Jadan Horyn
Marketing & Communications
Miami Beach,FL
Summary
Innovative and forward-thinking marketing and communications executive with a proven track record of spearheading highly successful, cohesive and focused multi-million dollar marketing campaigns and branding initiatives for technology, B2B, blockchain, biotech, non-profit, and governmental industries. Hardworking leader and team builder who motivates people to excel. Entrepreneurial with a proven track record of strategic thinking and positive positioning for maximum organizational gain.
Overview
12
12
years of professional experience
Work History
Fractional Marketing Director
Dullah Studios
02.2024 - Current
- Strategic Brand Development: Spearhead comprehensive branding strategies for a mobile application, leveraging market research insights to establish a compelling brand identity aligned with target audience preferences and market trends.
- Strategic Brand Positioning: Develop and execute a robust brand positioning strategy for the app, meticulously analyzing market dynamics, competitor landscape, and consumer behavior to identify unique value propositions. Crafting compelling messaging and visuals that effectively communicated the app's distinctive features and benefits.
- Customer Targeting and Messaging (CTM) Strategy with GTM Creation: Orchestrate the development and implementation of a comprehensive Go-To-Market (GTM) strategy for the app, seamlessly integrated with a sophisticated CTM approach. Conducting thorough market research to identify target audience segments and their preferences. Crafting tailored messaging aligned with each segment's needs, emphasizing the app's unique value propositions. Ideating synchronized GTM tactics including product launch strategies, channel selection, pricing strategies, and promotional campaigns.
Director of Marketing Communications
VSC Labs
06.2023 - 01.2024
- Maximized Branding Initiatives and Communication: Strengthened program outreach and enhanced collaboration between marketing and public relations in a high-growth blockchain health tech startup, amplifying brand visibility.
- Successful Thought Leadership Campaign Execution: Developed and executed a thought leadership campaign resulting in a remarkable 650% increase in media coverage and a 300% surge in brand reputation.
- Achieved Marketing Targets: Executed comprehensive marketing plans consistently meeting targets, driving a notable 12% increase in product sales.
- Collaborative Website Launch: Collaborated with cross-functional teams to create and launch a new website, leading to a remarkable 500% surge in website traffic and a 15% increase in lead generation.
- Global Initial Coin Offering (ICO) Protocol Leader: Led the protocol to initial coin offering on 4 global exchanges, facilitating successful market entry and investment traction.
- Revenue-Generating Marketing Campaign: Created and executed a marketing campaign for private offering, yielding over $2.4 million in sales, showcasing strategic prowess in revenue generation.
- Strategic Budget Management: Managed budget allocation and optimized resource utilization to maximize marketing ROI, ensuring efficient utilization of financial resources.
- Cross-Functional Team Leadership: Directed global cross-functional teams, overseeing workflow distribution and assessing KPIs and deliverables to drive collaborative success.
- Mentorship and Coaching: Led a team of 6 marketing professionals, providing mentorship and coaching to cultivate knowledge and skills, fostering professional growth within the team.
- Comprehensive Marketing Collateral Oversight: Oversaw the preparation of all marketing materials including copy, images, videos, emails, and press releases to enhance brand visibility and consistency.
- SEO Strategy Implementation: Improved website visibility through the development and implementation of SEO strategies, enhancing online presence and search engine rankings.
- KPI Analysis and Reporting: Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns, informing strategic decision-making and continuous improvement efforts.
Fractional Marketing Communications Consultant
Bearn
11.2018 - Current
- Growth in App Downloads: Created and executed a comprehensive marketing campaign leading to an outstanding 1200% growth in app downloads, showcasing expertise in driving user acquisition and engagement.
- Strategic Promotional Campaign Development: Developed 8 targeted promotional campaigns to effectively reach key demographics, resulting in a significant 20% increase in sales, demonstrating adeptness in driving revenue growth through strategic marketing initiatives.
- Brand-Compliant Communication Oversight: Reviewed and approved imagery and text to ensure alignment with brand ideals, maintaining consistency and integrity across all communication channels.
- Executive Communication Coaching: Provided coaching to executives on key talking points and communication strategies tailored for different audiences, enhancing overall organizational messaging and effectiveness in stakeholder engagement.
Head of External Affairs - Marketing/Communication
American Jewish Congress
10.2019 - 01.2021
- Stakeholder Interaction Oversight: Managed all external interactions with stakeholders, ensuring positive relationships and effective communication across various channels.
- Budget Planning and Contract Negotiation: Strategically planned budgets exceeding $1,000,000 and skillfully negotiated contracts, optimizing financial resources and securing favorable terms for the organization.
- Digital Ad Conversion Optimization: Achieved a remarkable increase in supporter conversion from 3% to 8% through strategic deployment of digital ads, demonstrating proficiency in leveraging digital marketing for enhanced engagement and advocacy.
