Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jacquelyn Fisk

Austin

Summary

Knowledgeable Associate Account Manager with proven track record in fostering customer relationships to drive satisfaction and loyalty. Leveraged deep understanding of client needs to implement effective solutions, enhancing user engagement and retention. Utilizes effective communication and problem-solving skills to address client needs and implement solutions, ensuring seamless collaboration and timely issue resolution.

Overview

12
12
years of professional experience

Work History

Associate Account Manager

ISpot.tv
08.2021 - Current
  • Collaborate with the enterprise account owner to manage and address incoming client requests, ensuring timely and thorough issue resolution.
  • Serve as a client advocate by partnering with cross-functional teams, including Data Science, Custom Analytics, Product, and Sales, to drive efficient solutions and deliver on client needs.
  • Work both independently and as part of a team to resolve client inquiries, ensuring high-quality support and customer satisfaction.
  • Extract valuable data insights from the iSpot platform, creating tailored and compelling insights to inform client strategies and decision-making.
  • Demonstrate expertise in data storytelling, leveraging TV media attribution and optimization data to provide meaningful and actionable insights.
  • Collaborate with the enterprise account owner and core team to monitor and track project planning and progress for client implementations, ensuring timely delivery of services.
  • Assist in preparing presentation and training materials for client-facing needs, supporting team efforts with high-quality content.

Media Buyer

LatinWorks (DBA THIRD EAR)
04.2019 - 08.2021
  • Research and develop digital media plans and campaign specific KPI reports, prioritizing cost-effective platforms with maximum impact for the Texas Lottery Commission and Beech-Nut Baby Foods.
  • Develop and execute campaign timelines and deadlines for internal teams to efficiently manage and monitor campaign performance.
  • Collaborate with internal and external stakeholders regarding media plans and campaigns to generate effective client-facing solutions.
  • Maximize strategic approaches by keeping close eye on campaign performance and making appropriate adjustments to reach goal KPIs.
  • Negotiation and Management expertise across various strategies including PPC, CTV/OTT/FEP, Audio and Mobile with the support of historical data, comprehensive market analysis, SQAD and Nielsen data.
  • Eliminate discrepancies in campaigns by reviewing performance, spend, and timelines.
  • Optimize and enhance PPC campaigns based on current sales data to increase ROAS and decrease ACoS for both manage service and self-serve platforms.
  • Direct custom creative campaign timelines for the Texas Lottery Commission.
  • Develop post campaign reporting by analyzing campaign data to demonstrate learnings against project miletones and provide relevant recommendations and optimizations.
  • Broadcast experience includes negotiation and buy placement in multiple TV and Radio markets for clients such as Texas Lottery Commission and North Texas Toll Authority.

Assistant Media Buyer

LatinWorks (DBA THIRD EAR)
05.2016 - 04.2019
  • Assisted in development and implementation of digital and broadcast media buys to ensure accuracy of advertising while adhering to established budget and timeline.
  • Conducted regular buy maintenance for digital, TV, cable and radio schedules for clients such as the Texas Lottery Commission, Beech-Nut Baby Food, Domino’s, Stripes, and Goya by sending orders, confirming schedules, inputting under delivery and maintaining client and media vendor relations.

Project Coordinator

LatinWorks (DBA THIRD EAR)
07.2013 - 05.2016
  • Set up effective invoicing procedures alongside internal and external stakeholders to maximize effectiveness of billing operations.
  • Assembled billing reports for partners to complete billing reconciliation.
  • Audited, resolved and cleared station invoices for payment.

Education

Communications

The University of Texas At San Antonio
San Antonio, TX
05.2013

Skills

  • Proactive and solution-oriented with excellent organization skills and ability to multi-task
  • Strong negotiating background
  • Comprehensive media knowledge base and ability to synthesize information into ideas
  • Strong analytical abilities and quantitative skills
  • Customer onboarding

Timeline

Associate Account Manager

ISpot.tv
08.2021 - Current

Media Buyer

LatinWorks (DBA THIRD EAR)
04.2019 - 08.2021

Assistant Media Buyer

LatinWorks (DBA THIRD EAR)
05.2016 - 04.2019

Project Coordinator

LatinWorks (DBA THIRD EAR)
07.2013 - 05.2016

Communications

The University of Texas At San Antonio

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Jacquelyn Fisk