Jacquelynn Cook

I am a senior marketing and channel leader with nearly 20 years of experience in distribution channel management, partner development, B2B marketing, and go-to-market strategy.

My expertise lies in designing and executing partner programs that accelerate revenue growth, market expansion, and customer engagement across the IT and Financial Services industries.

Most recently, as Director of Partner Development & Marketing at Nagios, I led a high-performing team that generated the majority of company revenue through channel partnerships.

Key achievements include:
● Launched a global Partner Program and Marketing Development Funds (MDF) initiative to drive partner profitability and participation.
● Directed partner portal modernization through Salesforce integration, improving partner experience and streamlining operations.
● Built scalable marketing campaigns, demand generation programs, and digital content strategies that increased ROI and partner engagement.

Core areas of expertise:

● Channel Sales & Marketing | Partner Enablement & Training | GTM Planning
● Demand Generation & Campaign Strategy | Digital Marketing & Content Development
● Revenue Growth Strategy | Cross-Functional Team Leadership | Salesforce CRM

I excel at aligning marketing, sales, and partner ecosystems to deliver measurable business outcomes.

My leadership style combines strategic vision, data-driven decision-making, and collaborative execution, enabling organizations to scale globally and achieve sustained growth.

I am passionate about helping companies advance their channel strategy, partner marketing, and revenue operations, and I’m energized by opportunities to lead partner transformation initiatives that strengthen brand presence, expand market share, and future-proof go-to-market success.

• 16+ years of experience engaging C-level executives through high-impact presentations, strategic planning, and 1:1 executive alignment.
• Partnered with President & CEO to localize UK-based marketing materials, driving a successful North American product launch and market penetration.
• Collaborated with Head of North American Distribution on post-merger integration, aligning UK and US asset managers across sales, marketing, and distribution to accelerate revenue synergies.

• 14 years leading team-based initiatives and 8+ years managing direct reports and cross-functional teams, fostering collaboration and accountability.
• Directed the Partner Development team responsible for 65–70% of company-wide revenue, directly contributing $22M of the total $36.5M sales in 2024.
• Mentored and developed sales and marketing professionals, strengthening organizational capability and succession planning.

• Managed marketing budgets of $300K–$500K, consistently achieving financial targets and maximizing ROI.
• Designed and launched a competitive Partner Program with full MDF structure, enhancing partner engagement and sales alignment.
• Spearheaded growth of two new product lines, achieving 301% and 181% revenue increases within 3 years.
• Partnered with Operations to migrate outdated partner portal into Salesforce, improving usability and adoption across sales teams.

• Led full-scale trade show strategy and execution for CES and MWCA, driving brand visibility, lead generation, and sales pipeline growth.
• Organized a $150K, 3-day distributor summit with 120+ attendees, delivering an impactful event experience that strengthened distributor loyalty and future sales.

• Designed and implemented cross-departmental processes for RFIs, RFPs, due diligence, and global meetings, streamlining collaboration and accelerating sales cycles.
• Negotiated and implemented strategic vendor contracts to support new initiatives, reducing costs and improving scalability.

• World Wide Woman's Association