Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jade' A. Carter

Byron,GA

Summary

Knowledgeable marketer with solid foundation in marketing strategies and campaign execution. Successfully managed multiple marketing initiatives, enhancing brand visibility and customer engagement. Demonstrated expertise in digital marketing and content creation.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Freelance Marketer

Self-employed
01.2021 - Current
  • Created compelling blog posts and website content to boost SEO and audience engagement.
  • Designed branded email templates and eye-catching social media graphics using Canva and Adobe Creative Suite.
  • Planned, promoted, and managed in-person and virtual events for small businesses and community organizations.
  • Compiled and analyzed monthly social media performance reports to refine content strategy and increase engagement.
  • Built, updated, and maintained client websites using platforms like WordPress and Wix to ensure mobile responsiveness and brand consistency.
  • Developed and executed custom marketing strategies and targeted advertising campaigns that increased client visibility and lead generation.

Business Operations Coordinator / Pre-employment Transition Services Coordinator

Star Innovative Coaching
06.2024 - 10.2024
  • Supervised daily operations for groups of 1-30 students, ensuring a productive and organized learning environment.
  • Implemented educational lesson plans tailored to various student needs, including those with special education requirements.
  • Collaborated with special education staff to develop individualized learning strategies for students requiring additional support.
  • Maintained accurate student records and documented academic progress and behavioral reports.
  • Trained and mentored 15 junior staff, ensuring consistency in student supervision and instructional quality.
  • Coordinated extracurricular activities and facilitated student participation in after-school programs.
  • Built strong community relationships by networking, planning, and executing engagement events.
  • Organized and managed 60 events
  • Represented the company in community groups, fostering partnerships and collaboration opportunities.
  • Assisted in the development of effective interview evaluation criteria to ensure consistency and fairness in candidate assessments.
  • Participated in regular team meetings to discuss updates on open positions, candidate pipelines, and upcoming interviews.
  • Generated detailed reports on interviewing metrics such as time-to-fill ratios, number of interviews conducted per month, and successful hire rates for management review.
  • Maintained comprehensive candidate records, including resumes, interview notes, and communication logs for accurate tracking and reporting purposes.

Substitute Teacher

Houston County School District
08.2023 - 05.2024
  • Supervised classrooms of 20-35 students, ensuring a positive and controlled learning environment in the absence of regular teachers.
  • Implemented prepared lesson plans across various subjects, adapting teaching methods to accommodate different learning styles.
  • Supported students with special education needs, working closely with specialized staff to follow individualized education plans (IEPs).
  • Maintained classroom discipline, promoting a respectful and productive atmosphere while encouraging student participation.
  • Facilitated smooth transitions between class activities, ensuring continuity in the learning process.
  • Assessed student work and provided constructive feedback to maintain academic progress.
  • Collaborated with fellow teachers and administrators, communicating student performance and behavioral updates as necessary.
  • Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance.
  • Provided support to special education students in inclusive classrooms, developing accommodations and modifications to meet their unique needs.
  • Maintained accurate records of student attendance, grades, and progress reports, ensuring timely submission to administration for reporting purposes.
  • Adapted quickly to different classroom settings and teaching assignments, demonstrating flexibility and resourcefulness.
  • Participated in professional development workshops to stay current with educational best practices and pedagogical innovations.

Project Coordinator

Warner Robins Convention & Visitors Bureau
01.2022 - 08.2023
  • Managed budgets and purchases, ensuring cost-effective resource allocation and project efficiency.
  • Directed and designed advertising strategies to enhance brand visibility and market reach.
  • Designed templates for email marketing and social media platforms to maintain a consistent and professional brand presence.
  • Organized and promoted events for the Convention & Visitors Bureau and the City of Warner Robins, increasing community engagement and tourism.
  • Assembled monthly analytic reports to drive an effective and data-informed social media agenda.
  • Constructed and operated websites, ensuring functionality, user engagement, and up-to-date content.
  • Developed and executed marketing strategies for vendors and stakeholders to maximize outreach and sales.
  • Researched and interviewed vendors for the Georgia Artisan Center to enhance partnerships and diversify product offerings.
  • Managed product orders, coordinating inventory, logistics, and vendor relations.
  • Created promotional materials, including brochures, digital ads, and presentations, to support marketing initiatives.
  • Maintained relationships with community partners and local businesses to foster collaboration and sponsorship opportunities.
  • Oversaw project timelines, ensuring milestones were met and deliverables were executed on schedule.
  • Coordinated cross-functional teams, aligning project goals with business objectives and stakeholder expectations.
  • Developed training materials and conducted workshops for staff and vendors on marketing best practices.
  • Implemented customer engagement strategies to increase community participation in events and initiatives.
  • Assisted in grant writing and funding proposals to secure additional resources for local projects.
  • Monitored industry trends and competitor activity to refine marketing approaches and maintain a competitive edge.
  • Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
  • Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
  • Prepared meeting agendas and minutes for distribution and record keeping.
  • Played an active role in brainstorming sessions held for the purpose of generating innovative ideas/solutions which could potentially be incorporated into existing/new projects being undertaken by the company.
  • Facilitated frequent progress reports and presentations to keep management informed about ongoing activities within their respective domains.

