Jacqueline Schuerger

Implemented technological solutions designed to improve operational effectiveness of organizations.

• Managed operations of Salesforce and marketing systems by providing excellent customer service and technical support to companies by identifying, troubleshooting and resolving problems.
• Ensured accurate data passed between systems and stayed up-to-date on products and services as well as any industry trends and best practices.
• Identified and provided technical training to the organizations.
• Developed strategies and created reports to measure analytics for behavior and lifecycle management.
• Oversaw project management and ensured timely delivery of results.

Oversaw all admin and technical in Salesforce Marketing Cloud Engagement (Pardot) and Salesforce Sales Cloud and all marketing tech stacks.

• Formulated data-backed insights and tracked key performance metrics.
• Developed data-backed action plans to enhance performance of marketing campaigns and channels.
• Strengthened relationships with cross-functional teams by actively collaborating and resolving Salesforce cases.
• Trained and educated clients in the Salesforce Community.
• Attended daily Salesforce stand-up meetings and performed any updates to systems as needed.

Served as admin for Marketing Cloud Engagement (Pardot) and managed marketing technology platforms.

• Assessed and implemented new technologies and applications, resulting in enhanced system performance.
• Enhanced organizational reporting capabilities by developing custom analytics for measuring KPIs and evaluating campaign performance.
• Managed and supervised marketing databases to meet data integrity standards while adhering to privacy regulations and industry best practices.

Managed email marketing campaigns in Marketo and responsible for all data flow and accuracy between Marketo and Salesforce.

• Assessed data from customers and provided actionable suggestions to enhance performance.
• Generated reports and obtained data to develop analytics on key performance and operational metrics.
• Enhanced marketing tech stack by collaborating cross-functionally to maintain a healthy Salesforce database and seamless data flow to Marketo.
• Established robust processes for maintaining high standards of data quality, integrity, and governance across multiple states and international locations.