Jade K. Dawkins
Baltimore,MD
Summary
Dynamic communicator and content creator, excelled at West Virginia University by elevating viewership through engaging storytelling and adept social media strategies. Boosted AKA Sorority's Instagram followers by 400% in 3 months, showcasing exceptional graphic design and community engagement skills. Proficient in performance analytics, ensuring impactful online presence.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social media assistant
11.2023 - Current
- Utilized Canva to produce and edit visually appealing and engaging content for Torbee TV's Instagram, catering to the target audience of parents and children
- Brainstormed and implemented strategies for community growth such as hashtag and Instagram stories utalization
- Orchestrated the management of Instagram Stories, cultivating a sense of community and interaction among followers and monitored the social media analytics
WVU News Reporter
West Virginia University
01.2021 - 08.2021
- Conducted in-depth research and interviews to gather information for news stories, ensuring accuracy and credibility
- Produced high-quality written and visual content for news segments, enhancing the success of the broadcast by editing video content with Adobe Premiere for visually appealing and informative segments
- Conducted on-camera reporting with confidence and utilized social media platforms like Twitter, Facebook
- Live, and Instagram to enhance news story promotion, leading to heightened engagement and viewership.
Public relations and Social media manager
AKA Sorority Incorporated
Morgantown, WV
11.2020 - 08.2021
- Managed content development, scheduling, and engagement for the chapter's Facebook and Instagram profiles, actively fostering a positive community through interactions with followers
- Increased Instagram following from 0 to 400 followers in 3 months using targeted strategies, including hashtags and Instagram Stories for increased engagement."
- Created visually appealing and informative flyers to promote chapter events,initiatives, and community outreach programs, maintaining a cohesive brand image
Education
Bachelor of Science - Journalism with a concentration in Broadcast Journalism, communications
West Virginia University
05.2021
Skills
- Community Engagement
- Performance Analytics Monitoring
- Social Media Management
- Effective Calendar Coordination
- Platform Proficiency
- Graphic Design and Video Editing Skills
- Data Analysis
Certification
- Social Media Marketing, hubspot academy, 02/24
- Google analytics, Google, 02/24
Timeline
Social media assistant
11.2023 - Current
WVU News Reporter
West Virginia University
01.2021 - 08.2021
Public relations and Social media manager
AKA Sorority Incorporated
11.2020 - 08.2021
Bachelor of Science - Journalism with a concentration in Broadcast Journalism, communications
West Virginia University
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