Jacqueline Klotz
Millstadt,IL
Summary
Marketing Professional - Extensive experience in medical manufacturing and healthcare. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in product marketing and management, team building, stakeholder relations and campaign optimization. Ready to offer my years of experience to new role dedicated to achieving exceptional results.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing Manager I, Medical
H.B. Fuller
12.2023 - Current
- Responsible for strategic marketing, product management, and product marketing that maximize revenue, profitability, and market share for the Medical Market Segment (B2B segments such as skin attachment, medical devices, and PPE, and B2C segments such as topical skin adhesives and pre-operative microbial sealants).
- Develop a marketing strategy for medical manufacturers and medical professionals.
- Develop promotional strategies and tactics to maximize profitability and market share.
- Perform market research for the medical segments.
- Develop and maintain a marketing budget for medical segments.
- Lead launch activities of key, strategic products to drive growth and competitive share conversion.
- Develop and implement marketing plans for new products.
- Lead the voice of customer activities for the medical segment.
- Develop value proposition(s), content, and product messaging for the medical segment.
- Collaborate with key customers and opinion leaders during internal and field-based customer events.
- Partner with Clinical Education on field sales training.
- Analyze market trends to identify potential opportunities for growth.
- Monitored competitors' activities to keep up with industry trends.
Marketing Manager I, Tissue Seal
H.B. Fuller
05.2022 - 12.2023
- Responsible for the creation, execution, and oversight of all marketing strategies that maximize revenue, profitability, and market share for the skin bonding and suture portfolio in the North American market.
- Develop a marketing strategy for the portfolio in the surgical sealants and suture market.
- Develop promotional strategies and tactics to maximize profitability and market share.
- Lead the launch of key, strategic products to drive growth and competitive share conversion.
- Project management and cross-functional coordination for the new product introduction of surgical sealants and suture innovations.
- Develop value proposition(s), content, and product messaging for the unique needs of clinical and economic decision-makers.
- Collaborate with key customers and opinion leaders during internal and field-based customer events
- Partner with Clinical Education on field sales training.
- Analyzed market trends to identify potential opportunities for growth.
Senior Product Marketing Manager
Permobil Americas
01.2021 - 05.2022
- Developed and implemented strategic product positioning, value propositions, messaging and go-to-market plans for the seating and positioning product portfolio.
- Define and execute marketing plans for the portfolio.
- Perform market intelligence, competitive reviews, and analysis.
- Research and define market needs, unsolved problems, and pain points, and assist Product Management with defining product portfolio development priorities.
- Oversaw budgeting process for all marketing initiatives while ensuring ROI targets were met or exceeded.
- Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
- Collaborated with cross-functional teams to define product roadmap objectives and launch strategies.
- Created compelling sales presentations that effectively communicated the value proposition of products to customers.
- Led development of promotional materials including brochures, website content, videos, webinars, whitepapers, and case studies.
Customer Insights & Experience Lead
Permobil Americas
03.2020 - 01.2021
- Brought the Voice of the Customer (VOC) into the organization, and provided direction and oversight for the work needed to understand customers.
- Identified and defined unmet needs of customers to increase customer loyalty, retention, and satisfaction.
- Centralized and analyzed customer feedback and data.
- Developed and maintained user experience standards across multiple product lines.
- Conducted usability testing sessions with stakeholders to identify areas of improvement for the user experience.
- Analyzed customer feedback to develop strategies for enhancing the overall user experience of products and services.
- Defined success metrics for new features or products based on customer feedback data and analytics reports.
- Evaluated existing products from a user perspective in order to recommend improvements or suggest alternative solutions.
Senior Product Marketing Manager
Permobil, Seating and Positioning Business Unit
04.2017 - 03.2020
- Developed and implemented strategic product positioning, value propositions, messaging, and go-to-market plans.
- Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
- Created compelling sales presentations that effectively communicated the value proposition of products to customers.
- Led development of promotional materials including brochures, website content, videos, webinars, whitepapers, and case studies.
- Analyzed competitive landscape to create differentiated product positioning in the marketplace.
- Oversaw budgeting process for all marketing initiatives while ensuring ROI targets were met or exceeded.
- Monitored customer feedback on social media platforms to inform future product enhancements and features.
- Maintained up-to-date knowledge of industry trends and developments impacting the organization's products.
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
Senior Marketing Manager, Major Campaigns
Permobil, Seating and Positioning Business Unit
01.2016 - 04.2017
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Analyzed market trends and competitor activity to identify new opportunities for growth.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
- Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
- Conducted regular surveys and focus groups to collect customer feedback and insights into market needs.
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Evaluated ROI from various marketing activities and investments.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
Marketing Manager, Medical End User Segment
ROHO, Inc.
08.2014 - 01.2016
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Monitored competitors' activities to keep up with industry trends.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Performed market analysis to better understand target audiences.
- Worked with management team to oversee and monitor marketing strategy.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed and managed digital marketing campaigns.
- Set specific marketing goals that align with the overall direction and business goals.
Product Marketing Manager, Wheelchair Cushion
ROHO, Inc.
