
- Led a cross-functional effort with Sales, Marketing and Events to increase participation in FAS virtual events resulting in a 12% increase in wirehouse attendance from 2020 to 2022
- Redesigned loyalty close loop process and executed communication plan to clients and crew sharing actions taken resulting from client feedback
- Created a means to quantify the financial impact of client feedback on FAS client experience enhancements demonstrating FAS' commitment to acting on client feedback
- Led the design and implementation of the Build the Communications Capability to provide FAS crew with the relevant information they need when they need it
- Developed a conference framework outlining the strategic goals, target client segments and specific tactics to be considered in the 2014 Bank channel business plan
- Designed format and conducted monthly channel calls delivering industry trends, competitive dynamics, best practices and business partner updates for BD, RIA and Bank channels
- Launched the “Vanguarding” advertising campaign resulting in $6.8 billion cash flow directly attributable to the campaign at 32% ROI
- Launched Vanguard's first fully integrated advertising and social media campaign, Vanguard at the Movies, increasing traffic to Vanguard's YouTube page by 1200%
- Developed strategic direction for the “At-Cost Café” integrated marketing campaign exposing Vanguard's at-cost value proposition to over 20,000 prospects and clients
- Led a cross functional team in the visioning, technical production and communication of a client referral program resulting in 1,600 referrals and 200 new clients in its first six months of implementation
- Developed the detailed business case and marketing plan for the Retail “Optimize Investments” program targeting mid-career accumulators.
Advocacy Program Manager
THE VANGUARD GROUP
01.2016 - 01.2017
Evolution Project Manager
THE VANGUARD GROUP
01.2014 - 01.2016
Bank Channel Manager
THE VANGUARD GROUP
01.2012 - 01.2014
Retail Prospect Marketing Manager
THE VANGUARD GROUP
01.2009 - 01.2011
Accumulator Segment Manager
THE VANGUARD GROUP
01.2008 - 01.2009
Advertising & Experience Marketing Manager
ING DIRECT
01.2006 - 01.2008
- Responsible for creative development, media management and experiential campaigns that generated awareness of the ING DIRECT brand and its products
- Directed creative agencies in the development of general advertising materials including television, radio, outdoor, print, online and the ING DIRECT Café signage and collateral
- Led creative research testing and strategic development of the brand's first fully integrated marketing campaign
- Managed media planning and buying agencies to develop media strategies to effectively reduce CPM's by 28% while increasing total brand awareness by 2% per year and brand consideration 1% each year
- Oversaw execution of $60 million media budget
- Awarded 2007 Philadelphia AMA Marketer of the Year for the brand's first fully integrated market launch in Chicago
- Developed the strategy and execution of the ING DIRECT Café educational platform which offered savings advice and mortgage workshops at five regional locations.
Advertising Manager
ING DIRECT
01.2005 - 01.2006
Corporate Marketing Manager
QVC, Inc.
01.2004 - 01.2005
- Responsible for negotiating innovative marketing initiatives and managing ongoing marketing programs aimed at enhancing QVC brand equity, stimulating incremental viewership and repeat purchase behavior
- Conceptualized and implemented integrated marketing opportunities with Conde Nast publications Vogue, Allure, Self and Glamour, to expose QVC to millions of potential new customers
- Managed the QVC cross channel spot strategy and production, exposing QVC to over 87 million homes.
Assistant Advertising Manager
IKEA North America Services, LLC
01.2000 - 01.2004
- Responsible for developing and executing all advertising initiatives in US and Canadian markets
- Oversaw the execution of $50 million general advertising budget and $5 million events budget
- Developed market launch plans and store opening events for eight new markets in the U.S
- And Canada, increasing brand awareness and sales by 100% or $1 billion
- Managed production of the IKEA “Lamp” television spot, which received the highest industry honor, the “Grand Prix” at the Cannes Film Festival
- Developed an internal partnership with IKEA of Sweden resulting in television production savings of 20% or $300,000.
Education
MBA - Business Administration / concentration in Marketing
Villanova University
BS - Business Administration / Accounting
Widener University
Skills
- Customer Relationship Management (CRM)
- Strategic Planning
- Project Management
- Marketing campaign development
- Marketing Analytics
- Advertising Management
- Partnership Development
- Media Buying
- Marketing Strategy Development
- Marketing and Advertising
- Strategic Marketing
- Brand positioning
Certification
- FINRA Series 7, FINRA
- FINRA Series 63, FINRA
- WMS, Wealth Management Specialist
Timeline
Co-Marketing Consultant
THE VANGUARD GROUP
01.2017 - Current
Advocacy Program Manager
THE VANGUARD GROUP
01.2016 - 01.2017
Evolution Project Manager
THE VANGUARD GROUP
01.2014 - 01.2016
Bank Channel Manager
THE VANGUARD GROUP
01.2012 - 01.2014
Retail Prospect Marketing Manager
THE VANGUARD GROUP
01.2009 - 01.2011
Accumulator Segment Manager
THE VANGUARD GROUP
01.2008 - 01.2009
Advertising & Experience Marketing Manager
ING DIRECT
01.2006 - 01.2008
Advertising Manager
ING DIRECT
01.2005 - 01.2006
Corporate Marketing Manager
QVC, Inc.
01.2004 - 01.2005
Assistant Advertising Manager
IKEA North America Services, LLC
01.2000 - 01.2004
MBA - Business Administration / concentration in Marketing
Villanova University
BS - Business Administration / Accounting
Widener University