Jacquelyn Haynes

• Developed an internal email program generating over $5M in revenue.
• Managed internal brands, focusing on Quicken Loans and Rocket Mortgage for Home Loans and Personal Lending.
• Conducted A/B tests, boosting revenue by 47% and engagement by 15%.
• Led the strategy, management, and execution of email campaigns.
• Collaborated with product, design, and tech teams to align branding across CRM touchpoints.
• Partnered with stakeholders to develop, test, and implement innovative campaigns.
• Spearheaded the Quicken Loans newsletter, increasing subscriber engagement by 76% in three months.
• Implemented industry best practices, achieving an 80% open rate in Gmail inboxes.
• Created content and facilitated communication across marketing channels for a cohesive omnichannel experience.

• Developed a seasonal Omni-channel calendar to align marketing channels on key events and editorial themes
• Collaborated cross-functionally to synchronize the calendar with production schedules and in-store shipments.

• Established team priorities, maintained schedules and monitored performance.
• Facilitated communication between marketing, design, and production teams to ensure calendar cohesion.

• Managed the creation and execution of daily email marketing campaigns, including concept development, content planning, and audience segmentation which contributed 20% to the company's overall revenue.
• Owned the cross-functional email content calendar and coordinated across multiple departments which drove the AOV to increase by 26% from Q3 of 2018 to Q1 of 2019
• Launched successful sophisticated marketing journies that achieved goals for increased website traffic.
• Optimized email deliverability through regular list cleaning and sender reputation monitoring.

• Strategically positioned the Built in LA brand which resulted in an increased average contract value of 68%.

• Established and maintained highly effective relationships with clients and industry partners which resulted in a 32% increase in customer base.
• Launched event series to highlight career opportunities in the LA tech space, enhancing community engagement and brand visibility.

• Served as a product expert and developed compelling proposals to communicate Built In LA's value to prospective clients including top enterprise companies which resulted in new business.
• Collaborated closely with Head of Events to plan, organize, and execute public facing events with 500+ attendees as well as private C-level only functions.

• Led weekly content meetings to produce insightful articles on disruptive local companies, enriching the site's content and attracting leadership.

• Team lead of four inside sales executives covering territories across the U.S. and Canada.
• Managed and developed the global, national, and New York Women's Luxury Apparel wholesale accounts totaling 1M.
• Worked cross functionally with design and product teams to establish brand identity by analyzing data.
• Coordinated collaborations between designers and key influencers for high impact brand awareness.
• Responsible for business with big box retailers including Saks, Bloomingdales, Bergdorf Goodman, Neiman Marcus, and Barney's resulting in revenue growth.
• Partnered with Anthropologie to correctly identify target customer and develop product sold in all doors.
• Planned, coordinated, and managed four major trade shows a year in both New York and Las Vegas.