Jada Brown
Spartanburg,SC
Summary
Digital marketing professional skilled in developing and executing paid media strategies across multiple platforms. Expertise in content creation and performance analysis, enabling brands to achieve higher engagement and optimized campaign results. Passionate about leveraging storytelling to foster authentic connections between brands and their audiences.
Overview
3
3
years of professional experience
Work History
Paid Media Coordinator
Flare Media Agency
Greenville, South Carolina
03.2026 - Current
- Managed paid media campaigns across multiple client accounts, launching, monitoring, and optimizing ads to meet campaign objectives and performance goals.
- Oversaw campaign budgets and ad spend, making strategic adjustments based on performance data to maximize results and keep campaigns on track.
- Acted as primary point of contact for client accounts, providing monthly performance reports, communicating campaign insights, and recommending optimizations for future results.
Brand Ambassador
Beauty of Joseon
Spartanburg, South Carolina
03.2026 - Current
- Represented brand with professionalism, demonstrating thorough knowledge of products, ingredients, and emerging skincare trends.
- Built customer trust by recommending personalized skincare routines based on individual concerns, product knowledge, and ingredient education.
- Developed engaging UGC and social media content that showcased Beauty of Joseon's products, educated consumers on skincare, and reinforced brand voice and marketing campaigns.
Brand Ambassador & Content Creator
Javy Coffee
01.2025 - Current
- Produced authentic UGC and influencer-style content that enhanced brand storytelling.
- Developed social ads and creative visuals that increased engagement and brand visibility.
- Collaborated with marketing teams to identify high-performing trends and adapt content to maximize effectiveness.
Freelance Social Media & Marketing Consultant
ContentCave Productions
Spartanburg, South Carolina
01.2024 - Current
- Increased engagement by 70% for a local business through consistent posting and interaction.
- Developed storytelling strategies for small businesses, enhancing brand presence on Instagram, TikTok, and Facebook.
- Refined brands' tone and aesthetic, strengthening online identity and engagement.
- Designed branded visuals in Canva and coordinated multi-platform posting through HeyOrca.
- Measured campaign performance with Google Analytics and SEMrush, providing insight-driven recommendations.
Communications Specialist
City of Greenville
Greenville, USA
04.2023 - 03.2026
- Curated and managed digital content for city’s internal social intranet and communication platforms to enhance staff engagement.
- Collaborated with departments to create posts showcasing initiatives and employee stories, fostering a sense of community.
- Track engagement metrics to understand staff interaction and optimize content performance.
- Implement sentiment analysis tools to monitor internal feedback and inform content strategy.
- Schedule campaigns using HeyOrca and Buffer to maintain consistent communication flow.
Education
B.A. - Interdisciplinary Studies, Nonprofit Administration
University of South Carolina Upstate
Spartanburg, SC12-2022
Skills
- Google Ads and Facebook Ads
- The Trade Desk and StackAdapt
- Programmatic Advertising
- HubSpot and CRM reporting
- Paid media strategy
- Google Analytics and SEMrush
- Canva and HeyOrca
- Buffer and Zencity
- CapCut and Premiere Pro
Skills
CapCut, Premiere Pro, Canva, HeyOrca, Buffer, Zencity, HubSpot, Google Analytics, SEMrush, CRM Reporting
Coursework
- Digital Marketing (HubSpot)
- Social Media Marketing (HubSpot)
- SEO Crash Course (SEMrush Academy)
- Digital Growth Program (Girls in Marketing)
- Storytelling & Web Writing (Alison, LinkedIn Learning)
- Google Ads search certification
- Google Analytics Certification
Timeline
Paid Media Coordinator
Flare Media Agency
03.2026 - Current
Brand Ambassador
Beauty of Joseon
03.2026 - Current
Brand Ambassador & Content Creator
Javy Coffee
01.2025 - Current
Freelance Social Media & Marketing Consultant
ContentCave Productions
01.2024 - Current
Communications Specialist
City of Greenville
04.2023 - 03.2026
B.A. - Interdisciplinary Studies, Nonprofit Administration
University of South Carolina Upstate