Jada Troutman
Quakertown,PA
Summary
Hardworking and passionate marketing professional with strong organizational skills and cross-training, eager to aid team development. Ready to help achieve company goals.
Overview
6
6
years of professional experience
Work History
Marketing Content Coordinator
STRATACACHE
Malvern, PA
06.2023 - Current
- Develop compelling content strategies to drive traffic and improve audience retention
- Optimize web content for SEO, resulting in increased user visibility and improved performance
- Craft engaging copy for press releases, blog posts, social media and email marketing, driving engagement and brand recognition
- Foster a positive, high-performance work environment by leading planning and organizing efforts
- Edit and review all content to ensure clarity and accuracy
- Worked with LinkedIn Campaign Manager to create advertisements, effectively building awareness and driving website traffic
Content Marketing Associate
Spherix Global Insights
Exton, PA
06.2022 - 06.2023
- Developed targeted email marketing campaigns using automation platforms including Mailchimp and HubSpot, effectively engaging pharmaceutical clients and prospects
- Led website migration efforts to move company website to WordPress, improving web processes internally
- Created paid advertisement strategies for LinkedIn and X (formerly Twitter,) and worked with outsourced partners to develop geo-conquesting strategies
PR/Social Media Marketing Intern
West Chester University Poetry Center
West Chester, PA
08.2021 - 05.2022
- Increased the center's visibility amongst students and staff by crafting and implementing creative social media campaigns
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms
- Worked with the center's leadership to develop targeted social media strategies leading to increased attendance at in-person events on campus, as well as growth on social media platforms
- Developed a content calendar, ensuring consistency across all social media platforms
- Performed grassroots research on visiting poets and guest speakers to create "guest speaker bios" used in event programs and social media outreach
Retail Merchandising Coordinator
TJ Maxx, TJX Companies
Quakertown, PA
08.2017 - 03.2022
- Effectively led and managed a team of associates to optimize product flow and build intriguing floor displays
- Worked closely with cashiers, ensuring all customer questions and concerns were resolved appropriately
- Created employee schedules, certifying all shifts were properly staffed
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment
Education
Bachelor of Arts - English
West Chester University of Pennsylvania
West Chester, PA05.2022
Minor, Business And Technical Writing
West Chester University of Pennsylvania
West Chester, PA05.2022
Skills
- Keyword Research
- Proofreading Abilities
- Google Workspace
- Event Planning
- Marketing Automation
- Communications
- Project Management
- Copywriting
Additional Information
HubSpot Academy: Certifications in digital, email, inbound, social media and content marketing, and inbound marketing optimization
Timeline
Marketing Content Coordinator
STRATACACHE
06.2023 - Current
Content Marketing Associate
Spherix Global Insights
06.2022 - 06.2023
PR/Social Media Marketing Intern
West Chester University Poetry Center
08.2021 - 05.2022
Retail Merchandising Coordinator
TJ Maxx, TJX Companies
08.2017 - 03.2022
Bachelor of Arts - English
West Chester University of Pennsylvania
Minor, Business And Technical Writing
West Chester University of Pennsylvania