Hi, I’m
Jacqueline Cox
Greenwood,SC
Summary
Seeking remote opportunities in program management, publishing, account management, merchandising, production, customer experience, project management, e-commerce, asset management, digital media, and marketing.
Overview
10
years of professional experience
Work History
Dine Brands Global
Senior Analyst
02.2022 - 05.2023
Job overview
- Asset and digital media management, manage print and digital content for menu and campaign roadmap Ensured all online menu and campaign copy are up to date, manage cross-functional menu design review with creative/nutrition/legal/operations stakeholders
- Managed local marketing site to ensure all marketing materials align with marketing calendar, coordinate graphic design and ensure trademarks and copyrights are current on all published materials
- Instructed stakeholders on menu pricing tools, mass communication to internal and external stakeholders for all menu cycles, act as the site administrator for local marketing and menu pricing platform, scoped effort and gathered requirements to prepare creative/design agency/menu director for Q4'23 asset migration and prepared the business to onboard to a new DAM (Digital Asset Management system), built sample menu's and orchestrated necessary updates between necessary teams including beverage, nutrition, culinary, legal, and creative
- Managed the digital QR menu and led the sunsetting of the digital menu in Q4'22, managed the entire Pay N Go program including keeping a copy deck of all stores, tables, QR codes, franchise groups, and program participation status, managed post production for Pay N Go table cling printing and was the primary source of support for all menu changes from ideation to implantation
- Managed new beer/wine/beverage vendor requests, and coordinated with brands such as Coke/Pepsi to maintain current beverage logo/icons
- Managed a digital partnership with Paramount Pictures for Fandango/Top Gun movie ticket giveaway and provided all programming instructions to design agencies (Trabon/Iris)
- Provided reports on pricing tiers and pricing participation for all menu categories
- Carried out any necessary tasks delegated by the Director of Menu Strategy
Guitar Center
Analyst
01.2021 - 09.2021
Job overview
- Built and implement category growth strategies
- Partnered with cross-functional teams including creative, operations, and CRM to improve/maintain shopping experience
- Analyzed merchandising & marketing strategy performance including channels such as email, print, paid search, organic and direct load
- Managed day to day operational tasks pertaining to all promotions
- Leveraged Adobe Analytics to track KPI performance
- Facilitated weekly presentation meetings to review business performance and provided guidance on experiment and A/B test opportunities to grow revenue, engagement, and web traffic
Amazon
Program Manager
01.2013 - 01.2021
Job overview
- Sole Program Manager supporting multi billion dollar Subscribe and Save business overseeing FBA (Fulfillment by Amazon)
- Improved program OM (operational metrics) by automating systems that drove significant waste/manual error and reduced the ticket queue by -64%
- Led a deep dive on FBA program catalog and identified various mechanisms that effectively reduced FBA subscription cancelations, increased Promise Accuracy (on-time deliveries by expected delivery date), and drove a decrease in product quality issues. Led the launch of automatic Seller enrollment, which drove a +300 BPSb increase in revenue and hundreds of thousands of new customer subscriptions , leveraged SQL workbench applications to identify KPIs, access trends, and monitor health of the business, worked closely with UX to prepare and deliver mocks and creative design, built and launched an new subscriber welcome onboarding email after A/B Testing to identify effective measures to engage and retain new subscribers, led strategic project to overhaul all customer facing Subscribe & Save emails to improve clarity of communication and effectiveness, led a team of operations specialists to perform FBA support for brand program participants (SNS selling partners), managed FBA metrics in weekly WBR (weekly business review) and explained all deviations across the FBA business including subscriber changes, FBA selling partners and revenue coverage progress, product enrollment, subscription activation and cancellation, and product performance in the FBA cohort of the SNS program
- Managed product recommendations on the Amazon SNS storefront, managed copy and assisted with marketing activations including providing customer segments to target, identified low hanging fruits to accelerate the FBA business and reduce customer/subscribers cancellations
- Led Voice of Customer and Voice of Seller newsletters to highlight high impact defects in the pipeline
- Worked with DEV team to prioritize roadmap items, coordinated SOP change management
- Partnered with Customer Service organization to prioritize resolution for operational issues impacting product delivery, quality, and inventory availability
Education
Full Sail UniversityWinter Park, FL
Bachelor of Science from Audio Production
12.2024
Skills
- Report Preparation
- Price Testing and Analysis
- Analyst Relations
- Business Tracking
- Project Management
- Proof Review and Approval
- Critical Thinking
- Digital Content Development
- Key Performance Indicators (KPI)
- Customer Retention Strategies
- Business Objective Analysis
- Pricing Structures
- Recommend Strategies
- Quality Assurance
Timeline
Senior Analyst
Dine Brands Global
02.2022 - 05.2023
Analyst
Guitar Center
01.2021 - 09.2021
Program Manager
Amazon
01.2013 - 01.2021
Full Sail University
Bachelor of Science from Audio Production
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