08.2012 - 06.2015
- Developed and implemented product launch plans to increase brand awareness.
- Conducted market research to assess competitive landscape and industry trends.
- Designed promotional materials such as brochures, flyers, newsletters. to support product launches.
- Coordinated cross-functional teams to develop product roadmaps and strategies.
- Organized webinars, conferences, trade shows. to promote products and services.
- Assisted in creating user manuals, help documents or other technical documentation related to products and services .
- Provided training on new features or updates of existing products and services .
- Identified key influencers in the industry and developed relationships with them for endorsements, reviews of products, services.
- Maintained up-to-date knowledge about product offerings including specifications and benefits .
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Identified opportunities for new product and features, while supporting business case to secure resources for opportunities.
Marketing Manager
ROHO, Inc.
02.2011 - 08.2012
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Marketed products and services at tradeshows and promotional events.
Corporate Event & Marketing Specialist
ROHO, Inc.
03.2007 - 02.2011
- Developed marketing strategies to promote the event through various channels such as email campaigns, social media posts, press releases.
- Created and maintained budgets for trade shows and events, and monitored expenses throughout the planning process.
- Developed and coordinated pre-show promotional campaigns for trade shows.
- Organized logistics of exhibitors, including booth setup, shipping materials, and transportation.
- Created detailed itineraries for all tradeshow staff members.
- Collaborated with vendors and clients to ensure successful implementation of show plans.
- Coordinated online registration systems for attendees and exhibitors.
- Prepared reports analyzing attendance figures from past events.
- Designed marketing materials such as banners, brochures, flyers and pamphlets to promote the event.
- Ensured compliance with local laws and regulations related to health and safety requirements at the venue.
- Oversaw post-event tasks such as collecting feedback from attendees and exhibitors.
- Attended and participated in industry events.
Marketing Project Specialist
ROHO, Inc.
03.2002 - 03.2007
- Designed promotional materials such as flyers, brochures, posters, and banners.
- Organized trade shows and conferences to increase brand awareness.
- Provided support in developing presentations for senior management team meetings.
- Assisted in budgeting activities related to marketing projects by tracking costs against projections.
- Developed and managed marketing budgets for various projects.
- Created, implemented and tracked project plans to ensure deadlines were met.
- Conducted market research to identify trends, opportunities, and competitive threats.
- Tracked, analyzed and reported on marketing program results.
Marketing Assistant
ROHO, Inc.
08.2001 - 03.2002
- Assisted with the development and implementation of marketing campaigns.
- Provided administrative support to the Marketing Manager on a daily basis.
- Compiled reports on marketing performance metrics to track progress against objectives.
- Prepared budget plans for upcoming projects and monitored spending throughout execution stages.
- Managed email campaigns by creating automated workflows and writing compelling copy for newsletters.
- Assisted in organizing promotional events and tradeshows.
- Helped sales and marketing meet business objectives through customer advocacy programs and initiatives.
- Proofread and finalized marketing communications and documentation prior to release.
- Assisted with copywriting, artwork and web workflow to facilitate print and digital marketing communications.
- Coordinated with the sales team to create marketing materials for trade shows and events.
Education
Bachelor of Arts - Organizational Communication, Marketing and Sales Communication, Management
McKendree University
Lebanon, IL05.2001
Skills
- Microsoft Office
- Adobe Creative Suite
- Budgeting and allocation
- Strategic marketing
- Product marketing
- Product management
- B2B and B2C
- Product lifecycle management
Awards
EMMY Award Winner, 2018, Mid-America Regional/Short Format Program
Continuing Education
- Leadership Through People Skills, 03/01/19
- At Your Best Leadership Training, 04/01/23
- Building Management Skills, 10/01/24
Certification
- Certified Product Marketing Manager (CPMM)
- Digital Marketing Certification
References
References available upon request.
Timeline
Marketing Manager I, Medical
H.B. Fuller
12.2023 - Current
Marketing Manager I, Tissue Seal
H.B. Fuller
05.2022 - 12.2023
Senior Product Marketing Manager
Permobil Americas
01.2021 - 05.2022
Customer Insights & Experience Lead
Permobil Americas
03.2020 - 01.2021
Senior Product Marketing Manager
Permobil, Seating and Positioning Business Unit
04.2017 - 03.2020
Senior Marketing Manager, Major Campaigns
Permobil, Seating and Positioning Business Unit
01.2016 - 04.2017
Marketing Manager, Medical End User Segment
ROHO, Inc.
08.2014 - 01.2016
Product Marketing Manager, Wheelchair Cushion
ROHO, Inc.
08.2012 - 06.2015
Marketing Manager
ROHO, Inc.
02.2011 - 08.2012
Corporate Event & Marketing Specialist
ROHO, Inc.
03.2007 - 02.2011
Marketing Project Specialist
ROHO, Inc.
03.2002 - 03.2007
Marketing Assistant
ROHO, Inc.
08.2001 - 03.2002
Bachelor of Arts - Organizational Communication, Marketing and Sales Communication, Management
McKendree University