Summary
Overview
Work History
Education
Skills
Accomplishments
Community Engagement And Leadership
Timeline
Generic

Jacqueline Fiegel

Harvard,IL

Summary

Strategic marketing and business leader with 15+ years of experience driving brand growth, creative campaigns, and high-performing teams. Proven expertise in developing and executing marketing strategies, managing creative services, and leading cross-functional teams across digital, print, and community engagement initiatives. Entrepreneurial business owner with strong skills in budget management, vendor relations, and brand development. Adept at aligning marketing and creative direction with institutional goals to drive awareness, enrollment, and revenue growth.

Overview

24
24
years of professional experience

Work History

Business Advisor / Marketing & Software Solutions Strategist

Thryv
, Remote
09.2014 - Current
  • Company Overview: Remote
  • Consult with small and mid-sized businesses to create integrated marketing strategies using SaaS solutions.
  • Lead digital marketing campaigns, social media strategies, and CRM-driven initiatives to improve brand visibility.
  • Deliver training and workshops to business owners on effective marketing, digital advertising, and customer engagement.
  • Partner with cross-functional teams to ensure campaign alignment with client goals.
  • Consistently achieved top performance in client retention, revenue growth, and marketing impact.
  • Remote

Co-Owner / Marketing & Operations Director

Interstate All Battery Center
Island Lake, IL
04.2006 - Current
  • Co-own a retail/service business, overseeing marketing, branding, and day-to-day operations.
  • Design and execute local marketing campaigns across digital, print, and community channels to drive traffic and sales.
  • Manage budgets, vendor relations, and inventory control, ensuring profitability and operational efficiency.
  • Lead and develop staff, fostering a culture of service excellence and accountability.
  • Collaborate with corporate representatives to align local initiatives with national marketing strategies.
  • Increased customer engagement and repeat business through innovative promotions and community partnerships.

District Sales Manager

Dex Media
Arlington Heights, IL
05.2007 - 09.2014
  • Directed a regional sales team, overseeing advertising and digital marketing campaigns for diverse industries.
  • Analyzed data and campaign performance to optimize strategies and improve ROI.
  • Managed budgets, forecasts, and reporting to align with company objectives.
  • Mentored and trained staff in brand messaging, campaign execution, and marketing best practices.
  • Recognized for exceeding performance targets and strengthening regional market presence.

Brand Development Consultant

The Pet Gourmet
01.2012 - 01.2013
  • Partnered in the launch of a national pet food brand, guiding brand identity, trademarking, and marketing strategy.
  • Collaborated with attorneys, nutritionists, and creative teams to ensure successful launch.
  • Contributed to social media campaigns, packaging design, and sales strategy, building brand awareness in a competitive marketplace.

Sales Training Manager

Dex YP
Chicago, IL
05.2006 - 05.2007
  • Designed and delivered training programs to enhance product knowledge and marketing strategies.
  • Led workshops on branding, campaign execution, objection handling, and customer relationship building.
  • Supported onboarding of new hires, preparing them for successful marketing and sales execution.

Account Representative / Account Executive

Dex One
Rockford, IL
05.2001 - 05.2006
  • Consulted with small businesses on marketing services tailored to growth goals.
  • Managed advertising campaigns from concept to delivery, ensuring quality and alignment with client brand.
  • Built strong client relationships, achieving high retention and referral rates.

Education

B.S. - Communicative Disorders

University of Wisconsin
Whitewater, WI

A.S. - General Studies

McHenry County College
Crystal Lake, IL

Skills

  • Marketing leadership
  • Brand development
  • Strategic marketing
  • Campaign execution
  • Digital and print advertising
  • Creative direction
  • Creative services management
  • Copywriting
  • Design oversight
  • Web content management
  • Social media strategy
  • Digital media strategy
  • Team leadership
  • Cross-functional supervision
  • Coaching and development
  • Vendor and stakeholder collaboration
  • Project and budget management
  • Forecasting and resource allocation
  • Campaign reporting and analytics
  • Tools and platforms expertise
  • Salesforce proficiency
  • HubSpot CRM experience
  • Thryv software expertise
  • Keap software expertise
  • Google Analytics proficiency
  • Canva skills
  • Microsoft Office Suite proficiency
  • Google Workspace familiarity
  • Shopify expertise

Accomplishments

  • Launched and branded The Pet Gourmet, contributing to trademarking, creative direction, and marketing execution.
  • Directed regional campaigns at Dex Media, achieving up to 100% over sales and marketing goals year-over-year.
  • Earned five Distinguished Sales Awards and two Distinguished Sales Management Awards for top-tier performance.
  • Successfully scaled Interstate All Battery Center marketing and operations, growing community presence and profitability.
  • Built and led high-performing teams across sales, marketing, and creative services, consistently exceeding organizational targets.
  • Achieved One Million Dollar Endowment goal as President of Harvard Community Education Foundation

Community Engagement And Leadership

  • President, Harvard Community Education Foundation, Led marketing and fundraising initiatives supporting district programs.
  • Program Director & Head Coach, Harvard Lady Sting Softball, Founded and lead youth sports program, mentoring athletes and managing program branding.
  • Secretary & Steering Committee Member, Crosby Elementary PTA, Helped establish PTA, managed communications and engagement strategies.

Timeline

Business Advisor / Marketing & Software Solutions Strategist

Thryv
09.2014 - Current

Brand Development Consultant

The Pet Gourmet
01.2012 - 01.2013

District Sales Manager

Dex Media
05.2007 - 09.2014

Sales Training Manager

Dex YP
05.2006 - 05.2007

Co-Owner / Marketing & Operations Director

Interstate All Battery Center
04.2006 - Current

Account Representative / Account Executive

Dex One
05.2001 - 05.2006

B.S. - Communicative Disorders

University of Wisconsin

A.S. - General Studies

McHenry County College

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