Jacqueline Schuerger

Managed strategy and development of marketing campaigns and programs. Developed and executed multi-channel marketing automation campaigns, including email marketing, lead nurturing, and customer retention programs. Launched and optimized with outside partners and lead SEO strategy to align with the growth and objectives of the company.

• Created and refined automated lifecycle journeys, identified behaviors and campaign performance.
• Delivered actionable reports to senior leadership and provided insight and strategic recommendations.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Oversaw all admin and technical in Marketing Cloud Engagement (Pardot), as well as the marketing tech stacks. Formulated data-backed insights and tracked performances. Developed recommendations based on data to implement optimizations across marketing campaigns and channels. Grew relationships with cross-functional teams while collaborating on internal Salesforce cases.

• Managed the design, implementation, execution, measurement, and refinement of all core marketing technologies and integrations into systems.
• Developed and executed a lifecycle and scoring methodology and process for marketing and sales teams, overseeing updates and additional testing on the model.
• Served as a Project Manager on projects from beginning to end.
• Managed Salesforce Sales Cloud report creations, troubleshooting and acted as a part of our Salesforce Admin team and in addition provided training, documentation and support to marketing, sales and other teams to increase their understanding and utilization of best practices of marketing automation tools, pipeline and reporting.

Coordinated direct response media strategies for clients. Collaborated with leadership team on strategic brand messaging and legal requirements. Established learning objectives and KPIs while reviewing data strategy and incorporating data in Salesforce Marketing Cloud and Salesforce Sales Cloud. Effectively drafted strategic and creative briefs and go-to-market plans.

• Reported to leadership on current and past results on pipeline, campaign forecasts, and ROI
• Responsible for development of direct response media strategies for Wundeman Health clients

Oversaw operations of marketing systems including Pardot, Marketing Cloud, HubSpot, Marketo, Salesforce Sales Cloud and others. Strategically executed Account Based Marketing. Worked cross-functionally to define strategies for qualifying and scoring MQL’s. Provided training support on marketing automations and systems to marketing teams. Developed ABM and GTM strategies, created reporting and data analytics to measure behaviors and ROI. Managed all Marketing Operations and technical request driving solutions to the organization. Designed and created automated personalized lifecycle marketing campaigns that nurtured relationships.

• Created and executed lead pipeline strategy which included grading and scoring criteria
• Monitored and maintained data quality in databases and ensured accurate data being passed between marketing automation into the CRMs (CAN-SPAM, GDPR, CASA).
• Monitored financial performance and implemented measures to enforce compliance with budgetary standards.

Served as admin for Pardot and technology platforms. Assessed and implemented new technologies and applications. Created reporting and analytics that measured KPIs and campaign performance and continued to develop robust reports. Maintained, and monitored all marketing databases to ensure the data integrity, accuracy, privacy and all compliances were being met along with best practices.

• Managed lifecycle journey management
• Implemented segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.

Documented customer data alongside Salesforce and RO Innovation. Delivered and documented thoughtful process improvement recommendations to ensure best-in-class outcomes. Secured new customer name and logos for promotional purposes, driving the process and coordinating outreach with customers.

• Ensured systems were up-to-date with data in Salesforce, while assisting with facilitating and gathering additional customer data by updating their profiles with current purchased products and status.
• Recommended performance improvements based on KPI analysis.

• Audited and reported on current pipeline/lifecycle, marketing automation rules, campaigns, and processes
• Devised alternate strategies to solve for issues and boost efficiency and accuracy
• Coordinated with IT, Sales, Marketing, and Salesforce CRM to document and interpret data streams
• Trained and educated marketing team on best practices
• Developed lead scoring methodology driving quality leads through Salesforce using Pardot
• Audited and documented current pipeline/lifecycle, marketing automation rules, campaigns and processes and put together alternate strategies while simultaneously meeting with leadership stakeholders
• Trained the marketing team on best practices, executing quality campaigns and utilizing different technologies

Created successful email campaigns using Marketo while conducting business analyses of processes in Marketo to Salesforce. Served as a key member of the Marketing Automation Team, executing projects and campaigns that aligned with specific digital marketing objectives. Assessed customer data and developed solutions and recommendations. Crafted additional plans to utilize customer data in additional email campaigns. Managed Cvent and Marketo, while working with Salesforce Admins and BI's to streamline data.

• Optimized email campaigns to increase open and click-through rates.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Led the effort behind developing new and revised business processes, using data and marketing analytics in Salesforce Marketing Cloud. Collaborated cross-functionally to document best practices and system requirements. Executed business analyses and needs assessments to align cloud-based information technology and Salesforce DMP solutions with digital eCommerce initiatives.

Administrator for CRM system (Salesforce) and Marketing Automation System (Pardot); Managed all day-to-day practices for these databases including creation of strategic campaign emails, email templates, creation of fields, automation rules, lead scoring and grading and drip campaigns.

Oversaw operations of Pardot and Salesforce including the execution of marketing campaigns, drip programs, and automations. Created and updated the CMS WordPress website pages while managing the online store. Supported and executed all lead generation strategies and developed dashboards/reports to measure KPIs.