Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jacqueline Rookstool

St. Augustine,FL

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

13
13
years of professional experience

Work History

Marketing Operations Manager

Zurvita
09.2022 - Current
  • Developed and implemented process improvements for marketing operations.
  • Created and managed project plans and timelines for marketing initiatives.
  • Collaborated with teams across the organization to develop integrated campaigns.
  • Developed strategies to optimize customer experience across all channels.
  • Conducted competitive analysis research to inform product pricing decisions.
  • Designed surveys to measure customer satisfaction with products and services.
  • Coordinated cross-functional teams on various projects from concept through execution.
  • Assessed vendor capabilities in order to select appropriate partners for campaigns.
  • Maintained relationships with external vendors including advertising agencies, printers.
  • Evaluated market trends and adjusted marketing tactics accordingly.
  • Provided support in the development of promotional materials such as brochures or flyers.
  • Coordinated trade show activities including booth design, staffing needs, giveaways.
  • Participated in industry events to stay up-to-date on current trends and developments.
  • Worked with management team to oversee and monitor marketing strategy.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Developed and owned strategic narrative on key initiatives to drive category demand.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Planned advertising campaigns for online, print and other mediums.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Coordinated marketing events for showcasing product and service offerings.
  • Delivered marketing strategy updates to upper-level management.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.

Executive Sales Assistant

Embassy Suites St. Augustine Beach Resort
St. Augustine, FL
02.2019 - 06.2021
  • Provided administrative support for the General Manager, Assistant General Manager, Director of Sales and (5) Sales and Conference Service Managers.
  • Responsible for copy and graphic design and execution of resort signage, collateral, outlet menus and advertisement pieces.
  • Regularly monitored emerging marketing trends and submit reports to senior-level management to gain a competitive advantage.
  • Crafted and scheduled timely, engaging social media posts for Twitter and Facebook using Hootsuite. Assisted Marketing Manager with PR activities, including writing press releases and organizing events.
  • Coordinated with Marketing Manager, Project Managers and Graphic Designers to identify trends, optimize marketing spend and improve campaign performance.
  • Tracked growth on a weekly basis using Google Analytics to determine ROI for lead generation and social media campaigns.
  • Executed email and social media marketing programs, including campaign building, A/B testing, list building and content creation.
  • Developed and maintained reports, databases and files as appropriate and required.
  • Developed spreadsheets to track bi-monthly billings, client proposals, contracts, subcontracts and subcontractor licenses.
  • Responded quickly to customer questions and resolved issues.
  • Participated in corporate sales trainings to improve skills set and learn new selling techniques.
  • Exceeded department expectations for productivity and accuracy levels.
  • Optimized revenue levels by developing engaging promotional programs.
  • Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
  • Performed a wide variety of administrative assignments which sometimes were confidential in nature.
  • Operated a computer to enter data, draft, edit, revise and print letters, reports and other documents. Mastery of Delphi, Opera and Microsoft Office products (Word, Excel, PowerPoint and Outlook). Sort, screen, and distributed incoming mail.
  • Resolved routine administrative problems and basic inquiries.
  • Established, maintained and updated files, records and other documents.
  • Arranged and scheduled meetings, travel, interviews and appointments.

Catering Sales Manager

Hammock Beach Resort
Palm Coast, FL
03.2018 - 02.2019
  • Maximized profit through contract negotiation with vendors and venues.
  • Continuously met or exceeded corporate sales goals for annual and quarterly timelines.
  • Create a business plan in conjunction with the Director of Sales and Marketing that will provide a pathway to find financial success in obtaining goals from the assigned market.
  • Liaised with clients and venue management to verify scheduling and logistics.
  • Communicated effectively with kitchen staff regarding customer allergies, dietary needs and other special requests.
  • Have a customer focused approach to business, that is interacting and engaging.
  • Develop and execute annual strategic plan outlining travel schedule, marketing efforts and sales calls to assigned markets in conjunction with Director of Sales & Marketing
  • Analyzed costs and competitive retail strategy.
  • Inquired about guest satisfaction, anticipated additional needs and happily fulfilled requests.
  • Maintained knowledge of current product locations.
  • Completed opening and closing checklists according to set standards.
  • Produced accurate and thorough management reports.
  • Consistently received a 100% rate of customer satisfaction.
  • Devised unique events and special promotions to drive sales.
  • Completed daily logs, updated computer tracking systems and filled out other relevant documentation.
  • Developed positive vendor relationships.
  • Forecasted, scheduled and monitored labor to be consistent with store traffic.
  • Supervised on average twelve employees per shift.

