Jacqueline Kinnaird

In 2020 I relocated to the US to accommodate a new career opportunity for my husband. I am now eager to re-enter the professional sphere, looking forward to new challenges. I am working towards my (PMI-ACP)® certification and managing eCommerce stores, email, and social media accounts for small business owners.

• CMS eCommerce Store design, set up, and maintenance.
• Develop and design marketing content such as blogs, promotional materials, and advertisements for social media.
• Analyze and report social media marketing campaign results and website traffic.
• Increased Brand awareness and generated product orders, 450% increase over previous period - Sept-Dec 2022

Worked with small business owners and entrepreneurs in translating their business concepts into a Brand and professional eCommerce sites.

• Business Planning: Scheduled and attended meetings with clients to identify core Target Audience, build Business Vision & Mission, SMART Business objectives and build Content strategy.
• Creative Design: Brief teams on design direction, eCommerce website, apparel design concepts, and all other GTM creative assets.
• Project Management: Managed entire process for 15 clients from business strategy to tactical implementation, store launch and inventory management integration.

Social Media Marketing and Reporting:

• Design social media posts using Adobe Creative.
• Plan and manage client content calendar and as well as website copy.
• Set up Google Tag Manager, FB pixel, and Google Analytics.
• Daily management of social media accounts for select clients.
• Developed comprehensive data analytics reports for clients using social media analytical tools & Google Analytics.
• Drove team success through shared vision and recognition of quality performance.

Responsible for development of Omnichannel GTM plans and ensuring seamless integration of branding and messaging across online and offline channels.

• Project Planning: Led annual GTM planning between marketing and sales - leveraging data and insights to inform channel plans and marketing campaigns.
• Project Management: Managed all GTM projects and promotional campaigns across multiple brands, collaborated with cross-functional teams, project documentation, and associated administrative tasks.
• Team Leadership: Managed and motivated team of 3 trade marketing executives.
• Data Analysis and Reporting: Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Creative Assets & Events: Design direction of all GTM creative assets. Built and strengthened strategic relationships with vendors and creative agencies.

Brand Management & Strategy:

• Responsible for development of brand strategy, new product development, packaging design and approval, pricing strategy, and product cost management:
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Recruited, hired and trained capable team members.
• Incremental in building Stayfree® to No.2 market position. 26% growth over 2 years.
• Market Research & Planning: Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Project Management: Led projects with strict timeframes and budget constraints, solving complex problems by working closely with cross-functional team members.
• P&L (Profit & Loss): Managed marketing budget and associated P&L to develop and execute marketing strategies and sales plans for business segments.