Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Websites
References
Timeline
Generic
Jacques McNeese

Jacques McNeese

Springfield,MO

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Manager

Sun Solar
Springfield, MO
09.2021 - Current
  • Developed and implemented marketing plans for new products.
  • Analyzed market trends to identify potential opportunities for growth.
  • Conducted customer research to gain insights into consumer behavior.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Managed social media accounts and campaigns.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Monitored competitors' activities to keep up with industry trends.
  • Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Generated ideas to increase sales through creative promotions.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Maintained relationships with key customers through regular communication.
  • Performed market analysis to better understand target audiences.
  • Supervised a team of junior marketers in executing various projects.
  • Researched emerging technologies in digital marketing space.
  • Planned events such as webinars or seminars to engage customers.
  • Drafted press releases announcing new products or services.
  • Built relationships with influencers in the industry for increased visibility.
  • Worked with management team to oversee and monitor marketing strategy.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Prepared and sent proposals to prospective clients.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Represented company at local and trade association meetings to promote products.
  • Tracked, analyzed and reported on marketing program results.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Developed and owned strategic narrative on key initiatives to drive category demand.
  • Delivered compelling sales presentations to demonstrate expert product knowledge.
  • Measured profitability of each product line and maintained current and accurate sales forecasts.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams.
  • Planned advertising campaigns for online, print and other mediums.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Supervised creation of marketing materials and collateral.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Collected and analyzed market research data for use in forecasting.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Delivered marketing strategy updates to upper-level management.
  • Coordinated marketing events for showcasing product and service offerings.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Marketed products and services at tradeshows and promotional events.
  • Prepared marketing campaign budgets with finance personnel.
  • Conducted research to determine ideal markets for products and services.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Recommended policy changes to improve marketing tactics and strategies.

Sales Representative

A&B Cycle
Springfield, MO
04.2018 - Current
  • I was the receiving manager for 3 months, and then moved to sales when the pandemic started.
  • Developed and maintained relationships with existing clients to ensure customer satisfaction.
  • Generated new sales leads through cold calling and networking activities.
  • Conducted market research to identify potential customers and their needs.
  • Organized client visits, presentations, product demonstrations and trade shows.
  • Analyzed customer feedback to improve products and services.
  • Provided technical support for customers using the company's products or services.
  • Maintained accurate records of all sales and prospecting activities.
  • Researched competitors' products, prices, and sales techniques.
  • Created detailed reports on daily, weekly, and monthly sales activity.

Education

High school diploma -

Glendale High School
12.2020

Skills

  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • SEO
  • Google Analytics
  • Email Marketing
  • Event Marketing
  • Public Relations
  • Graphic Design
  • Google Adwords Certified
  • Sales
  • Cold Calling
  • Sales Management
  • Intelligence Experience
  • French
  • Salesforce
  • Event Planning
  • Search Engine Optimization (SEO)
  • Computer Networking
  • Branding
  • Blogging
  • WordPress
  • Analytics
  • Adobe Photoshop
  • Social Media Management
  • Content Management
  • Adobe Creative Suite
  • PPC Campaign Management
  • Content Creation
  • SEM
  • Events Management
  • Marketing Automation
  • Social media marketing
  • Multichannel marketing
  • Content marketing
  • B2B marketing
  • Marketing
  • Performance marketing
  • Research
  • Print advertising
  • E-commerce
  • Google AdWords
  • Web Design
  • Market Research
  • Copywriting
  • Content Development
  • SEO Tools
  • Business Development
  • Partnership Marketing
  • Public and Media Relations
  • Social Media Platforms
  • Marketing campaign management
  • Customer Acquisition
  • Budget Administration
  • Data Analytics
  • Program Marketing
  • Marketing campaigns
  • Brand Development
  • Brand-building strategies
  • SEO Optimization
  • Web Analytics
  • Staff Management
  • Marketing campaign development
  • KPI Tracking
  • Customer Relationship Management (CRM)
  • Competitor Analysis
  • Brand Promotion
  • Project Management
  • Vendor Relations
  • Media Buying
  • Customer Segmentation
  • P&L Management
  • Corporate Communications
  • Creative Direction
  • Strategic Planning
  • Advertising Management
  • Product Development
  • Marketing Analytics
  • Go-to-market strategy development
  • Sales Enablement
  • Market Analysis
  • Campaign Management

Certification

  • Google Adwords
  • Google Analytics
  • Drone Pilot
  • Driver's License

Personal Information

Title: Marketing Manager

References

References available upon request.

Timeline

Marketing Manager

Sun Solar
09.2021 - Current

Sales Representative

A&B Cycle
04.2018 - Current

High school diploma -

Glendale High School
  • Google Adwords
  • Google Analytics
  • Drone Pilot
  • Driver's License
Jacques McNeese