Jacqueline Wells
Port Charlotte,FL
Summary
Multi-talented communications professional focused on developing effective content for company and public use. Adept at taking on a wide range of functions such as speaking engagements, policy development, and internal relations. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects. A proficient writer with a track record of creating consistently engaging content.
Overview
33
33
years of professional experience
Work History
Travel Concierge
Vacation Mood Travel
Port Charlotte, FL
10.2021 - Current
- Greeted customers and provided assistance with travel inquiries.
- Organized and booked flights, hotels, car rentals, vacation packages, cruises and other travel services.
- Provided detailed information on attractions, local customs and weather conditions at destination locations.
- Assisted customers with passport and visa applications.
- Researched special requests for clients such as specific hotel amenities or flight times.
- Maintained up-to-date knowledge of airline rules and regulations regarding ticketing policies and procedures.
- Created itineraries that maximized client satisfaction while adhering to their budget constraints.
Activities and Events Director
Heritage-Crystal Clean
Port Charlotte, FL
07.2021 - Current
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Established relationships with vendors and suppliers to secure favorable terms for materials or services.
- Planned special events for holidays, and other occasions.
- Organized group outings to local attractions such as museums, parks, and theaters.
- Developed and implemented activities to promote physical, mental, and emotional well-being of residents.
- Created monthly calendars of events to inform staff and residents of upcoming activities.
- Organized travel arrangements for day trips or overnight excursions.
Marketing Communications Manager
Sharonview Federal Credit Union
Fort Mill, SC
10.2013 - 02.2016
- Developed and implemented marketing communications plans for products and services.
- Created customized campaigns to target specific customer segments.
- Designed promotional materials such as brochures, flyers, newsletters, and website content.
- Managed advertising campaigns on multiple media platforms including radio, television, print and digital channels.
- Coordinated the production of press releases and other public relations materials.
- Organized special events to promote products or services.
- Collaborated with creative teams to produce effective visuals for advertisements and product packaging.
- Ensured compliance with all relevant regulations related to advertising campaigns.
- Negotiated contracts with external service providers such as graphic designers and printers.
- Provided training to staff on best practices related to marketing communication activities.
- Researched industry news and developments to ensure relevance in the marketplace.
- Aligned marketing messages with organizational vision, mission and focus.
- Worked with graphic design, photography and production team members to revitalize online and print collateral.
- Collaborated with PR staff to develop and optimize online blogs, websites and social media pages.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Promoted company through advertising, social media, digital marketing, events and traditional media avenues.
- Disseminated national and local information on trends, competitors and market opportunities.
- Generated media stories and digital messaging related to program initiatives.
- Planned advertising campaigns for online, print and other mediums.
Marketing Consultant
Freelancers Union
Charlotte, NC
01.2006 - 02.2016
- Developed and implemented marketing campaigns to increase customer engagement.
- Conducted market research to identify new opportunities for product development.
- Created content strategy plans to improve customer experience across multiple platforms.
- Analyzed customer feedback data to inform marketing decisions and strategies.
- Managed social media accounts, including developing content calendars and posting regularly.
- Developed a comprehensive email marketing plan targeting potential customers.
- Planned and executed events to promote brand awareness and loyalty.
- Identified target markets and developed effective messaging strategies for each segment.
- Collaborated with designers, copywriters, photographers, videographers., on various projects.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Developed partnerships with local businesses to grow brand recognition in the community.
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Organized trade shows and conferences by selecting venues, securing speakers, managing budgets.
- Ensured compliance with legal regulations pertaining to all aspects of marketing activities.
Sales Training Program Specialist
Time Warner Cable
Charlotte, NC
09.2010 - 04.2013
- Developed and implemented program plans to ensure achievement of goals.
- Facilitated meetings with stakeholders to discuss program objectives and strategies.
- Developed training materials and documents such as manuals, handouts, exercises and facilitator guides.
- Conducted needs assessments to identify gaps in employees' skills and knowledge.
- Coordinated with subject matter experts to develop effective training content.
- Organized and scheduled on-site and off-site trainings for staff members.
- Maintained accurate records of all trainings conducted.
- Provided feedback to trainers regarding the effectiveness of their sessions.
- Assisted in designing, developing, and implementing new training methods and techniques.
- Created post-training surveys to assess the quality of instruction received by participants.
- Ensured that all necessary equipment was available prior to a session commencing.
- Facilitated group discussions among trainees regarding topics covered during a session.
- Updated existing curriculums based on changes in technology or industry standards.
Director of Marketing Communications
Kurz Transfer Products
Charlotte, NC
03.2007 - 12.2008
- Developed and implemented an integrated marketing communications plan to drive brand awareness and customer engagement.
- Created, managed and tracked budgets for all marketing communication activities.
- Developed a comprehensive media relations program to increase positive coverage of the company's products and services.
- Monitored industry trends to ensure the organization was up-to-date with the latest developments in the field.
- Managed relationships with external vendors such as advertising agencies, graphic designers, web developers and PR firms.
- Evaluated metrics from existing campaigns to develop strategies for improvement.
