Jacqueline Rodriguez
Philadelphia,PA
Summary
Marketing professional with 5 years of experience driving growth through paid media, SEO, email automation, and creative storytelling. Skilled at building and executing multi-channel campaigns, optimizing performance with data-driven insights, and producing content that increases engagement. Experienced collaborating across teams and contributing to both established organizations and startups. Recognized for balancing hands-on execution with strategic input to deliver measurable results.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Atma Energy
03.2022 - 05.2025
- Planned, executed, and optimized digital campaigns across PPC, paid social, SEO, and email, generating consistent lead growth.
- Managed cross-platform ad initiatives (Google, LinkedIn, Meta, TikTok, Reddit, YouTube), improving CTR and cost efficiency.
- Produced digital assets (blogs, videos, graphics, landing pages) to drive customer engagement.
- Designed segmented email workflows in Mailchimp and Campaign Monitor, boosting open rates up to 67%.
- Contributed to SEO-focused website redesign, leading to 700% growth in organic traffic and a 900% improvement in keyword rankings.
- Developed quarterly performance dashboards in Looker Studio to track KPIs and optimize campaign ROI.
- Secured national press coverage in TIME, CNET, and San Antonio Express-News to build brand credibility.
Resource Recovery & Outreach Coordinator
City of San Marcos
10.2020 - 12.2021
- Directed marketing and outreach campaigns for sustainability initiatives, increasing community engagement by 40%.
- Designed branded marketing collateral (flyers, graphics, and digital content) to promote city programs.
- Strengthened social media presence, expanding awareness and event participation.
- Coordinated logistics for events and workshops, while mentoring interns to support execution.
Education
B.S. - Geography Resource and Environmental Studies
Texas State University
01.2021
Skills
- Paid Media: Google Ads, LinkedIn Campaign Manager, Meta Ads, TikTok Ads, Reddit Ads
- Email & CRM: HubSpot, Mailchimp, Campaign Monitor
- Analytics & SEO: GA4, SEMrush, Looker Studio, Keyword Research, Google Search Console
- Content & Creative: Canva, Copywriting, Social Media Strategy, Blog & Web Content, Video Production
Timeline
Marketing Specialist
Atma Energy
03.2022 - 05.2025
Resource Recovery & Outreach Coordinator
City of San Marcos
10.2020 - 12.2021
B.S. - Geography Resource and Environmental Studies
Texas State University