Jacqueline Lyons

• Build, execute and scale cross-functional programs and marketing campaigns from concept to completion
• Manage and measure marketing performance in various channels
• Development of customer focused product messaging and positioning to be used across multiple marketing channels (e.g. email, in-product, social media, video, content, website)
• Analyze performance, business data, and customer feedback to generate insights
• Recommend improvements to our strategy and team processes

• Managed daily operations, orchestrating forward-thinking strategies to accomplish profit and expansion goals enabling the team to bring sessions from -30% to +35% in one year
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements with a customer-first mindset
• Developed and optimized organizational systems for cross-functional teams to boost efficiency and keep operations scalable and agile for changing demands
• Directed product flow and informed management of delays and challenges, as well as suggested resolutions
• Recommended technology and tooling to enhance operational productivity

• Served as primary interface between business channels and internal departments, aligning wishes across R&D functions
• Led Engineering through planning, designing, and scheduleding phases for large projects
• Set goals, formalized policies and enforced operational standards to maximize team performance to achieve $50M in new client revenue annually
• Prioritized roadmap in order to achieve product goals and metrics
• Participated in collaborative development of data management, business intelligence and analytic architecture standards and facilitated understanding and adherence to standards
• Oversaw problem resolution to address barriers to operational efficiency
• Generated dashboards using JIRA and Confluence to monitor performance and workflows

• Managed engineering allocations to ensure that project deliverables were completed successfully and delivered on time
• Monitored and analyzed website performance metrics, including referral traffic, module test results, and rank data, for strategy prioritization and resource allocation decisions for upcoming website initiatives
• Researched and analyzed competitor website and advertising links to gain insight into new strategies

• Responsible for identifying, analyzing, researching, and reconciling customer accounts to keep clients and high level executives fully operational and satisfied

• Prevented impending loss and increased profitability by enforcing scheduled collection campaigns, consistently achieving targeted recovery rate

• Promoted exceptional quality of life for residents by innovating, organizing, and conducting entertaining and stimulating activities
• Helped residents build and maintain interpersonal relationships, social skills, mental abilities, and confidence