Jada Christine Ortiz
Atlanta,USA
Summary
Event coordination and digital marketing professional with experience planning and executing events from concept through on-site delivery. Skilled in logistics, vendor coordination, run-of-show planning, registration, and attendee communication, with additional strengths in digital content, social media, and email outreach. Seeking to contribute strong organization, communication, and event planning support to a collaborative team.
Overview
8
8
years of professional experience
Work History
EVENT & DIGITAL MARKETING COORDINATOR
FREELANCE
06.2022 - Current
- Plan and execute community-based events—including yoga/wellness workshops, brunch pop-ups, vision board sessions, and seasonal craft events—by managing logistics, timelines, vendor coordination, and full run-of-show operations.
- Create, edit, and produce high-performing digital content, including short-form videos and branded visuals optimized for TikTok, Instagram Reels, and Facebook.
- Develop social media strategies that enhance brand visibility, increase engagement, and support lead generation efforts.
- Oversee on-site event support including setup, breakdown, staffing, attendee flow, registration/check-in, and real-time troubleshooting to ensure smooth event delivery.
- Support event coordination tasks such as preparing promotional materials, managing digital announcements, and showcasing project milestones or client appreciation events.
- Manage event communications including RSVPs, attendee reminders, email updates, confirmations, and post-event follow-ups.
- Design branded graphics, flyers, signage, and visual assets using Canva to support event promotion, social media visibility, and consistent branding.
- Maintain organized event documentation, budgets, attendee lists, vendor agreements, contracts, and expense records.
- Capture photos and videos during events and develop post-event recap content, summaries, and performance insights for future planning.
- Write clear, compelling communications for campaigns, announcements, landing pages, and social engagement initiatives.
EVENT & DIGITAL MARKETING COORDINATOR
ORTIZ POOL
06.2018 - Current
- Create, edit, and produce high-performing digital content, including short-form videos and branded visuals optimized for TikTok, Instagram Reels, and Facebook.
- Produce visually compelling content using transitions, captions, text overlays, trending audio, and platform-specific pacing to maximize retention and organic reach.
- Collaborate with the marketing and management teams to align content with seasonal promotions, service offerings, and brand messaging.
- Design event graphics, flyers, signage, and digital content using Canva to support event promotion and brand consistency.
- Deliver polished videos optimized for social media performance, audience retention, click-through behavior, and conversion impact.
- Create graphic assets—including flyers, social posts, and announcement visuals—to support promotional campaigns and community engagement.
- Assist with planning and promoting small community events such as seasonal pool openings, customer appreciation days, and safety workshops by developing content, coordinating basic logistics, and distributing event communication.
- Support event operations by helping with setup, registration guidance, signage placement, and capturing on-site footage for recap videos and marketing use.
SENIOR EVENT COORDINATOR
THE COMMUNAL GROUP
08.2024 - 08.2025
- Planned, coordinated, and executed end-to-end events including corporate meetings, community programs, workshops, and large-scale social gatherings; managed logistics, timelines, budgets, and on-site operations.
- Coordinated with vendors, venues, instructors, and creative partners to secure services, manage deliverables, and maintain alignment with event objectives and branding.
- Oversaw full event-day operations—including setup, breakdown, staffing, attendee flow, signage placement, and real-time issue resolution—to ensure smooth, high-quality execution.
- Create high-performing digital content for TikTok, Instagram Reels, and Facebook—videos, social posts, graphics, and promotional materials aligned with brand messaging and marketing goal.
- Developed comprehensive run-of-show documents, production schedules, checklists, and internal briefs to keep teams aligned and maintain event readiness.
- Managed registration, RSVP tracking, attendee communication, confirmations, and check-in processes to deliver a seamless guest experience.
- Created branded promotional materials, graphics, flyers, and digital assets to support event marketing, outreach, and community visibility.
- Produced TikTok and Instagram Reels content—including behind-the-scenes footage, promotional videos, and recap clips—to enhance engagement and event awareness.
- Collaborated with marketing, creative, and community outreach teams to drive event strategy, branding consistency, and audience engagement.
- Manage event documentation—including budgets, contracts, attendee lists, invoices, and vendor agreements—ensuring organized and accurate records.
- Conducted post-event evaluations, collected attendee feedback, and prepared performance reports to measure outcomes and inform future improvements.
- Provided administrative support for all aspects of event planning including scheduling meetings, preparing documents, ordering supplies.
JOURNALISM INTERN
ROLLING OUT
08.2023 - 05.2024
- Researched story topics, gathered information, and developed outlines for articles and digital content pieces.
- Conducted interviews with sources to develop story ideas.
- Wrote articles, features, and digital stories while following editorial guidelines, deadlines, and brand voice requirements.
- Proofread and edit news pieces to improve its content.
- Schedule and conduct interviews.
- Update online publishing platform.
- Produced high-quality video content for news segments, social media platforms, and digital channels.
- Operated video equipment, including cameras, lighting, and audio, to capture professional footage.
- Maintained an organized filing system for all research materials gathered during reporting process.
- Reported news stories for publication or broadcast, describing background, and details of events.
- Collaborated with editorial staff on content planning, story development, and coverage for assignments and events.
- Produced multimedia content including photos, videos, and short-form stories to support digital engagement.
Education
Bachelor of Arts (B.A.) - Public Relations Journalism, Minor Film and Media
Georgia State University
Georgia12.2024
Associate of Arts Degree - undefined
Daytona State College
Florida05.2022
Skills
- Event Planning, Logistics & Coordination
- Vendor & Venue Management
- Registration & Attendee Communication
- Social Media Management (TikTok, IG Reels, FB)
- Graphic Design & Video Editing
- Canva, Microsoft Office, Google Workspace, CRM Systems, Project Management Tools, Cvent
- Event Operations
- Newsletter Writing & Audience Outreach
- Digital Content Creation (Photo/Video)
- Email Outreach & Campaign Support
- Project & Timeline Management (Asana, Trello, Airtable)
- Video editing
- Search engine optimization
Timeline
SENIOR EVENT COORDINATOR
THE COMMUNAL GROUP
08.2024 - 08.2025
JOURNALISM INTERN
ROLLING OUT
08.2023 - 05.2024
EVENT & DIGITAL MARKETING COORDINATOR
FREELANCE
06.2022 - Current
EVENT & DIGITAL MARKETING COORDINATOR
ORTIZ POOL
06.2018 - Current
Associate of Arts Degree - undefined
Daytona State College
Bachelor of Arts (B.A.) - Public Relations Journalism, Minor Film and Media
Georgia State University