- Strategic Political Guidance and Engagement: Provided strategic political guidance, identifying major international, domestic, and state-level actions, combined with account mapping to drive impactful advocacy efforts and policy initiatives.
- Government and International Liaison: Acted as a liaison with prominent entities such as the United Nations, New York State government, and the United States Congress, fostering partnerships and advancing organizational objectives on both national and international levels.
- Website Redesign and Traffic Growth: Oversaw the redesign of the organization's website, resulting in a significant 35% increase in traffic through effective lead-generation strategies, enhancing online visibility and engagement.
- Integrated Communications Strategy Development: Created an integrated communications strategy leveraging influence with high-level international and domestic elected officials, coupled with key influencers in national and local media, to amplify organizational messaging and impact.
- Current Affairs Monitoring: Stayed abreast of current events, politics, and breaking news to capitalize on opportunities for organizational gain and effective positioning within the public discourse.
- Workflow Supervision and Staff Management: Supervised all workflow and staff, ensuring efficient operations and fostering a collaborative work environment conducive to achieving organizational goals.
- Campaign Development and Performance Analysis: Developed campaigns and utilized results to effectively communicate organizational value and generate promotional content, driving engagement and support for the organization's mission and initiatives.
- Interim Executive Leadership: Served as Interim Executive Director, providing strategic direction and leadership during transitional periods, ensuring continuity and organizational effectiveness.
Marketing Communications Director/Spokesperson
Reclaim New York
07.2018 - 07.2019
- Comprehensive Stakeholder and Media Outreach Strategy Creation: Developed a comprehensive multi-platform strategy for stakeholder and media outreach, maximizing engagement and amplifying organizational messaging across various channels.
- Budget Oversight and Cost Reduction: Managed a $1,750,000 budget and successfully reduced costs by 18% through the streamlining and consolidation of departments and workflow, demonstrating strategic financial management acumen.
- Contract Administration and Vendor Management: Administered all contracts, reviewed and approved vendors, conducted advertising buys, and negotiated advertising rates, ensuring cost-effective procurement and maximizing ROI on advertising investments.
- Workflow Organization and Assignment: Utilized Salesforce, Adobe Analytics, and Cision to organize and assign workflow efficiently, optimizing productivity and ensuring tasks are completed in a timely manner.
- Content Strategy Management: Assigned weekly topics and story concepts to a team of writers, facilitating comprehensive coverage and unique angle analysis, enhancing content quality and relevance.
- Strategic Planning Leadership: Oversaw an ad-hoc strategic planning team responsible for developing long-range and medium-range policy predictions for the State of New York, strategically positioning research and media assets for maximum impact.
- Organizational Representation and Brand Management: Served as the face of the organization, providing its voice, tone, and brand to clients, and making appearances on television, radio, and print media, as well as drafting and publishing op-eds to enhance brand visibility and credibility.
- Design and Advertising Oversight: Managed the organization's positioning by providing direction for all design materials and reviewing all ad designs (digital, print, and advertising), ensuring alignment with brand standards and strategic objectives.
- Website Management: Provided top-level direction for two organizational websites, overseeing their development, maintenance, and content strategy to enhance online presence and user experience.
- Workflow Management and Employee Coaching: Managed, assigned, and reviewed workflow, while also conducting employee coaching, advising, and performance reviews, fostering a supportive and productive work environment.
Lobbyist/Spokesperson
Reclaim New York Initiative
07.2018 - 07.2019
- Strategic Planning for Lobbying Advocacy: Developed strategic plans, set goals, and identified targets for lobbying efforts, effectively advancing clients' interests within legislative frameworks.
- Collaborative Lobbying Strategy Development: Collaborated with team members to devise comprehensive lobbying strategies aligned with organizational objectives, ensuring cohesion and maximizing advocacy impact.
- Expert Testimony Delivery: Testified before executive and legislative bodies as an authoritative voice representing the organization's perspectives on crucial matters, influencing decision-making processes and shaping policy outcomes.
- Grassroots Outreach Coordination: Coordinated grassroots outreach efforts by mobilizing supporters and engaging community members in the political process, amplifying organizational influence and fostering community involvement.
- Media Spokesperson: Represented the organization as a media spokesperson for national and local media outlets, effectively communicating key messages and organizational perspectives to diverse audiences.
- Press Conference Organization: Conducted press conferences and organized large events to raise awareness of the organization, ensuring effective communication of key messages and objectives.
- Event Logistics Management: Managed logistics for successful events, including venue selection, contract negotiation, and coordination with vendors, ensuring seamless execution and positive attendee experiences.
