Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Competencies
Accomplishments
Timeline
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Jacqui Busséy

New York

Summary

Dynamic Senior Creative Director with a proven track record at A&E Networks, excelling in creative strategy and brand development. Spearheaded innovative marketing campaigns, enhancing brand recognition and driving significant business growth. A natural leader, adept at mentoring teams and fostering collaboration to achieve impactful visual storytelling and project success.

Overview

35
35
years of professional experience

Work History

Senior Creative Director

A&E Networks
09.2023 - Current
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling campaigns.
  • Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
  • Collaborated with stakeholders to define project vision and ensure alignment with business goals.

VP Creative-Marketing

AMC Networks
12.2019 - 12.2022
  • Oversaw all creative for The Walking Dead Universe.
  • Managed and inspired teams to deliver top performance in deadline-driven environment on shows including Dead City, 61st St, and Mayfair Witches.
  • Established first in-house creative Social team responsible for creative on all AMC networks increasing business profits by 3M+.
  • Spearheaded cross-functional initiatives to drive creative executions and achieve business goals.


Creative Director

AMC Networks
05.2014 - 12.2019
  • Evaluated and contributed to creative team ideas and translated into actionable campaign plans on shows such as The Walking Dead, Fear TWD, and Preacher.
  • Oversaw guided and coached teams of writers, artists, designers, producers, and project managers.
  • Oversaw hiring, training and direction of creative personnel to achieve optimal results.

Executive Producer

HBO
02.2010 - 04.2014
  • Lead the creative team who launched Game of Thrones, developing high-impact creative content from concept to completion.
  • Oversaw creative campaigns providing strategy, vision, and leadership to achieve marketing goals.
  • Supervised image creative of HBO to verify on brand, impactful and relevant content.
  • Kept key stakeholders informed of status and vision through milestone updates and WIP presentations.

Senior Writer Producer

HBO
06.2005 - 02.2010
  • Utilized exceptional writing, editing, and production skills to produce compelling short and long-form content while working on shows such as Boardwalk Empire, The Pacific, and John Adams.

Senior Writer Producer/Manager

HBO
06.2000 - 06.2005
  • Managed launches of five channels including HBO Family- supervising a staff of 10 producers, overseeing design, music production, and creative development.

Writer Producer

HBO
04.1995 - 06.2000
  • Wrote and edited high-quality and visually impactful content for HBO brand and HBO multi-channels with exciting, captivating and authentic approach.

Producer

Ogilvy & Mather, NY
09.1992 - 03.1995
  • Presented production ideas and determined creative scenarios for production and delivery for brands American Express, Unilever, and Kimberly-Clark.

Assistant Producer

Ogilvy & Mather, NY
08.1990 - 09.1992
  • Coordinated with producers and on-air talent to create marketing content, new ideas and segments.

Education

Bachelor of Arts - Psychology

Yale University
New Haven, CT

Creative Writing, Screenwriting, Photography

New York University
New York, NY

Skills

  • Creative strategy
  • Brand development
  • Marketing campaigns
  • Visual storytelling
  • Team leadership
  • Project management

Affiliations

  • NY Women in Film (NYWIF)
  • Academy of Television Arts and Sciences (ATAS)
  • National Association of Multi-Ethnicity in Communication (NAMIC)
  • Women in Cable Telecommunications (WICT)

Competencies

  • Innovative and Visionary
  • Innovative and Visionary
  • Experienced and inspiring leader of large multi-discipline creative teams
  • Proven success creating breakthrough 360 marketing campaigns and content
  • Highly collaborative, innovative storyteller, mentor, and leader
  • Energized to build the most effective creative and content while building strong partnerships with stakeholders

Accomplishments

  • Spearheaded successful Crime & Investigation 360 marketing campaign on A&E
  • Established and oversaw the internal Social Creative team at AMC
  • Supervised the creative team that launched Game of Thrones, overseeing creative on all platforms
  • Supervised the creative team overseeing The Walking Dead Universe, overseeing creative on all platforms

Timeline

Senior Creative Director

A&E Networks
09.2023 - Current

VP Creative-Marketing

AMC Networks
12.2019 - 12.2022

Creative Director

AMC Networks
05.2014 - 12.2019

Executive Producer

HBO
02.2010 - 04.2014

Senior Writer Producer

HBO
06.2005 - 02.2010

Senior Writer Producer/Manager

HBO
06.2000 - 06.2005

Writer Producer

HBO
04.1995 - 06.2000

Producer

Ogilvy & Mather, NY
09.1992 - 03.1995

Assistant Producer

Ogilvy & Mather, NY
08.1990 - 09.1992

Bachelor of Arts - Psychology

Yale University

Creative Writing, Screenwriting, Photography

New York University

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