Jai Sharma
Tulare,CA
Summary
Results-driven digital marketing professional with a proven track record at Air Flow Digital Designs, managing over $30K in ad spend. Expert in lead generation and conversion rate optimization, achieving a 40% increase in qualified bookings. Skilled in data analysis and creative testing, delivering impactful marketing strategies that resonate with target audiences.
Overview
4
4
years of professional experience
Work History
CEO
Self-employeed
Tulare, CA
05.2021 - 05.2025
- Directed long-term research initiatives to identify new markets for growth opportunities.
- Analyzed market trends and customer data to inform decision-making processes.
- Managed executive team members to ensure the successful execution of projects in a timely manner.
- Developed and implemented strategic business plans to increase company profitability.
- Introduced innovative approaches that improved efficiency while reducing costs.
- Reviewed current systems and processes regularly for potential improvements or upgrades.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
Freelance Paid Media Specialist
Air Flow Digital Designs
Fresno, CA
03.2023 - 05.2023
- Provided regular updates on campaign performance status to internal stakeholders and clients.
- Planned schedules for multiple campaigns by setting deadlines for creative development, launch dates, and end dates.
- Recommended new tactics or strategies based on analysis of campaign performance versus goals.
- Evaluated post-campaign performance data in order to measure success against objectives set forth at outset of project.
- Executed online display ads through programmatic buying platforms such as Google Ads Manager or DoubleClick Bid Manager.
- Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.
Education
Bachelor of Science - Biology
University of Arizona
Tucson, AZ05-2025
Skills
- Data analysis
- Project management
- Experimental design
- Laboratory techniques
- Scientific research
- Critical thinking
- Performance metrics
- Business strategy
- Systems thinker
- Service delivery oversight
- Digital marketing
- Social media advertising
- Campaign management
- Media platform assessments
- New market research
- Target audience analysis
- Audience targeting
- Performance tracking
- Competitive analysis
- Sales forecasting
- Multi-channel advertising
- Marketing strategies
- Copywriting
- Advertising and marketing
Affiliations
- Volunteered at a community health clinic.
Languages
English
Full Professional
Hindi
Limited
Punjabi
Limited
Timeline
Freelance Paid Media Specialist
Air Flow Digital Designs
03.2023 - 05.2023
CEO
Self-employeed
05.2021 - 05.2025
Bachelor of Science - Biology
University of Arizona
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