Sales & Marketing Administrative Assistant

The Hammock Beach Resort
Palm Coast, FL
03.2016 - 03.2018
  • Provide executive administrative support to the Sales Team as well as the Director of Sales and Marketing
  • Assist with preparation and conducting of tours and events, as needed, to ensure the smooth and efficient operation
  • Function as the Lead Administrator
  • Assist in quarterly Executive Summaries and Owners' Presentations
  • Provides inquiry support for both internal and external clients
  • Generates various reports for both internal and external use
  • Assists Sales Manager’s with 223 proposals for 2017
  • Generates new group contracts 
  • Site Inspection preparation with coordination of show rooms and itinerary
  • Ability to prioritize and multi-task assigned duties
  • Works successfully with operations, reservations and convention services departments
  • Proficient in Delphi reporting, creation and upkeep of bookings and updating activities and tracking for sales managers. 
  • Maintenance and reconciliation of departmental checkbook

Cash Application Specialist

Florida Hospital Memorial Medical Center
Daytona Beach, FL
06.2013 - 04.2016
  • Provided daily management to Cash Applications Group, ensuring that staff is adhering to departmental procedures
  • Managed daily cash application of payments made
  • Continually evaluated the effectiveness of operational procedures
  • Assisted in daily and monthly cash reconciliation process
  • Revised and maintained cash application policies and procedures

Patient Financial Services Representative

Southeast Georgia Health System Brunswick Campus
Brunswick, GA
10.2012 - 06.2013
  • Responsible for the timely and accurate editing, submission, and follow-up of assigned claims
  • Assured all assigned claims met clearinghouse processing criteria
  • Assured appropriate follow-up on assigned work lists
  • Provided Team Management with issues regarding claims follow-up
  • Provided Team Supervisor with issues and potential resolutions regarding problems with the claims process
  • Payer response reports and rejection reports were worked timely
  • Performed duties, as assigned, in the absence of the Supervisor or Manager
  • Assured appropriate and timely documentation of all account activity

Office Manager

Joseph Battaglia, D.C
Port Orange, FL
04.2011 - 05.2012
  • Trained administrative staff
  • Implemented and monitors office policies and procedures
  • Managed insurance contracts and ensure compliance
  • Ensured compliance with current Healthcare regulations
  • Managed inventory and worked with vendors regarding equipment and supplies
  • Ensured patient records were current and accurate
  • Supervised patient scheduling and oversee registration of patients
  • Supervised medical coding, medical billing and banking
  • Provided education material to patients
  • Communicated with patients regarding inquiries and complaints  to ensure patient satisfaction

Education

Liberal Arts

Daytona State College
2012

Associate of Arts - Libral Arts

Montclair State University
2009

Skills

  • Schedule management and development of alert system for upcoming deadlines, requests, projects and events
  • Problem resolution
  • Revenue analysis
  • Spreadsheet development
  • Report analysis
  • Strong ability to allocate resources to ensure timely service
  • Proficient in the use of MS Word Excel and related programs
  • Executive management support
  • Vendor management
  • Project and event management
  • Process improvement
  • Ability to anticipate needs and professionally resolve issues
  • Ability to manage multiple tasks efficiently
  • Solid written and verbal communications skills
  • Customer relationship management
  • Executive presentation development
  • Client relationship management
  • Sales presentation development
  • Campaign development and managment experience
  • Risk Mitigation
  • Product Launches
  • Partnership Marketing
  • Strategic Planning
  • Brand Development
  • Project Management
  • Competitive Analysis
  • Resource Management
  • Project Scheduling
  • Customer Segmentation
  • Best Practices Implementation

Timeline

Marketing Operations Manager

Zurvita
09.2022 - Current

Executive Sales Assistant

Embassy Suites St. Augustine Beach Resort
02.2019 - 06.2021

Catering Sales Manager

Hammock Beach Resort
03.2018 - 02.2019

Sales & Marketing Administrative Assistant

The Hammock Beach Resort
03.2016 - 03.2018

Cash Application Specialist

Florida Hospital Memorial Medical Center
06.2013 - 04.2016

Patient Financial Services Representative

Southeast Georgia Health System Brunswick Campus
10.2012 - 06.2013

Office Manager

Joseph Battaglia, D.C
04.2011 - 05.2012

Liberal Arts

Daytona State College

Associate of Arts - Libral Arts

Montclair State University

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Jacqueline Rookstool