- Collaborated with internal teams to create content for various channels including website, email campaigns, print materials, and press releases.
- Provided strategic guidance on branding initiatives across all platforms including digital, print and broadcast media.
- Directed production of promotional materials such as brochures, flyers, catalogs and videos.
Technical Writer
Britax Child Safety
Fort Mill, SC
03.2006 - 03.2007
- Reviewed and edited technical documents for accuracy, clarity, and grammar.
- Composed and maintained user manuals, product specifications, installation instructions, quick reference guides, troubleshooting procedures and other related materials.
- Gathered information from subject matter experts to create technical documentation.
- Created illustrations and diagrams to supplement written material.
- Conducted interviews with developers and engineers to gain an understanding of the products being documented.
- Provided training support by developing online tutorials and instructional materials.
- Proofread documents for accuracy before publication.
Marketing Communications Manager
ALTO Cleaning Systems
Charlotte, NC
02.2004 - 03.2006
- Developed and implemented marketing communications plans for products and services.
- Created customized campaigns to target specific customer segments.
- Designed promotional materials such as brochures, flyers, newsletters, and website content.
- Managed advertising campaigns on multiple media platforms including radio, television, print and digital channels.
- Coordinated the production of press releases and other public relations materials.
- Organized trade shows and special events to promote products or services.
- Maintained a database of contact information for customers, vendors, suppliers .
- Negotiated contracts with external service providers such as graphic designers and printers.
- Managed budgets for marketing communications projects ensuring cost efficiency.
- Aligned marketing messages with organizational vision, mission and focus.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
Marketing Director
Valuebiz Office Furniture
Charlotte, NC
09.2002 - 09.2003
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
- Analyzed sales data to measure the effectiveness of marketing initiatives.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Established metrics to track ROI on all marketing programs.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Developed strategies for online visibility through SEO and SEM optimization techniques.
Public Relations Manager
AAA Carolinas
Charlotte, NC
09.2000 - 09.2002
- Developed and implemented public relations strategies to promote company's image and services.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Created content for press releases, articles, newsletters and other marketing materials.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Prepared reports on public relations activities including earned media placements and social media engagements.
- Managed crisis communications plans and provided counsel on potential issues that may arise in the future.
- Conducted market research to identify target audiences and develop effective messaging strategies accordingly.
- Provided strategic direction for corporate branding initiatives across various channels such as print, broadcast and digital platforms.
- Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
- Coordinated promotional activities with outside vendors such as event organizers, photographers, designers.
- Collaborated with internal teams such as marketing, sales and customer service to ensure alignment with overall brand objectives.
- Drafted speeches for senior management at industry events or conferences.
- Organized speaking engagements for executives at local universities or business organizations.
- Strategized and implemented public relations and promotional programs to strengthen brand and support business goals.
- Continually maintained and improved company's reputation and positive image by engaging with community members and addressing issues head-on.
Public Relations Coordinator
Carnival Cruise Lines
Miami, FL
05.1991 - 08.1999
- Developed and implemented public relations strategies to promote company's image and services.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Created content for press releases, articles, newsletters and other marketing materials.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Prepared reports on public relations activities including earned media placements and social media engagements.
- Managed crisis communications plans and provided counsel on potential issues that may arise in the future.
- Coordinated promotional activities with outside vendors such as event organizers, photographers, designers.
- Collaborated with internal teams such as marketing, sales and customer service to ensure alignment with overall brand objectives.
- Drafted speeches for senior management at industry events or conferences.
- Organized speaking engagements for executives at local universities or business organizations.
- Researched and reacted expeditiously to internal and external communications needs.
Education
Bachelor of Arts - Integrated Marketing Communications
University of Massachusetts Amherst
Amherst, MA04-2015
Skills
- Media Relations
- Press Release Writing
- Marketing Communications
- Speech Writing
- Crisis Communications
- Social Media Strategy
- Public Speaking
- Brand Management
- Event Planning
- Writing, editing, and proofreading
- Project Management
- Campaign Development
- Project Oversight
- Brand positioning
- Content Creation
- Operations Oversight
- Special events planning
- Logistics Management
- Contract Negotiations
- Budget Management
References
References available upon request.
Timeline
Travel Concierge
Vacation Mood Travel
10.2021 - Current
Activities and Events Director
Heritage-Crystal Clean
07.2021 - Current
Marketing Communications Manager
Sharonview Federal Credit Union
10.2013 - 02.2016
Sales Training Program Specialist
Time Warner Cable
09.2010 - 04.2013
Director of Marketing Communications
Kurz Transfer Products
03.2007 - 12.2008
Technical Writer
Britax Child Safety
03.2006 - 03.2007
Marketing Consultant
Freelancers Union
01.2006 - 02.2016
Marketing Communications Manager
ALTO Cleaning Systems
02.2004 - 03.2006
Marketing Director
Valuebiz Office Furniture
09.2002 - 09.2003
Public Relations Manager
AAA Carolinas
09.2000 - 09.2002
Public Relations Coordinator
Carnival Cruise Lines
05.1991 - 08.1999
Bachelor of Arts - Integrated Marketing Communications
University of Massachusetts Amherst
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