HubSpot
Jacquelyn (Kanoe) Riedel
Waukesha,WI
Summary
Creative and strategic content marketer with 15+ years of experience crafting compelling stories that drive engagement. Passionate about using digital tools, AI, and data to connect with audiences and elevate brand impact. Proven expertise in public sector marketing, executive LinkedIn strategy, stakeholder engagement, and content strategy development across digital platforms. Experienced in recruiting and managing teams of freelancers, overseeing video scripting, and collaborating with designers to create cohesive multimedia content. An enthusiastic team player who works hard and is looking forward to learning more about this opportunity because I believe I am the right person for the job.
Overview
15
15
years of professional experience
Work History
Communications Content Consultant
Medical College of Wisconsin
Milwaukee, WI
10.2022 - Current
- Develop and execute a content strategy across digital platforms to support organizational goals.
- Manage LinkedIn strategy to maximize awareness among target audiences, overseeing content creation, engagement, and analytics.
- Lead storytelling efforts to highlight impactful initiatives, enhancing audience connection.
- Assist in video scripting to ensure clear, engaging messaging, aligned with brand objectives.
- Implement AI-powered tools to streamline content creation and optimize performance.
- Oversee strategic communications for funding opportunities, events, and key initiatives.
- Manage and mentor interns, providing guidance on content development and marketing strategy.
- Present content marketing results and insights to leadership and key stakeholders.
Founder & Head Writer
Polished Prose LLC
Milwaukee, WI
01.2019 - 11.2022
- Developed SEO-focused content strategies for small, growing businesses across various industries.
- Created compelling blog content optimized for search engines and audience engagement.
- Managed social media content, hashtag strategies, and email marketing initiatives.
- Recruited, hired, and managed a team of freelancers, ensuring high-quality content production, and adherence to brand standards.
- Leveraged AI-driven content optimization tools to enhance blog performance and keyword targeting.
Content Writer
Cream City Marketing
Lake Mills, WI
05.2020 - 07.2021
- Researched industry trends and topics to create relevant, informative content.
- Used targeted keywords to optimize web pages for maximum visibility.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
Senior Business Development Coordinator
Michael Best
Milwaukee, WI
04.2015 - 01.2019
- Managed content marketing and thought leadership strategies to support business development initiatives
- Led LinkedIn branding efforts for attorneys, helping them craft engaging profiles and executive content strategies
- Supported Michael Best Strategies, the firm's government relations arm, by developing strategic marketing content to engage public-sector clients
- Created and edited digital content for the firm's website, social media, and marketing collateral
- Collaborated with the design team to create complementary visuals that enhanced content engagement and effectiveness
- Conducted social media analytics and reporting to track impact, and optimize future content strategies
- Presented marketing plans and impact reports to the C-suite and firm leadership
Practice Development Manager & Events Coordinator
Whyte Hirschboeck Dudek
Milwaukee, WI
06.2011 - 09.2014
- Led marketing and content strategy for the Government Relations practice group, positioning the firm as a key resource in public sector matters.
- Developed and optimized SEO-focused web content to enhance online visibility and client engagement.
- Created executive thought leadership content, including LinkedIn profiles, and blog posts.
- Conducted market research to inform branding strategies, and business development efforts.
- Managed event marketing and strategic communications to drive business opportunities.
Education
MBA - Marketing
University of Wisconsin - Whitewater
Whitewater05.2026
Graduate Certificate - Digital Marketing And AI
University of Wisconsin, Whitewater
Whitewater, WI12.2025
Master of Arts - Communication Studies
Marquette University
Milwaukee, WI05.2011
Bachelor of Arts - Public Relations And Marketing
Marquette University
Milwaukee, WI05.2008
Skills
- Content Strategy & Creation
- Social Media Management & Growth (LinkedIn, Hootsuite, LinkedIn Analytics)
- Executive & Thought Leadership Branding
- Email Marketing & Automation
- Storytelling & Brand Messaging
- Marketing Analytics & Performance Tracking
- SEO & Keyword Research
- Video Scripting & Multimedia Collaboration
- Proposal Writing & Business Development
- Stakeholder & C-Suite Engagement
Certification
- Inbound Marketing, SEO, and Email Marketing - HubSpot
- Content-Led SEO and SEO Keyword Research - Semrush
- Advanced Content Marketing - LinkedIn
- Certified Customer Value Optimization and Direct-Response Copywriting Specialist - DigitalMarketer
Activities
- Rose Glen Elementary PTO – Raffle Chair
- Medical College of Wisconsin – MCWell 360 Wellness Champion
- Girl Scouts of Southeast Wisconsin – Leader, Daisy Troop #37995
Software
Canva
Adobe Creative Suite
Buffer
Later
Salesforce
Hootsuite
Claudeai
Jasper
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementWork-life balanceTimeline
Communications Content Consultant
Medical College of Wisconsin
10.2022 - Current
Content Writer
Cream City Marketing
05.2020 - 07.2021
Founder & Head Writer
Polished Prose LLC
01.2019 - 11.2022
Senior Business Development Coordinator
Michael Best
04.2015 - 01.2019
Practice Development Manager & Events Coordinator
Whyte Hirschboeck Dudek
06.2011 - 09.2014
MBA - Marketing
University of Wisconsin - Whitewater
Graduate Certificate - Digital Marketing And AI
University of Wisconsin, Whitewater
Master of Arts - Communication Studies
Marquette University
Bachelor of Arts - Public Relations And Marketing
Marquette University
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