Social Media Marketing Director

TomKin Consulting
05.2019 - 12.2021
  • Designed engaging graphics for Facebook, Instagram, and YouTube.
  • Boosted platform engagement by 75% across all social media channels.
  • Trained interns in company policies and social media content strategy.
  • Educated platform audiences on services and mission, increasing engagement by 65%.
  • Expanded intern involvement across departments, improving viewer satisfaction.
  • Conducted brand and product research, increasing weekly interactions by 90%.
  • Led branding and identity development initiatives, earning a promotion.
  • Implemented daily promotional calendars and campaign strategies for social media.
  • Maintained customer accounts and provided tailored product recommendations.

Advertising Coordinator – Remote

Kathy Dobbins Foundation
01.2020 - 12.2020
  • Created and maintained training and meeting schedules for the advertising department.
  • Tracked training outcomes and maintained detailed records of intern performance.
  • Trained new interns on company procedures, internal software, and digital tools.
  • Managed advertising budgets, ensuring optimal allocation of resources for maximum return on investment.
  • Collaborated with sales and marketing teams to align advertising efforts with overarching business goals.
  • Optimized targeting strategies by identifying key demographics and tailoring ad content accordingly.
  • Built strong relationships with clients through regular communication updates on campaign progress.
  • Contributed to new business pitches by preparing persuasive presentations showcasing the agency''s capabilities in the advertising space.
  • Coordinated with creative teams to produce visually engaging advertisements for various media platforms.
  • Interpreted profits and loss statement, planned accordingly and adhered to annual budgets and fiscal year promotional calendar.

Marketing Director Intern – Internship (Remote)

GAO Tek Inc.
08.2018 - 04.2019
  • Sent daily summit invitations to 40+ candidates, generating 20–30 responses.
  • Conducted interviews with candidates from diverse professional backgrounds.
  • Coordinated weekly meeting schedules between interns and supervisors.
  • Handled 20+ calls daily with summit stakeholders including speakers and donors.
  • Tracked summit analytics, speaker engagement, and social media growth.
  • Created and scheduled social media content, increasing interaction by 30%.
  • Designed article templates and developed content for Instagram, Twitter, and LinkedIn.
  • Contributed to advertising, PR, and event planning initiatives.
  • Managed departmental budgets and oversaw email marketing analytics.
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.

Education

MS - Marketing

Walden University
Minneapolis, Minnesota
01.2021

BS - Business Administration

Walden University
Minneapolis, Minnesota
01.2020

AS - General Studies

Georgia Military College
Valdosta, Georgia
01.2018

Skills

  • Technical: Microsoft Word, Excel, PowerPoint, Facebook Business Suite, Photoshop, Premiere Pro, Canva, Adobe Software, Google Ads
  • Skills: Communication, Public Speaking, Customer Service, Teaching, Teamwork, Team management, Leadership, Training, Education
  • Product marketing
  • Public relations
  • Multi-media communication
  • Project planning
  • Vendor relations
  • Business development
  • Social media management
  • Campaign development

Certification

  • Georgia Substitute
  • Warner Robins, Georgia | November 2019

Timeline

Business Operations Coordinator / Pre-employment Transition Services Coordinator

Star Innovative Coaching
06.2024 - 10.2024

Substitute Teacher

Houston County School District
08.2023 - 05.2024

Project Coordinator

Warner Robins Convention & Visitors Bureau
01.2022 - 08.2023

Freelance Marketer

Self-employed
01.2021 - Current

Advertising Coordinator – Remote

Kathy Dobbins Foundation
01.2020 - 12.2020

Social Media Marketing Director

TomKin Consulting
05.2019 - 12.2021

Marketing Director Intern – Internship (Remote)

GAO Tek Inc.
08.2018 - 04.2019

BS - Business Administration

Walden University

AS - General Studies

Georgia Military College

MS - Marketing

Walden University

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Jade' A. Carter