JAE SARAH ARON
Washington,DC
Summary
Communications strategist with over a decade of experience driving issue advocacy, narrative change, and earned media efforts for progressive causes and campaigns.
Overview
11
11
years of professional experience
Work History
Director of Communications
Groundwork Collaborative
01.2022 - Current
- Led Groundwork's communications strategy, including earned media, social media, websites, and creative assets.
- Increased media coverage through targeted press releases and proactive media outreach.
- Spearheaded rebranding initiative, aligning visual identity with organizational values and strategic direction.
- Revamped website content to improve user experience and increase web traffic.
- Mentored junior staff members, fostering professional development and growth within the communications team.
Acting Communications Director
Groundwork Collaborative
10.2021 - 12.2021
Press Secretary
Groundwork Collaborative
05.2021 - 10.2021
Senior Communications Manager
TIME'S UP
02.2021 - 05.2021
- Built and maintained relationships with key reporters and influencers, building a database of 400+ reporters.
- Secured media coverage through targeted outreach and compelling press releases.
- Drafted speeches, messaging, and talking points for high-profile interviews and events.
Communications Manager
TIME'S UP
09.2019 - 01.2021
Senior Account Manager
Spitfire Strategies
07.2018 - 09.2019
- Facilitated multi-day communications training programs for non-profit leaders.
- Drafted communications materials, including tailored messaging, digital content, and opinion pieces.
- Managed editorial team and generated original, creative content for Spitfire's blog and social channels.
Senior Account Executive
Spitfire Strategies
04.2017 - 07.2018
Communications and Outreach Associate
Rescue Agency
01.2015 - 08.2015
- Developed original content for print, digital, and video to promote healthy behaviors and policies.
- Helped organize 300+ events for statewide day-of-action in Virginia to raise awareness about health effects of sugary drinks.
- Trained high-school students to advocate for tobacco-free schools and promote healthy eating through stakeholder education and advocacy campaigns.
Digital Associate
Anne Lewis Strategics, LLC
01.2013 - 12.2014
- Crafted data-driven email marketing campaigns to amplify the work of non-profits and Democratic candidates
- Leveraged the latest digital tools and technologies to acquire thousands of supporters and raise millions of dollars online
- Managed client roster of 5-7 organizations and campaigns daily, including regular meetings, reporting, and invoicing.
Political Writer
Mack/Crounse Group
08.2012 - 11.2012
- Created direct mail pieces for high-profile Democratic candidates during the 2012 election cycle.
- Conducted in-depth research on candidates, organizations, political issues, and trends.
Education
Master of Science - Politics And Communication
The London School of Economics
London, UK11.2016
Bachelor of Arts - American Studies
Wesleyan University
Middletown, CT05.2011
Skills
- Strategic planning
- Project management
- Media relations
- Copywriting & editing
Timeline
Director of Communications
Groundwork Collaborative
01.2022 - Current
Acting Communications Director
Groundwork Collaborative
10.2021 - 12.2021
Press Secretary
Groundwork Collaborative
05.2021 - 10.2021
Senior Communications Manager
TIME'S UP
02.2021 - 05.2021
Communications Manager
TIME'S UP
09.2019 - 01.2021
Senior Account Manager
Spitfire Strategies
07.2018 - 09.2019
Senior Account Executive
Spitfire Strategies
04.2017 - 07.2018
Communications and Outreach Associate
Rescue Agency
01.2015 - 08.2015
Digital Associate
Anne Lewis Strategics, LLC
01.2013 - 12.2014
Political Writer
Mack/Crounse Group
08.2012 - 11.2012
Master of Science - Politics And Communication
The London School of Economics
Bachelor of Arts - American Studies
Wesleyan University
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