Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Sales Specialist
Holiday by Atria Retirement
05.2022 - Current
Responsible for growing revenue and managing sales activities in assigned community
Train and coach ops team on their role in sales effort
Currently maintaining trailing 3 month average of 10.7 leases per month.
Created and implemented sales strategies to successfully meet company targets
Community Sales Manager
Parkview in Allen, a Holiday Retirement Community
07.2019 - 05.2022
Increased occupancy from 79% to 98% in 18 months
Mentored 2-3 new Community Sales Managers per month – teaching them systems and processes of Holiday Retirement
Coached them on proper discovery, handling objections and asking for sale.
Sales Director
Windsor Senior Living, a Watermark Community
09.2018 - 06.2019
Hired and managed sales team to meet and exceed occupancy goals
Executed strategic plans for growth
Sales Director
Parkview in Frisco Retirement Community, a Watermark Community
01.2017 - 09.2018
Hired and managed sales team to meet and exceed occupancy goals
Increased move-ins from 37 in 2016 to 116 in 2017
Increased occupancy from 59% to 100% in 20 months.
Exceeded sales goals through effective time management and resource allocations
Owner
Boardwalk Bakery
05.2009 - 09.2016
Increased gross revenue by over 200% in 7 years
Enhanced the Alaskan tourist adventure by providing them with a tasty and convenient culinary experience
5-Star Rating with TripAdvisor every year.
Executive Director
Kingsley Place Medical Center Assisted Living, an Emeritus community
01.2007 - 05.2009
Responsible for daily operations of 80 apartment assisted living community
Responsible for hiring and training of 100+ employees for 3 8-hr shifts
Responsible for planning and implementation of all budgets and finances.
Marketing Director
Kingsley Place Medical Center Assisted Living, an Emeritus community
01.2004 - 01.2007
Responsible for conducting tours and working with families to find solutions to their loved ones' needs
Responsible for making sales calls outside community to maintain and increase outstanding referral base
Responsible for exceeding company standards in closing ratios, move-ins, inquiry volume, etc
Increased occupancy from 62% to 100% in 18 months
Increased awareness of assisted living in general and community specifically within the medical community
Increased marketing awareness within community management team.
General Manager
Creative Design, a division of Cort Business Services, a Berkshire Hathaway Company
01.1996 - 01.2003
Manage staff of sales, designers and warehouse personnel Responsible for hiring and motivating a team of highly driven, creative individuals
Responsible for $2M inventory Manage receiving, staging, delivery and installation of furniture, accessories and window treatments in model homes
Responsible for marketing and sales management Manage sales process with account executive to gather and work new leads, and maintain excellent customer service with current clients
Responsible for planning and implementation of all budgets and finances Set annual budget and manage financial process of the company
Achievements: Increased profitability from -$187,000 to $500,000 annually
Increased EBIT% from -9.9% to 21.7%
Reduced inventory discrepancies from over 10% to 0
Reduced employee turnover from 25% to less than 5%.
Director of Special Events
Home Builders Association of Greater Dallas
01.1990 - 01.1996
Managed all revenue producing special events Responsible for planning, budgeting, implementation of all events, including but not limited to golf tournaments, awards programs, Parade of Homes, Tour of Homes, installation banquet, general meetings, Board of Directors meetings, Benefit Home
Recruited and managed volunteers across industry. Provided training and support for volunteers from many segments of homebuilding industry
Major Projects/Achievements: Revived Parade of Homes and nurtured it into becoming revenue producer of over $200,000 per year
Reorganized annual awards banquet, thereby increasing revenue from $5,000 to $50,000
Awarded Best Community Service excellence award from 1994 NAHB Executive Officers Council
Awarded Best Non Dues Revenue excellence award from 1994 NAHB Executive Officers Council.
Skills
Relationship selling
Client Relations
Inquiry Handling
Needs Assessment
Leadership
Mentoring
Certification
Certified Dementia Practitioner, March 2017
Completed Texas Assisted Living Executive Director Certification Course
Completed Management Action Program
Completed Development Dimensions International Interaction Management course
Affiliations
2000-2001 Board of Directors of GDHBA
2001-2002 Board of Directors Sales and Marketing Council of GDHBA
2002 & 2003 Sunbelt Builders Show Executive Committee
2002 & 2003 Star Awards Chairman, 5 state regional awards program
2003 McSam Awards Steering Committee
2003 Judge for MAX Awards of Austin
Timeline
Sales Specialist
Holiday by Atria Retirement
05.2022 - Current
Community Sales Manager
Parkview in Allen, a Holiday Retirement Community
07.2019 - 05.2022
Sales Director
Windsor Senior Living, a Watermark Community
09.2018 - 06.2019
Sales Director
Parkview in Frisco Retirement Community, a Watermark Community
01.2017 - 09.2018
Owner
Boardwalk Bakery
05.2009 - 09.2016
Executive Director
Kingsley Place Medical Center Assisted Living, an Emeritus community
01.2007 - 05.2009
Marketing Director
Kingsley Place Medical Center Assisted Living, an Emeritus community
01.2004 - 01.2007
General Manager
Creative Design, a division of Cort Business Services, a Berkshire Hathaway Company