JAHNAVI POLURI
Huntsville,AL
Summary
Dynamic and results-oriented professional with experience in digital marketing. Skilled in analyzing market trends and executing
effective marketing strategies. Seeking a challenging role in business analytics to leverage analytical skills and drive data-driven decision-making.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Team Leader
CHAMBER OF COMMERCE
Huntsville, AL
12.2023 - 05.2024
- Led comprehensive analysis of STEM job classifications across US metro areas utilizing Chamber of Commerce data
- Classified occupations via SOC codes and ranked by employee counts
- Tracked employment trends (2020-2023) using advanced Excel techniques for processing and visualization
- Responsibilities & Achievements:
- Gathered and analyzed 2020-2023 employment data for US metro areas
- Classified STEM occupations via SOC codes and ranked by employee counts
- Identified Huntsville's 2021 surge in STEM employment, ranking 3rd nationally
- Highlighted Huntsville's top rankings in mathematics and engineering occupations (1st and 5th respectively)
- Recognized the lower position of science and technology occupations, ranking 131st across US cities
- Received commendations for meticulous analysis and clear presentation
- Environment: Data Collection, Python (Pandas, NumPy), Matplotlib, Seaborn, Microsoft PowerPoint, Microsoft Excel.
Digital Marketing Intern
HARIPRIYA DEVELOPERS
Hyderabad
11.2020 - 02.2021
- Assisted in the development and execution of digital marketing campaigns to increase brand awareness and drive lead generation
- Conducted market research and competitor analysis to identify opportunities for improvement
- Managed social media platforms (Facebook, Twitter, Instagram) and increased organic reach by 30% through engaging content and strategic scheduling
- Monitored website traffic and user behavior using Google Analytics, providing insights to improve user experience and conversion rates
- Assisted in the creation of marketing collaterals such as blog posts, emails, and newsletters
- Participated in brainstorming sessions to generate innovative marketing ideas and tactics to enhance brand visibility and engagement
- Demonstrated strong communication and interpersonal skills while collaborating with cross-functional teams and external vendors to execute marketing initiatives effectively.
- Improved brand awareness by developing and implementing targeted social media campaigns.
University Project Lead
HEART RATE PREDICTION | Advance Analytics
Huntsville, AL
04.2024 - 05.2024
- Implemented an advanced analytics project aimed at predicting heart rates based on various physiological and environmental factors
- Utilized machine learning algorithms to analyze and interpret heart rate data for predictive modeling
- Responsibilities & Achievements:
- Gathered and preprocessed heart rate data from various sources, ensuring data quality and consistency
- Conducted feature engineering to extract relevant features from the dataset, including physiological measurements and environmental variables
- Developed and implemented machine learning models, such as decision trees, random forests, and neural networks, to predict heart rates
- Optimized model performance through hyperparameter tuning and cross-validation techniques
- Conducted thorough evaluation and validation of the models using appropriate metrics to assess predictive accuracy and generalization performance
- Successfully developed a predictive model with an accuracy of over 90%, outperforming existing methods
- Identified key predictors of heart rate variability, including physical activity levels, environmental temperature, and time of day
- Presented project findings and insights to stakeholders, including healthcare professionals and research collaborators
- Published project results in a peer-reviewed journal, contributing to the advancement of cardiovascular research and analytics.
Education
M.S - Business Analytics
University of Alabama Huntsville
May 2024
Bachelor of Business Administration -
Koneru Lakshmaiah University
HyderabadAugust 2022
Skills
- Technical Skills
- Data Analysis : Excel, SQL, Tableau
- Statistical Analysis : R, Python
- Business Intelligence Tools : Power BI, Google Analytics
- Digital Marketing : Social Media Management, SEO, SEM
- Market Research : Competitor Analysis, Trend Identification
- Tools : Google Analytics, Google Ads, Facebook Ads Manager
- Environment:
- Python, Jupyter Notebook, Microsoft Excel Microsoft PowerPoint, Microsoft Word
- HTML and CSS Basics
Certification
- SAP(Fico) | KL University, 2020
- Foundation in Accounting, 2020 Capstone Project
Timeline
University Project Lead
HEART RATE PREDICTION | Advance Analytics
04.2024 - 05.2024
Team Leader
CHAMBER OF COMMERCE
12.2023 - 05.2024
Digital Marketing Intern
HARIPRIYA DEVELOPERS
11.2020 - 02.2021
M.S - Business Analytics
University of Alabama Huntsville
Bachelor of Business Administration -
Koneru Lakshmaiah University
Similar Profiles
CRYSTAL N. BAKERCRYSTAL N. BAKER
Membership Retention Specialist at Chamber of CommerceMembership Retention Specialist at Chamber of Commerce
Lisa DeebLisa Deeb
Event Coordinator at Chamber of CommerceEvent Coordinator at Chamber of Commerce
Turki AlotaibiTurki Alotaibi
Translation Intern at Chamber Of CommerceTranslation Intern at Chamber Of Commerce