Jada Peoples
Raleigh,NC
Summary
Dynamic and creative Social Media Manager with proven expertise in managing high-impact digital strategies for a Power Four football program. Skilled in content creation, brand development, and audience engagement to amplify team visibility and fan loyalty. Adept at data analytics, trend tracking, and leveraging insights to optimize social media strategies and enhance fan experiences. Known for quick adaptability and collaboration with coaches, players, and staff to produce compelling and brand-aligned content.
Overview
2025
2025
years of professional experience
Work History
Social Media Intern
Nc state Football
Raleigh, NC
01.2023 - Current
- Developed and executed comprehensive social media strategies to drive engagement across multiple platforms (Twitter, Instagram, TikTok, Facebook, and YouTube), achieving a 40%+ increase in total followers within the first year.
- Coordinated and managed real-time coverage during game days, posting highlights, scoring updates, and player spotlights to enhance fan experience and team exposure.
- Produced and edited videos, graphics, and photo shoots to create visually engaging content that aligns with the team's brand identity. Coordinated with design and video production teams to craft high-quality media assets.
- Monitored analytics and key performance indicators (KPIs) to measure engagement and reach, adjusting strategies to optimize performance.
Women's Basketball Communications Assistant
NC State Women's Basketball
Raleigh, NC
08.2022 - Current
- Coordinated and managed real-time coverage during game days, posting highlights, scoring updates, and player spotlights on Instagram and Twitter for @packwomensbball
- Monitored substitutions and scores using Stat Broadcast.
- Recorded, transcribed, and published post-game press releases to the media.
- Shot and edited vertical content during NC State WBB 2024 March Madness Final Four run.
- Interviewed, transcribed, and published content from NCAA First and Second round teams at host site.
Gameday Operations Assistant
NC State Athletics
Raleigh, NC
- 10.2023
- Assisted with the setup and teardown of stadium facilities, including signage, equipment, and field preparation, ensuring a professional and organized game day environment.
- Coordinated logistics with various departments (security, concessions, facilities) and provided support to game day staff, ensuring smooth operations and timely communication across teams.
- Provided direct support to the home and visiting teams, handling locker room setup, equipment logistics, and pre-game preparations to meet the needs of players and coaches.
Recruiting Operations Intern
NC State Football
Raleigh, NC
08.2022 - 05.2023
- Assisted in managing and organizing prospect databases, tracking high school recruits, and maintaining updated information on potential student-athletes for coaches' reference.
- Supported the planning and execution of on-campus recruiting events, including official and unofficial visits, game day tours, junior days, and other events to engage recruits and their families.
- Collaborated with the social media and creative teams to produce engaging graphics, videos, and personalized content to showcase the team’s culture and attract top talent.
Education
North Carolina State University
Raleigh05.2025
Skills
- Social Media Management (Twitter, Instagram, TikTok, Facebook,)
- Content Strategy and Brand Building
- Video Production and Editing (Capcut, Adobe Premier)
- Graphic Design (Adobe Photoshop, Canva)
- Photography and Visual Storytelling
- Analytics and Insights
- Crisis Management and Compliance (NCAA and University Guidelines)
- Collaboration and Communication
- Content Curation
- Content scheduling
- Social Media Strategy
References
- Maurice Moses, Director of Creative Media & Content Strategy for Football (NCSU), Mcmoses@ncsu.edu, (240) 682-0884
- Annabelle Myers, Associate AD/Athletics Communications (Football/ Dept. Comms), Amyers@ncsu.edu, (919) 513-3205
- Matti Smith, Director of Communications (W. Basketball/ W. Golf), Mmsmith9@ncsu.edu
Timeline
Social Media Intern
Nc state Football
01.2023 - Current
Women's Basketball Communications Assistant
NC State Women's Basketball
08.2022 - Current
Recruiting Operations Intern
NC State Football
08.2022 - 05.2023
Gameday Operations Assistant
NC State Athletics
- 10.2023
North Carolina State University
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