Jacquelyn Brooks
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Technology Coordinator
Orrick, Herrington & Sutcliffe
10.2021 - Current
- Work cross-functionally with developers, designers, and communications to create dynamic websites that are visually appealing, user-friendly, and optimized for SEO (including Sitecore, Wordpress, and app based sites)
- Test and debug site updates and prevented functional flaws from impacting public visitors
- Manage/update dynamic web content including an extensive library of thought leadership, news and events, and 1,300+ biographies
- Assist in development of system training materials and lead delivery of training courses for experience and automation systems to lawyers, BD professions, and other firm staff, as well as report and test for innovation and improvement opportunities
- Gather, review, analyze, and summarize business requirements into easy-to-understand user stories or documents
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Conducted regular content audits to identify gaps and redundancies of content.
Digital Content Creator
Self-Employed
01.2016 - Current
- Post regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog (verticals: beauty, skincare, lifestyle, style)
- Craft SEO-friendly content for websites and blog posts to increase organic traffic.
- Implement SEO strategies to optimize web content for search engines
- Utilize exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Grew monthly blog views 900% in a 6 month period through SEO practices (over 70% of page views come from organic searches) and maintain a ~4.5% social media engagement rate
- Maintained aesthetics of blog through images and troubleshooting issues.
Digital UGC Creator
Self Employed
01.2023 - Current
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Produced original, creative content for promotional advertisements and marketing materials.
Marketing Associate
Williams Lea Tag/Goodwin Law
05.2019 - 11.2020
- Partnered with internal editorial team and follow stringent business processes to execute daily support requests for large-scale award-winning websites in the legal industry utilizing online content management systems
- Regularly proofread/updated dynamic website content, including 1200+ biographies, a large library of online thought leadership, news, and events
- Helped enhance customer website experience for the business by working with project stakeholders, editorial teams, and management to build and create new website sections, blogs, and mini-sites
- Executed weekly and monthly reporting and clean-up tasks to ensure quality and consistency of style/brand adherence on main website and multiple ancillary blog and topical mini-sites
- Collaborated with cross-functional teams to develop and implement market research strategies
Freelance Content Writer
Read Publishing Group
11.2018 - 01.2020
- Created long-form, SEO rich content for various types of websites and online publications, spanning multiple verticals (including: medical, financial, business & more)
- Composed articles in adherence to each client's specific tone and guidelines
- Conducted interviews with subject matter experts virtually to both gather data for articles and generate new topics
- Worked in a fast-paced environment and cross-functionally with other teams
- Managed competing deadlines, quick turn-around, and cross-functional projects with efficiency
Contributing Writer
Elite Daily
07.2016 - 01.2017
- Followed company policies and editorial guidelines to craft thorough, well-written content (across beauty, fashion, dating/sex/relationships verticals)
- Wrote compelling, succinct, clear news scripts under tight deadlines
Senior Editor
Tote Magazine
02.2016 - 07.2016
- Managed team of writers and junior editors to deliver accurate and engaging content (spanning beauty, fashion, sex, and wellness verticals)
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Communicated directly with writers to collaboratively assess work and guide editorial improvements
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
Education
Bachelor of Science - Fashion Merchandising
West Virginia University
Morgantown, WV2015
Skills
- Web Content Management
- Copywriting/copyediting
- Content & Technical SEO practices( BrightEdge functions)
- Basic HTML
- Wordpress
Technical Skills:
- Sitecore
- Dynamic & strategic thinking
- Loves to learn
- Empathetic, collaborative, intuitive & inquisitive
Professional Skills:
Certification
- Marketing AI, Cornell University, Dec. 2023
- Lean Six Sigma White Belt, Orrick, Nov. 2023
Websites
Timeline
Digital UGC Creator
Self Employed
01.2023 - Current
Marketing Technology Coordinator
Orrick, Herrington & Sutcliffe
10.2021 - Current
Marketing Associate
Williams Lea Tag/Goodwin Law
05.2019 - 11.2020
Freelance Content Writer
Read Publishing Group
11.2018 - 01.2020
Contributing Writer
Elite Daily
07.2016 - 01.2017
Senior Editor
Tote Magazine
02.2016 - 07.2016
Digital Content Creator
Self-Employed
01.2016 - Current
Bachelor of Science - Fashion Merchandising
West Virginia University
Similar Profiles
Lori RyanLori Ryan
Executive/Legal Assistant at Orrick, Herrington & Sutcliffe LLPExecutive/Legal Assistant at Orrick, Herrington & Sutcliffe LLP
Auliya RidgellAuliya Ridgell
Receptionist at Orrick Herrington and SutcliffeReceptionist at Orrick Herrington and Sutcliffe
Bridget MontheBridget Monthe
Business developer and marketing analyst at ORRICK RAMBAUD MARTELBusiness developer and marketing analyst at ORRICK RAMBAUD MARTEL
Christopher ParkerChristopher Parker
Technology Director / Technology Coordinator at Gateway Regional School DistrictTechnology Director / Technology Coordinator at Gateway Regional School District
RUQIA MOHSAN YARRUQIA MOHSAN YAR
Technology Talent Coordinator (Production Technology) at Animal Logic/Netflix Animation StudioTechnology Talent Coordinator (Production Technology) at Animal Logic/Netflix Animation Studio