Jada Troutman
Quakertown,PA
Summary
Hardworking and passionate marketing professional with strong organizational skills and cross-training, eager to aid team development. Ready to help achieve company goals.
Overview
6
6
years of professional experience
Work History
Marketing Content Coordinator
STRATACACHE
06.2023 - Current
- Develop compelling content strategies to drive traffic and improve audience retention
- Optimize web content for SEO, resulting in increased user visibility and improved performance
- Craft engaging copy for press releases, blog posts, social media and email marketing, driving engagement and brand recognition
- Foster a positive, high-performance work environment by leading planning and organizing efforts
- Edit and review all content to ensure clarity and accuracy
- Worked with LinkedIn Campaign Manager to create advertisements, effectively building awareness and driving website traffic
Content Marketing Associate
Spherix Global Insights
06.2022 - 06.2023
- Developed targeted email marketing campaigns using automation platforms including Mailchimp and HubSpot, effectively engaging pharmaceutical clients and prospects
- Led website migration efforts to move company website to WordPress, improving web processes internally
- Created paid advertisement strategies for LinkedIn and X (formerly Twitter,) and worked with outsourced partners to develop geo-conquesting strategies
PR/Social Media Marketing Intern
West Chester University Poetry Center
08.2021 - 05.2022
- Increased the center's visibility amongst students and staff by crafting and implementing creative social media campaigns
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms
- Worked with the center's leadership to develop targeted social media strategies leading to increased attendance at in-person events on campus, as well as growth on social media platforms
- Developed a content calendar, ensuring consistency across all social media platforms
- Performed grassroots research on visiting poets and guest speakers to create "guest speaker bios" used in event programs and social media outreach
Retail Merchandising Coordinator
TJ Maxx, TJX Companies
08.2017 - 03.2022
- Effectively led and managed a team of associates to optimize product flow and build intriguing floor displays
- Worked closely with cashiers, ensuring all customer questions and concerns were resolved appropriately
- Created employee schedules, certifying all shifts were properly staffed
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment
Education
Bachelor of Arts - English
West Chester University of Pennsylvania
West Chester, PA05.2022
Minor, Business And Technical Writing
West Chester University of Pennsylvania
West Chester, PA05.2022
Skills
- Keyword Research
- Proofreading Abilities
- Google Workspace
- Event Planning
- Marketing Automation
- Communications
- Project Management
- Copywriting
Additional Information
HubSpot Academy: Certifications in digital, email, inbound, social media and content marketing, and inbound marketing optimization
Timeline
Marketing Content Coordinator
STRATACACHE
06.2023 - Current
Content Marketing Associate
Spherix Global Insights
06.2022 - 06.2023
PR/Social Media Marketing Intern
West Chester University Poetry Center
08.2021 - 05.2022
Retail Merchandising Coordinator
TJ Maxx, TJX Companies
08.2017 - 03.2022
Bachelor of Arts - English
West Chester University of Pennsylvania
Minor, Business And Technical Writing
West Chester University of Pennsylvania
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