- Post-Event Evaluation Implementation: Implemented post-event evaluations to identify areas of improvement and drive continuous enhancement of future initiatives, optimizing event effectiveness and organizational impact.
- Media Buying and Campaign Management: Directed multimillion-dollar budget for media buys across TV, radio, print, and digital platforms, strategically orchestrating numerous campaigns simultaneously to maximize organizational visibility and amplify messaging strategies.
Marketing and Communications Consultant
LHA
10.2016 - 07.2018
- Diverse Sector Management: Managed communications and marketing requirements for 12 clients spanning various sectors including technology, blockchain, biotechnology, manufacturing, and nonprofits, ensuring tailored strategies to meet specific industry needs.
- Blockchain Integration: Incorporated blockchain technology into communications and marketing strategies for relevant clients, leveraging its capabilities to enhance transparency, security, and efficiency in data management and transactions.
- Strategic Brand Audits: Conducted comprehensive audits of brand and marketing strategies across sectors to identify weaknesses and optimize return on investment (ROI), ensuring alignment with overarching business objectives.
- Targeted Strategic Planning: Developed strategic plans tailored to key performance indicators (KPIs), setting minimum growth targets of 10% to drive sustainable expansion and market penetration across diverse industries.
- Cost Reduction and Profit Margin Enhancement: Reviewed existing processes and implemented optimizations resulting in a 30% reduction in costs, while significantly increasing gross profit margins by 300%, ensuring financial sustainability and operational efficiency.
- Data-Driven Analysis: Analyzed customer feedback, web statistics, claims information, and program participation levels to evaluate the impact of communications plans, informing strategic adjustments and optimizing campaign effectiveness.
- Integrated Marketing Management: Oversaw comprehensive social media strategies, paid media advertising campaigns, email blasts, and database management initiatives, ensuring cohesive and impactful marketing efforts across multiple channels.
Communications Director
U.S. House Of Representatives
10.2013 - 05.2016
- Congressional Spokesperson and Media Relations: Served as the official congressional spokesperson, representing the organization to prominent media outlets such as Reuters, National Journal, and the AP, ensuring effective communication of key messages and organizational perspectives.
- Media Management and Research: Created and maintained media lists, conducted thorough media research, and facilitated targeted outreach efforts, optimizing media relations strategies for maximum coverage and impact.
- Strategic Communications Planning: Developed detailed strategic political communications plans, identifying key legislation and stakeholder groups, and outlining tactics to effectively engage and influence target audiences.
- Story Placement Enhancement: Successfully increased story placement frequency from 0.5 times per week to 2 times per week, leveraging strategic media relations efforts and enhancing organizational visibility and influence.
- Content Creation and Approval: Wrote and approved press releases, media advisories, video scripts, social media content, speeches, op-eds, and weekly e-newsletters, ensuring consistent messaging and maintaining a high frequency of media coverage.
- Digital Presence Management: Oversaw and maintained the organization's digital presence across various platforms including the official website (including basic HTML), Facebook, Twitter, and YouTube accounts, ensuring alignment with strategic communication objectives and maximizing audience engagement.
- Analytics Utilization: Utilized tools such as Google Analytics, Critical Mention, and Facebook Suite to monitor the effectiveness and reach of placed stories, providing valuable insights for performance optimization and strategic decision-making.
Publicist
Javelin
09.2012 - 09.2013
- Celebrity and Brand Public Image Management: Managed the public image of 14 celebrities/brands, overseeing all media relations activities to cultivate positive perception and enhance brand reputation.
- Press Material Development and Presentation Delivery: Crafted press materials and delivered presentations to media representatives, effectively communicating key messages and promoting brand narratives.
- Strategic Collaboration with Media Representatives: Collaborated closely with media representatives to optimize coverage, fostering mutually beneficial relationships and maximizing brand visibility across various channels.
- Press Release Writing and Press Kit Creation: Produced compelling press releases and contributed to the creation and procurement of press kits and articles, ensuring consistent and impactful messaging to media outlets and stakeholders.
- Creative Pitch Development and Outreach Strategy: Developed creative pitches and curated targeted outreach lists, engaging media outlets and influencers to secure favorable coverage and amplify brand storytelling.
Executive Producer
Laura Ingraham Show
04.2012 - 09.2012
- Radio Programming Direction and TV Script Development: Devised and directed the content of radio programming, meticulously crafting highly detailed daily scripts for hosts while maintaining readiness to adapt to breaking news with an on-call mentality.
- Editorial Strategy Leadership: Designed and executed the overall editorial strategy in alignment with established guidelines, ensuring consistency and adherence to brand objectives.
- Personnel Supervision and Production Oversight: Managed and supervised the activities of producers, assistants, sound editors, and other personnel throughout the production process, ensuring seamless coordination and optimal output quality.
