Jacquelynn Cook

Results-oriented Marketing and Business Development professional with extensive experience in channel management and operational oversight. Proven ability to integrate cross-departmental functions, driving efficiency and achieving organizational goals. Demonstrated expertise in executing effective business strategies, financial performance analysis, and adapting to market trends. Seeking to leverage analytical and interpersonal skills in a dynamic environment to deliver significant value.

• 16 years of experience presenting to and working 1:1 with executives
• 14 years of experience managing team projects
• 8 years of experience managing teams
• Ran Partner Development team who was responsible for 65-70% of company sales. Partner team sales for 2024 were $22 million of $36.5 million total
• Worked with President and CEO to adapt marketing materials from a UK client base to a North American client base for a complete US product line launch
• Grew two new product lines over 3-year period by 301% and 181% respectively
• Manage annual marketing budgets for each manufacturer, one for $500,000 and one for $300,000
• Completed annual and quarterly marketing budgets for each line and stayed on target each time
• Designed and developed Partner Program to compete with competitors
• Designed and developed Marketing Dollar Funds (MDF) program for Partners
• Worked with Operations manager and replaced an old dated partner portal with SalesForce
• Developed sales process for outsourced sales teams to streamline distribution and marketing processes and utilize product manager's time most efficiently during content creation
• Composed a standard slide library for the marketing team, streamlining the content creation process
• Partnered with Head of North American Distribution in successful integration of UK and US asset managers by leading and executing various projects pertaining to distribution, marketing, and sales post-merger
• Designed and implemented processes for new business to establish coherence between global office departments for meetings, requests for proposals or information and due diligence meetings to reduce execution time and resources
• Implemented a marketing asset calendar between global offices for new product launches and content available internally
• Researched and implemented contracts for new vendors for various projects
• Full trade show planning for large shows such as Consumer Electronics Show (CES) and Mobile World Congress America (MWCA). Tasks include contract signing, booth placement, selection and build, shipping, graphics, product selection, set up, tear down, event guide building, networking events, promotions, marketing of show through social media and email
• Fully plan and execute off-site distributor client event, $150k, 3-day event with 120 attendees

• World Wide Woman's Association