Growth-oriented Paid Social Marketing Specialist proficient in developing creative marketing campaigns across a variety of brands and clients. Proficient in data analysis, consistent testing, and briefing campaign plans across multiple teams. Passionate about advertising and growing awareness for clients, taking on all responsibilities with a positive attitude. Detail-oriented and able to ensure performance across a variety of projects and brands. Seeking a full-time position offering personal and professional growth with a team I can help improve and expand.
• Develop Meta strategies for product releases and evergreen campaigns
• Brainstorm testing ideas across three brands to promote growth for new and existing customers
• Research competitor ads and staying up to date on market trends
• Monitor campaign performance daily to ensure goals are being hit
• Make changes to ads, campaign structure, and audiences to find and scale top performers
• Work closely with copy and design teams to ensure we have the best creative possible
• Write and edit copy for release and evergreen campaigns across brands
• Report on performance on a weekly and monthly basis so the entire team is aligned
• Drive brand growth for large clients while keeping efficiency at goal
• Oversee paid marketing strategies and execution across Facebook Ads Manager
• Identify areas of improvement for previous and current strategies, including new social media platforms
• Coordinate marketing campaigns for each client across all social platforms
• Monitor campaign performance daily and report on active ads and test results weekly
• Work with a team to deliver successful ad creatives
• Drive brand growth for crowdfunding clients