Kate Carpenter
Jacksonville,FL
Summary
Motivated and high-achieving business professional with a successful background in enterprise relationship management, product management, operational roll outs, and leadership. A results-oriented leader who focuses on excellent organization and communication skills to manage and lead teams. Passionate about the client experience (internal and external), departmental success, and growing the organization through new business opportunities and existing growth.
Overview
9
9
years of professional experience
Work History
Enterprise Success Director, Automotive
Spectrio
10.2021 - Current
- Serves as primary contact internally and externally for all enterprise automotive clients with over $1 million in ARR.
- Review, negotiate, and lead all contract reviews, changes, and renewals for enterprise automotive partnerships.
- Ensure our business operations and service levels meet and exceed contract obligations and client expectations.
- Prompt discussion points with key decision makers to continue growth in current enterprise relationships.
- Prepare and deliver Quarterly Business Reviews with enterprise corporate contacts to ensure our output is constantly being improved and reviewed.
- Oversee the engagement and growth of our automotive enterprise relationships through relationship building and program performance tracking.
- Lead and collaborate on all new prospect OEM initiatives and business relationships to explore new lines of business and RFP opportunities.
- Drive the review and innovation of program performance reviews with all internal stakeholders.
- Influence the automotive content strategy and impact based off client and market needs.
- Aid in maintaining our rolling 12-month 98% retention rate for all enterprise program dealers.
- Sustain a 50% market share for all automotive program initiatives against competitors.
- Responsible for all open point/construction projects from construction to our products installation.
- Serve as primary escalation point for our entire automotive business line.
Vice President of Media Operations
Automotive Broadcasting Network
09.2018 - 09.2021
- Led system design, integrations, testing, and operational readiness support for a transformational project that created an average cost savings of $2M+ annually.
- Collaborated and carried out business strategies to maintain a majority market share for a national digital program for a global auto manufacturer.
- Managed the roll out of a digital program for electric vehicle sales for a global auto manufacturer.
- Prompted, planned and delivered the creation of a customizable creative platform that is an average cost savings of $100,000/month in resources time.
- Collaborated the marketing strategy for all digital product initiatives to current clients and prospects.
- Cultivated and evolved OEM and dealer group relationships through engagement, high-quality support, and innovation to secure $2M+ in MRR.
- Initiated and owned several products serving as a product owner and led our development team in India through an agile workflow, resulting in four major RFP's wins.
- Consulted for several auto manufacturers RFP's to define digital programs and success.
- Strategized, researched, and proposed new revenue streams supported by content monetization.
- Supported and promoted organization's full product lifecycle from idea to market launch.
- Stabilized consistent client feedback for input into business decisions and product enhancements.
- Drove and oversaw the partnerships of large content provider relationships (Discovery Network, CBS, etc.).
- Established new content vendor opportunities for product and client improvement.
Director of Media Operations
Automotive Broadcasting Network
04.2017 - 09.2018
- Built, designed, led, and implemented a national digital product experience for a large automotive group for their new business channel.
- Established, strategized, and supported a white labeled Honda DreamsTV digital product for American Honda.
- Executed, and supported large digital programs operationally.
- Instituted and reviewed weekly, monthly and annually reporting requirements for all media operational departments for success tracking.
- Assured balance of resources across all teams within the media operations organization.
- Administered the collection, creation, and operational processes related to all aspects of media operations.
- Oversaw the compliance is adhered to and supported throughout Media Operations in all creative capacities.
- Led, directed, and inspired the creation, operation, and management of all media assets related to serving our client base.
- Drove design enhancements for all digital products.
- Implemented a training and improvement learning program with company allocated time for employee's participation.
Media Asset Manager
Automotive Broadcasting Network
03.2015 - 04.2017
- Managed the acquisition, organization, and project management of all digital production files.
- Owned, implemented, and reviewed our content strategy to ensure client messaging is relevant, unique, and competitive to keep our industry edge.
- Outlined and administered personnel KPI’s and quarterly goals in alliance to company mission and goals.
- Facilitated weekly, monthly, and annual reporting for all media operations teams.
- Identified and improved workflow for production processes and procedures by establishing time estimates and work queues.
- Drove OEM content strategy with production team for over 30 OEM franchises.
- Successfully improved production turnaround times from six months down to six weeks through operation improvement.
- Oversaw daily operations to ensure high levels of productivity.
- Supervised work of contracted employees to keep on task for timely completion.
Education
Bachelor of Arts - English Literature
University of North Florida
Jacksonville, FL06.2024
Bachelor of Arts - English Literature & Psychology
The Ohio State University
Columbus, OH03.2014
Associate of Arts - Paralegal Studies
Bradford School
Columbus, Ohio12.2012
Skills
- Enterprise Account Management
- Leading & Mentoring Teams
- Integrity & Transparency
- Digital Signage Technology
- Digital Program Roll Outs
- Relationship Building & Management
- Business Development
- Strategic Planning & Execution
- Product Leadership
- Project Management
- Automotive Industry Expertise
- Effective Communicator
- Performance Monitoring
- Operational Efficiency
Timeline
Enterprise Success Director, Automotive
Spectrio
10.2021 - Current
Vice President of Media Operations
Automotive Broadcasting Network
09.2018 - 09.2021
Director of Media Operations
Automotive Broadcasting Network
04.2017 - 09.2018
Media Asset Manager
Automotive Broadcasting Network
03.2015 - 04.2017
Bachelor of Arts - English Literature
University of North Florida
Bachelor of Arts - English Literature & Psychology
The Ohio State University
Associate of Arts - Paralegal Studies
Bradford School
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