Jacqueline B. Palmer-Ouchakov
Fords,NJ
Summary
Results-driven marketing leader with over 12 years of cross-functional industry experience in marketing, medical affairs, and population health research. Proven track record of leading impactful immunology product launches and human insight guided HCP campaigns that drive measurable behavior change, increase brand/disease awareness, customer engagement, and accelerate sales growth. Dedicated to centering the patient perspective into all aspects of strategy development and marketing execution.
Overview
11
11
years of professional experience
Work History
Product Strategy – General Management Rotation, Immunology
Novartis Pharmaceuticals
07.2014 - Current
- Member of the general management / product strategy team supporting the launch of Remibrutinib for Chronic Spontaneous Urticaria
- Lead for various workstreams supporting launch readiness (including serving as launch team co-lead, lead for driving awareness of product mechanism of action in CSU & aligning brand messaging across functions)
- Coordination lead for cross functional launch meeting, marketing, HCP engagement and education for the GM team
- Collaborate on launch readiness reviews with key US leadership team members
Director Marketing Strategy, Dermatology
Novartis Pharmaceuticals
09.2021 - 11.2024
- Led HCP marketing strategy for Cosentyx Hidradenitis Suppurativa launch collaborating with a matrix organization to develop and execute on a launch strategy
- Led campaign, messaging and creative development for the HS Hides in the Shadow, Shine a light on HS award winning unbranded campaign - Reached >10K HCPs, Estimated ~5K patients diagnosed, 40% increase in consideration of biologics for HS
- Led campaign, messaging and creative development of the Lasting HS Relief branded campaign - Reached 600%+ goal attainment & Majority NBRx within 5 months of launch
- Recognized the need for and implemented culturally sensitive messaging and imagery, improving patient recognition and diagnosis (HS burden increased in African American and Female patients)
- In collaboration with a cross functional team spearheaded best in class timing on delivery of launch assets including resources for 2 field forces(FF) and non-personal materials starting within 2 days of approval.
- Pioneered augmented reality and innovative gamification tools for enhanced HCP engagement, winning MM&M award 2023
- Notable patient marketing projects: Lead for HS patient influencer series: including creation of patient testimonial, social posts across TikTok and Meta platforms
- Partnership with HS foundation on a Patient/HCP discussion tool to foster trust building conversations - leveraged in dermatology exam rooms across the US
- Developed HS Visualizer app for identifying HS lesions on diverse skin tones - increasing early disease recognition and improving diagnosis in skin of color
- Managed multimillion dollar agency account and budget
Associate Director Peer to Peer Marketing, Dermatology
Novartis Pharmaceuticals
01.2020 - 09.2021
- Revitalized psoriatic disease state education strategy with a new messaging platform, inclusive imagery and webinar series
- Pioneered an innovative in-office Peer to Peer program, the Dermatology Clinical Immersion series - Journal club like series created in partnership with top Dermatology providers & over 5 thousand copies used in enhanced HCP discussions by FF
- Designed first gamified Dermatology product theater evolving HCPs engage with education on products
- Led development of HCP education materials for new indication launch for Cosentyx in Pediatric patients
- Led agency management, budget lead and brand planning for HCP education strategy
Medical Director & Associate Medical Director, Rheumatology
Novartis Pharmaceuticals
09.2017 - 01.2020
- Spearheaded medical strategy for Cosentyx Psoriatic Arthritis (PsA) indication
- Led cross-functional medical activities as head of PsA medical tactical team
- Established strategic relationships with trial investigators and medical experts
- Led development of first innovative medical booth and symposia for SpA indications including: PsA museum, MOD Video and Meet the Expert live sessions
- Led multiple digital education initiatives including: AMCP disease presentation webinar 2018 & 2019 which reached over 200 payers, FIGURE 1 (online case series creation in partnership with 2 medical experts), PsA Domains Apps (app to educate physicians on the manifestations of PsA)
- Medical lead on the materials approval process & Medical training for speakers, commercial and medical FF
Director & Associate Director Health Economics & Outcomes Research, Dermatology & Rheumatology
Novartis Pharmaceuticals
07.2014 - 09.2017
- HEOR Lead for Cosentyx Psoriatic Arthritis, ankylosing spondylitis, psoriasis, Ilaris periodic fever syndrome launch and Odomzo for basal cell carcinoma launch
- Directed multiple high-impact HEOR projects and publications, translating complex data into actionable healthcare solutions
- Notably: Publications on the domains of disease for PsA with GRAPPA registry used to build commercial and medical strategy & Research leveraged in FDA discussions on RWE
- Led successful institute for clinical and economic review (ICER) Cosentyx response for the PsA medical & commercial team
- Spearheaded publication plans, cost effectiveness models, budget impact models, AMCP dossiers and communication workshops for each product launch
Education
Masters of Business Administration (MBA) -
Rutgers Business School
Rutgers, NJ05.2020
Doctor of Pharmacy (PharmD) - undefined
Ernest Mario School of Pharmacy
Rutgers, NJ05.2012
Skills
- Influential Leadership
- Collaboration Cross Functionally
- Medical Background (PharmD & Medical Affairs)
- HCP DSE & Branded Campaign Development
- Healthcare Professional Experience Planning
- Creating and Testing Patient Journeys
- Agency Oversight
- Launch Strategy & KPI management
- Communicating Ideas Effectively
- Cultural Competence & DEI
- Strategy & Problem-solving
- Friendly, positive attitude
Awards Recognition
- Novartis Business Excellence Awards, The connector, 2024
- PM360 – Marketing team Nomination, 2024
- MMM Award, 2023
- Novartis Multi-cultural Engagement Program, 2021-2022
- Novartis BIZ X Award, Doing Best What Matters Most, 2019
- Jacqueline Blanche Palmer STEM Scholarship Creation, 2019
- SPOLIGHT Leadership Program, 2017-2018
- USCDMA Award for Performance, 2018
- USCDMA Award for Simplification, 2016
Timeline
Director Marketing Strategy, Dermatology
Novartis Pharmaceuticals
09.2021 - 11.2024
Associate Director Peer to Peer Marketing, Dermatology
Novartis Pharmaceuticals
01.2020 - 09.2021
Medical Director & Associate Medical Director, Rheumatology
Novartis Pharmaceuticals
09.2017 - 01.2020
Product Strategy – General Management Rotation, Immunology
Novartis Pharmaceuticals
07.2014 - Current
Director & Associate Director Health Economics & Outcomes Research, Dermatology & Rheumatology
Novartis Pharmaceuticals
07.2014 - 09.2017
Doctor of Pharmacy (PharmD) - undefined
Ernest Mario School of Pharmacy
Masters of Business Administration (MBA) -
Rutgers Business School
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