- Content Review and Approval: Evaluated the timeliness and readiness of written pieces, implementing necessary changes and approving final versions for publication to maintain editorial integrity and relevance.
- Long-Form Story Development: Researched, developed, and pitched long-form stories that reflected the unique sensibilities of the Laura Ingraham Show brand, contributing to the enrichment of content and audience engagement.
- Management and Administrative Functions: Executed management activities including budgeting, scheduling, planning, and marketing, optimizing operational efficiency and resource utilization.
- Audience and Advertiser Growth Oversight: Oversaw a notable 6% audience growth and 10% advertiser growth, strategically driving expansion and revenue generation for the program.
- Staff Guidance and Motivation: Provided guidance and motivation to staff, empowering them to achieve demanding targets under tight deadlines, fostering a collaborative and high-performance work environment.
Campaign Communications
Congressional Campaigns
03.2012 - 07.2018
- Successful Political Campaign Management: Managed campaigns for numerous candidates for federal office, achieving an impressive 87% electoral success rate, demonstrating strategic planning and execution skills in political campaigning.
- Media Coverage Enhancement: Implemented targeted press release distribution strategies, resulting in an average increase of 40% in media coverage, effectively highlighting major achievements and policy proposals to amplify campaign messaging.
- Social Media Strategy and Growth: Launched campaign social media channels to control message and narrative, resulting in organic growth exceeding 1000%, harnessing the power of digital platforms for voter engagement and mobilization.
- Adaptive Messaging and Trend Monitoring: Monitored political trends and polling data to adapt campaign messaging as needed, ensuring timely and resonant communication with voters and maximizing campaign effectiveness.
- Public Image Enhancement: Enhanced the public image of candidates, as measured by polling data, through coordinated media appearances and message consistency, strategically shaping perceptions and bolstering voter confidence.
- Crisis Communications Management: Successfully managed crisis communications during a high-profile incident, reducing negative stories by 50%, demonstrating adept crisis response skills and preserving the integrity of candidate reputations amidst challenging circumstances.
Education
Master of Arts - Business: Management And Leadership
Liberty University
Lynchburg, VA 08.2012 - 08.2012
Bachelor of Science - Government: Politics And Policy
Liberty University
Lynchburg, VA 08.2011 - 08.2011
Skills
Leadership
Additional Information
- 2021 America's Foundation Writing Fellow
- 2019 Silver Roger Sherman Medal, DC Society of the Sons of the American Revolution
- 2015 Madison Fellow, The Kirby Center
- 2012 Sigma Beta Delta Honor Society
- 2005 Eagle Scout Award
Leadership Experience
Major Event Planning Leadership: Co-Chaired the Sweethearts & Patriots Ball 2019 held at the French Embassy, overseeing all aspects of planning and execution to ensure a successful and memorable event.
Fashion/Culture Writer: Contributed articles as a Fashion/Culture Writer for Metropolitan Magazine, covering major fashion weeks, arts events, and political rallies, producing a diverse portfolio of written content spanning hundreds of articles.
Television Commentary and Analysis: Appeared on national and international TV platforms including CBS, FOX, BBC, SkyNews, and I24, offering insightful political and cultural commentary and analysis, enriching public discourse on pertinent issues.
Quoted Political Authority: Recognized as an authoritative voice in media, quoted in major national outlets such as the New York Times, New York Post, New York Daily News, RealClearPolitics, and Daily Signal, contributing expertise and perspective to prominent discussions and debates.
Affiliations
- DC Society of the Sons of the American Revolution
- Union League Club
- St. John's Lodge #11
- YRC NYC
- Florida State Guard
Interests
Surfing
Investing
Culture
Sports
Fashion
Food
Timeline
Fractional Marketing Director
Dullah Studios
02.2024 - Current
Director of Marketing Communications
VSC Labs
06.2023 - 01.2024
Head of External Affairs - Marketing/Communication
American Jewish Congress
10.2019 - 01.2021
Fractional Marketing Communications Consultant
Bearn
11.2018 - Current
Lobbyist/Spokesperson
Reclaim New York Initiative
07.2018 - 07.2019
Marketing Communications Director/Spokesperson
Reclaim New York
07.2018 - 07.2019
Marketing and Communications Consultant
LHA
10.2016 - 07.2018
Communications Director
U.S. House Of Representatives
10.2013 - 05.2016
Publicist
Javelin
09.2012 - 09.2013
Master of Arts - Business: Management And Leadership
Liberty University
08.2012 - 08.2012
Executive Producer
Laura Ingraham Show
04.2012 - 09.2012
Campaign Communications
Congressional Campaigns
03.2012 - 07.2018
Bachelor of Science - Government: Politics And Policy
Liberty University
08.2011 - 08.2011