Jacqueline Hatfield
Kansas City,United States
Summary
Expert event marketer specializing in driving awareness, engagement, and leads through in-person and digital strategies. I help brands meet their audiences and have meaningful conversations in the right moments.
Overview
11
11
years of professional experience
Work History
Senior Manager, Events & PR
Digitalzone
03.2023 - 06.2024
- Provided strong leadership to develop and enhance events program and processes for global and domestic conferences.
- Create brand awareness within multiple audiences across global regions.
- Collaborated closely with peers and cross-functional teams to meet and achieve milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, vendors and industry partners ensuring long-term partnerships and repeat business in the B2B Industry
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Implemented and developed operational standards, policies and procedures.
- Maintained relationships with vendors and renegotiated contracts to optimize costs.
- Managed budgets effectively, achieving financial objectives and event KPIs while maintaining strict control over expenditures to ensure ROI was met.
Senior Manager, Events & Marketing
Merkle
03.2016 - 02.2023
- Responsible for building strategic event plans and campaigns for large and small national and global conferences
- Promote our brand in various audience settings
- Promotion and elevation of internal thought leaders in various ways - speaking opportunities, promotion of POV, third party opportunities
- Execution of planning, negotiation of sponsorship in coordination with event sponsor team
- Organization and management of project for internal team
- Established goals, KPIs, and expectations for each event to focus on maximizing ROI
- Budget management, planning, oversight and reporting for both events and marketing
- Collaborated with felling marketing team members to shape our brand and identity
- Managed development, activation and implementation of interactive trivia game for conference booth
- Managed co-branded booth experiences with partners during conferences.
Events Manager
Kansas City Zoo
04.2013 - 03.2016
- Responsible for planning and execution of private, corporate on-site events
- Responsible for public on-site events promoting and raising funds for conservation awareness
- Creation of new events and campaigns to drive attendance to park
- Managed a team of interns and set goals for their success.
Education
Bachelors of Science in Public Relations and Advertising -
Avila University
Kansas City, Missouri12.2010
Skills
- Ability to Work in a Team
- Leadership
- Strong Communication Skills
- Highly Motivated
- Strategic Planning
- Budget Oversight
- Cross-functional Team Coordination
- Problem Resolution
- Project Planning
- Interpersonal Relations
Locations
- Kansas City, Missouri, United States
Partner Relationships
- Salesforce
- Adobe
- Sitecore
- Braze
- Mirakl
References
- Lauren Olson, Studio Science, Chief Marketing Officer, 816.225.0646
- Kyle Davis, Studio Science Director of Marketing, 785.215.4918
- Drew Flowerday, Director of Demand Generation, Digitalzone, 816.305.3155
- Jeff Eden, Dentsu Global, Chief Growth Officer, 303.881.2533
Key Conferences + Events
- Cannes Lions
- Salesforce Connections
- Salesforce Dreamforce
- ShopTalk
- NRF
- B2BMX
- Forrester B2B Summit
Timeline
Senior Manager, Events & PR
Digitalzone
03.2023 - 06.2024
Senior Manager, Events & Marketing
Merkle
03.2016 - 02.2023
Events Manager
Kansas City Zoo
04.2013 - 03.2016
Bachelors of Science in Public Relations and Advertising -
Avila University
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